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All Journal Kharisma Tech International Journal of Business English and Communication (IJoBEC) Axiology
Himala Praptami Adys
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Humanities Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PERANCANGAN ULANG USER INTERFACE PADA APLIKASI JUST MEME MENGGUNAKAN METODE DESIGN THINKING Gozalianto, Rafli Gozalianto; Himala Praptami Adys; Baizul Zaman
KHARISMA Tech Vol 19 No 1 (2024): Jurnal KHARISMATech
Publisher : STMIK KHARISMA Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55645/kharismatech.v19i1.451

Abstract

This study aims to modify the user interface (UI) of the Just Meme application by applying the design thinking approach to achieve a better UI. Data collection was conducted by distributing questionnaires to 21 respondents using Google Form. The collected data was then processed using the System Usability Scale (SUS) method. The initial UI testing with the SUS method resulted in a score of "41.19" with a rating of "Okay." Based on these results, the Just Meme application was redesigned using the Design Thinking approach. The new prototype resulting from this method was then retested using the SUS method. The prototype testing yielded a score of "76.30" with a rating of "Excellent”. It can be concluded that through the design thinking approach in redesigning the UI, the study successfully addressed the issues faced by users and produced a design with improved usability.
MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES Nurfitrah; Seny Luhriyani Sunusi; Andi Hajar; Himala Praptami Adys; Ahmad Azhari
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.6485

Abstract

The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.
Dampak Program English Boost terhadap Partisipasi Siswa Dalam Kelas Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar Fatimah Hidayahni Amin; Seny Luhriyani; Chairil Anwar Korompot; Mansyur; Himala Praptami Adys; Yunisha; Khusnul Khotimah; Azzahra Ellyasari; Nurul Rezky Amalia; Raihan Riski Ananda
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): AXIOLOGY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Jurusan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan ini bertujuan untuk mengevaluasi dampak dari Program English Boost terhadap partisipasi siswa dalam pembelajaran Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar. Kegiatan ini dilaksanakan melalui observasi kelas selama pelaksanaan program. Observasi difokuskan pada keaktifan, kepercayaan diri, dan keterlibatan siswa dalam aktivitas pembelajaran Bahasa Inggris. Hasil kegiatan ini menunjukkan adanya peningkatan yang signifikan dalam partisipasi siswa, kepercayaan diri dalam menggunakan Bahasa Inggris, dan keberanian untuk merespons di kelas. Dengan demikian, dapat disimpulkan bahwa ProgramEnglish Boost berhasil meningkatkan keterlibatan siswa dalam pembelajaran Bahasa Inggris.
MARKETING MIX STRATEGY IN ATTRACTING PROSPECTIVE HAJJ AND UMRAH PILGRIMS AT PT. RIZQUNA MEKKAH MADINAH Muh. Nur Iman; Seny Luhriyani Sunusi; Himala Praptami Adys
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/gmpkpg52

Abstract

This study aims to examine the application of marketing mix strategies covering product, price, place, and promotion aspects in attracting prospective Hajj and Umrah pilgrims, as well as to ascertain prospective ‘pilgrims views’ on the marketing strategy implemented by PT. Rizquna Mekkah Madinah. This study uses a descriptive qualitative approach with data collection through semi-structured interviews and direct observation involving marketing staff and prospective pilgrims. The data obtained was analysed through data condensation, data display, drawing and verifying conclusions. The results of the study indicate that the marketing mix strategy implemented has been successful, as evidenced by the availability of various Hajj and Umrah packages, affordable prices in line with the facilities provided, easy access to services through offices, agents, and digital media, as well as active promotional activities through social media and agent networks. In general, prospective pilgrims responded positively because the strategy was considered clear, easy to understand, and in line with their needs. Therefore, it can be concluded that the implementation of an appropriate and integrated marketing mix strategy has a significant impact on increasing the interest and trust of prospective pilgrims in PT. Rizquna Mekkah Madinah.
Co-Authors Ahmad Azhari Azzahra Ellyasari Fatimah Hidayahni Amin Gozalianto, Rafli Gozalianto Hajar, Andi Khusnul Khotimah Korompot, Chairil Anwar Mansyur Muh. Nur Iman Nurfitrah Nurul Rezky Amalia Raihan Riski Ananda Seny Luhriyani Sunusi Seny Luhriyani Sunusi Yunisha