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All Journal International Journal of Business English and Communication (IJoBEC)
Seny Luhriyani Sunusi
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

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MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES Nurfitrah; Seny Luhriyani Sunusi; Andi Hajar; Himala Praptami Adys; Ahmad Azhari
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.6485

Abstract

The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.
STUDENT PERCEPTIONS OF USING LINGOPANDA APPLICATION TO IMPROVE PRONUNCIATION SKILLS Fadia Rezky Amelia; Seny Luhriyani Sunusi; Asriati
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.8884

Abstract

In today’s era of globalization, English plays a crucial role as a means of international communication and interaction. One of the main challenges in mastering English is pronunciation. This study aims to explore students’ perceptions of the use of the LingoPanda application in improving English pronunciation, as well as to examine how this application helps them overcome pronunciation difficulties. A qualitative method was employed, with data collected through interviews with BEC students from the 2021–2023 cohorts who have used the LingoPanda application. Thematic coding was used for data analysis. The findings reveal that students have a positive perception of using the LingoPanda application. It is considered practical, easy to use, and supportive of independent learning. Students feel more confident in speaking English as they can practice anytime without embarrassment. Features such as immediate feedback and native pronunciation models help students become more aware of their pronunciation errors, improve fluency, and apply accurate pronunciation in real-life speaking contexts.
THE INFLUENCE OF DIGITAL MARKETING ON INCREASING SALES OF FASHION PRODUCTS ON FACEBOOK Miftahul Jannah; Seny Luhriyani Sunusi; Andi Hajar
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/gk32m389

Abstract

This study aims to analyze the influence of digital marketing through the Facebook platform on increasing sales of fashion products in Lasusua, Kolaka Utara. The research is motivated by the limited utilization of digital tools by MSME actors, despite the significant potential offered by Facebook. The research gap lies in the lack of studies focusing on rural areas. A descriptive quantitative method was employed, with 40 business actors participating as respondents. Pearson correlation and regression analysis revealed a very strong relationship (r = 0.956), with 91.4% of the variation in sales being explained by digital marketing. The regression coefficient (0.601) indicates that a one-point increase in digital marketing activity results in a 0.601-point rise in sales. However, usage remains limited to photo uploads; Facebook Live and Ads are rarely used. Cash on delivery (COD) remains the primary payment method. These findings highlight the need for capacity building among business actors to optimize their digital marketing efforts. This research makes a practical contribution to the development of digital strategies for rural MSMEs.
MARKETING MIX STRATEGY IN ATTRACTING PROSPECTIVE HAJJ AND UMRAH PILGRIMS AT PT. RIZQUNA MEKKAH MADINAH Muh. Nur Iman; Seny Luhriyani Sunusi; Himala Praptami Adys
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/gmpkpg52

Abstract

This study aims to examine the application of marketing mix strategies covering product, price, place, and promotion aspects in attracting prospective Hajj and Umrah pilgrims, as well as to ascertain prospective ‘pilgrims views’ on the marketing strategy implemented by PT. Rizquna Mekkah Madinah. This study uses a descriptive qualitative approach with data collection through semi-structured interviews and direct observation involving marketing staff and prospective pilgrims. The data obtained was analysed through data condensation, data display, drawing and verifying conclusions. The results of the study indicate that the marketing mix strategy implemented has been successful, as evidenced by the availability of various Hajj and Umrah packages, affordable prices in line with the facilities provided, easy access to services through offices, agents, and digital media, as well as active promotional activities through social media and agent networks. In general, prospective pilgrims responded positively because the strategy was considered clear, easy to understand, and in line with their needs. Therefore, it can be concluded that the implementation of an appropriate and integrated marketing mix strategy has a significant impact on increasing the interest and trust of prospective pilgrims in PT. Rizquna Mekkah Madinah.
Co-Authors Ahmad Azhari Asriati Fadia Rezky Amelia Hajar, Andi Himala Praptami Adys MIFTAHUL JANNAH Muh. Nur Iman Nurfitrah