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p-Index From 2020 - 2025
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All Journal Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Management Journal and Economic Review
Bubun, Uli Urbanus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Flash Sale E-Commerce Shopee Terhadap Keputusan Pembelian Hokil, Vivi; Pakiding, Daniel Lallo; Bubun, Uli Urbanus
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 3 No. 2 (2025): JULI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v3i2.2116

Abstract

Salah satu bentuk promosi yang paling sering ditemui diberbagai e-commerce yang ada di Indonesia adalah flash sale. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh flash sale e-commerce Shopee terhadap keputusan pembelian pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar. Jenis penelitian yang digunakan pada penelitian ini adalah jenis penelitian asosiatif. Sampel digunakan sebesar 100 responden dari Mahasiswa FEB-UAJM yang pernah melakukan keputusan pembelian secara flash sale di aplikasi Shopee selama periode penelitian ini sedang berlangsung. Teknik analisis pada peneitian ini menggunakan analisis deskriptif, uji instrumen penelitian, uji asumsi klasik, analisis regresi linear sederhana, koefisien determinasi (R2) dan uji hipotesis (uji t). Berdasarkan hasil penelitian yang dilakukan dapat disimpulkan bahwa flash sale e-commerce Shopee berpengaruh signifikan dan positif terhadap keputusan pembelian pada mahasiswa FEB-UAJM. Flash sale e-commerce Shopee memberikan tingkat hubungan sangat kuat terhadap keputusan pembelian pada Mahasiswa FEB-UAJM hingga sebesar 71,2%.
Pengaruh experiential marketing terhadap kepuasan pelanggan Starbucks di Makassar Bubun, Uli Urbanus; Limpo, Lita; Sampe, Ferdinandus
Management Journal and Economic Review Vol. 2 No. 1: June 2023 - MANAJER
Publisher : Relawan Sosial Ekonomi (RSE) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59834/manajer.v2i1.14

Abstract

This study aims to examine the effect of experiential marketing on customer satisfaction at Starbucks in Makassar. The experiential marketing dimension can be seen from sense, feel, think, act & relate. The research was conducted on Starbucks customers in Makassar using a non-probability sampling technique. Data were collected using questionnaires. As many as 100 respondents participated in the survey. Data were analysed using using the SPSS version 22.00 to identify respondents charactistic, validity and reliability tests, multiple linear regression analysis and hypothesis testing. From the research results it can be seen that simultaneously experiential marketing consisting of sense, feel, think, act, and relate had a significant influence on Starbucks customer satisfaction. The partial test results show that only three variables, namely sense, feel and relate, significantly influenced Starbucks customer satisfaction. It is suggested that Starbucks Management should innovate to provide more convenience.
Co-Authors Hokil, Vivi Limpo, Lita Pakiding, Daniel Lallo Sampe, Ferdinandus