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All Journal Journal of Management - Small and Medium Enterprises (SME's) Journal of Practical Management Studies
Giri, Yanti S.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Using Online Shopping Applications and Digital Payment on Purchase Decisions of Klik Indomaret Application Users in Kupang City Kamuri, Klaasvakumok J.; Giri, Yanti S.; Manongga, Irience R. A.
Journal of Practical Management Studies Vol. 3 No. 1 (2025): JPMS - March (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.69

Abstract

The purpose of this study is to examine the impact of utilizing an online shopping application (Klik Indomaret) and digital payment systems on Klik Indomaret application users' purchase decisions in Kupang City. According to the literature review, online shopping applications improve the convenience and efficiency of shopping, while digital payment solutions facilitate and secure transactions. The study used a quantitative approach with multiple linear regression analysis and included 96 Klik Indomaret users. The findings indicate that both the online shopping application and the digital payment system have a considerable influence on purchasing decisions, with a coefficient of determination of 73.6%. The debate emphasizes the value of individualized application features and transaction security in building consumer confidence. The study's conclusion underlines that the deployment of the Klik Indomaret application and digital payment systems has the potential to transform customers' long-term buying habits in Kupang City, boost customer loyalty, and support Indomaret product purchases.
IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY Kamuri, Klaasvakumok J.; Manongga, Irience R. A.; Anabuni, Andrias U. T.; Giri, Yanti S.
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22007

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Payment; Ikat Weaving; Busniness Development
Co-Authors Anderias U. T. Anabuni Irience R.A. Manongga Jehezkielomi Kamuri, Klaasvakumok