Article Per Year (5 Year)
p-Index From 2020 - 2025
1.006
P-Index
This Author published in this journals
All Journal The Es Economics and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science The Eastasouth Journal of Information System and Computer Science Management Journal and Economic Review Journal of Management
Limpo, Lita
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
The Impact of Digital User Experience on Brand Perception and Consumer Loyalty in the E-Commerce Industry in Indonesia Susilawati, Agnes Dwita; Wahyudi, Farid; Putra, Wira Pramana; Supriyanto, Wawan; Limpo, Lita
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 03 (2024): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i03.244

Abstract

This research investigates the impact of digital user experience (DUE) on brand perception and consumer loyalty within the burgeoning e-commerce industry in Indonesia. Through a quantitative analysis involving 150 e-commerce users, the study examines the relationships between DUE, brand perception (BP), and consumer loyalty (CL) using structural equation modeling (SEM) with Partial Least Squares (PLS) 3.0. The findings highlight the significant positive associations between DUE and both BP and CL, emphasizing the crucial role of user-centric digital platforms in shaping consumer behavior and fostering brand loyalty. Furthermore, the study elucidates the mediating role of BP in the relationship between DUE and CL, underscoring the importance of cultivating favorable brand perceptions to enhance consumer loyalty. These insights offer valuable implications for e-commerce businesses seeking to optimize their digital strategies and cultivate enduring customer relationships in the dynamic Indonesian market landscape.
Mapping Social Entrepreneurship Concepts through Bibliometric Analysis Dunggio, Titin; Uhai, Sabalius; Evly, Festus; Limpo, Lita; Sampe, Ferdinandus
The Es Economics and Entrepreneurship Vol. 2 No. 03 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i03.247

Abstract

Social entrepreneurship has emerged as a significant force in addressing societal challenges through entrepreneurial approaches aimed at creating sustainable solutions. Despite its growing interest, the conceptual framework of social entrepreneurship remains complex and multifaceted, with diverse interpretations and applications. This paper conducts a systematic bibliometric analysis to map the landscape of social entrepreneurship concepts, elucidating key themes, trends, and intellectual connections within the literature. Through advanced bibliometric techniques, including network analysis and thematic clustering, the study identifies seminal works, influential authors, and emerging research topics in the field. The analysis reveals shifts in research focus over time, from foundational concepts to the integration of technology and crowdsourcing methods. Furthermore, potential emerging research areas are identified, offering opportunities for future inquiry. The findings contribute to a nuanced understanding of the conceptual landscape and intellectual structure of social entrepreneurship research, informing scholarly inquiry, policy formulation, and practical interventions in the field.
Strategi Pengelolaan SDM untuk Meningkatkan Kinerja UMKM di Denpasar Sono, Moh Gifari; Limpo, Lita
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1099

Abstract

Penelitian ini menyelidiki strategi manajemen SDM yang digunakan oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di Denpasar, Bali, dan dampaknya terhadap kinerja organisasi. Melalui analisis kualitatif yang melibatkan wawancara dengan manajer SDM dan pemilik bisnis, praktik-praktik SDM utama, tantangan, dan hasil dieksplorasi. Studi ini menemukan bahwa UMKM mengadopsi metode rekrutmen yang fleksibel, memprioritaskan pelatihan dan pengembangan karyawan, menawarkan paket kompensasi yang kompetitif, dan membina hubungan karyawan yang positif untuk meningkatkan kinerja. Terlepas dari tantangan seperti sumber daya yang terbatas dan masalah kepatuhan terhadap peraturan, kemitraan kolaboratif, adopsi teknologi, dan pengaturan kerja yang fleksibel menawarkan peluang untuk inovasi dan peningkatan. Praktik-praktik manajemen SDM yang efektif terbukti secara positif mempengaruhi semangat kerja, produktivitas, kepuasan pelanggan, dan hasil bisnis secara keseluruhan. Temuan ini menggarisbawahi pentingnya manajemen SDM secara strategis dalam mendorong kinerja dan keberlanjutan organisasi dalam UMKM di Denpasar, Bali.
Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung Limpo, Lita; Utami, Eva Yuniarti
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 02 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i02.1111

Abstract

This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifically, social media marketing, SEO, and online consumer interaction were found to have a significant positive impact on sales growth, highlighting the importance of leveraging digital marketing channels effectively in the handicraft industry. These findings provide valuable insights for handicraft businesses in Bandung City and contribute to the broader understanding of digital marketing's role in driving sales growth.
Pengaruh experiential marketing terhadap kepuasan pelanggan Starbucks di Makassar Bubun, Uli Urbanus; Limpo, Lita; Sampe, Ferdinandus
Management Journal and Economic Review Vol. 2 No. 1: June 2023 - MANAJER
Publisher : Relawan Sosial Ekonomi (RSE) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59834/manajer.v2i1.14

Abstract

This study aims to examine the effect of experiential marketing on customer satisfaction at Starbucks in Makassar. The experiential marketing dimension can be seen from sense, feel, think, act & relate. The research was conducted on Starbucks customers in Makassar using a non-probability sampling technique. Data were collected using questionnaires. As many as 100 respondents participated in the survey. Data were analysed using using the SPSS version 22.00 to identify respondents charactistic, validity and reliability tests, multiple linear regression analysis and hypothesis testing. From the research results it can be seen that simultaneously experiential marketing consisting of sense, feel, think, act, and relate had a significant influence on Starbucks customer satisfaction. The partial test results show that only three variables, namely sense, feel and relate, significantly influenced Starbucks customer satisfaction. It is suggested that Starbucks Management should innovate to provide more convenience.
Exploration of Transformational Leadership Style in Improving Employee Performance in the Creative Industries C Lewaherilla, Novalien; Rahayu, Muji; Limpo, Lita
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study looks at the relationship between transformational leadership style, motivation, and employee performance in the creative business. Data were obtained from respondents who work for various companies in the creative industry utilising quantitative methods such as surveys and statistical analysis. The analysis revealed that the model under consideration had a high level of fit (R-squared = 0.608), implying that the research variables could explain the majority of the variation in employee performance. There is a considerable positive association between transformational leadership style, motivation, and performance (r = 0.674, 0.739, and 0.682, respectively). The T test reveals that both transformational leadership style (T count = 5.964) and motivation (T count = 3.910) have a significant impact on employee performance, with T values exceeding the specified T table value. Furthermore, the F test reveals that all research variables have a significant impact on employee performance (F count = 75.320). Finally, transformative leadership and motivation are critical to increasing employee performance in the creative industry. The findings suggest that motivational leadership development and focusing on transformational leadership style can be successful techniques for improving employee performance in the setting of creative industries.
Co-Authors Bubun, Uli Urbanus C Lewaherilla, Novalien Dunggio, Titin Evly, Festus Muji Rahayu Putra, Wira Pramana Sabalius Uhai Sampe, Ferdinandus Sono, Moh Gifari Supriyanto, Wawan Susilawati, Agnes Dwita Utami, Eva Yuniarti Wahyudi, Farid