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p-Index From 2021 - 2026
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All Journal International Journal of Business English and Communication (IJoBEC)
Seny Luhriyani Sunusi
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

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MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES Nurfitrah; Seny Luhriyani Sunusi; Andi Hajar; Himala Praptami Adys; Ahmad Azhari
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.6485

Abstract

The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.
STUDENT PERCEPTIONS OF USING LINGOPANDA APPLICATION TO IMPROVE PRONUNCIATION SKILLS Fadia Rezky Amelia; Seny Luhriyani Sunusi; Asriati
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.8884

Abstract

In today’s era of globalization, English plays a crucial role as a means of international communication and interaction. One of the main challenges in mastering English is pronunciation. This study aims to explore students’ perceptions of the use of the LingoPanda application in improving English pronunciation, as well as to examine how this application helps them overcome pronunciation difficulties. A qualitative method was employed, with data collected through interviews with BEC students from the 2021–2023 cohorts who have used the LingoPanda application. Thematic coding was used for data analysis. The findings reveal that students have a positive perception of using the LingoPanda application. It is considered practical, easy to use, and supportive of independent learning. Students feel more confident in speaking English as they can practice anytime without embarrassment. Features such as immediate feedback and native pronunciation models help students become more aware of their pronunciation errors, improve fluency, and apply accurate pronunciation in real-life speaking contexts.
Co-Authors Ahmad Azhari Asriati Fadia Rezky Amelia Hajar, Andi Himala Praptami Adys Nurfitrah