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All Journal Kharisma Tech International Journal of Business English and Communication (IJoBEC) Axiology
Himala Praptami Adys
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Humanities Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PERANCANGAN ULANG USER INTERFACE PADA APLIKASI JUST MEME MENGGUNAKAN METODE DESIGN THINKING Gozalianto, Rafli Gozalianto; Himala Praptami Adys; Baizul Zaman
KHARISMA Tech Vol 19 No 1 (2024): Jurnal KHARISMATech
Publisher : STMIK KHARISMA Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55645/kharismatech.v19i1.451

Abstract

This study aims to modify the user interface (UI) of the Just Meme application by applying the design thinking approach to achieve a better UI. Data collection was conducted by distributing questionnaires to 21 respondents using Google Form. The collected data was then processed using the System Usability Scale (SUS) method. The initial UI testing with the SUS method resulted in a score of "41.19" with a rating of "Okay." Based on these results, the Just Meme application was redesigned using the Design Thinking approach. The new prototype resulting from this method was then retested using the SUS method. The prototype testing yielded a score of "76.30" with a rating of "Excellent”. It can be concluded that through the design thinking approach in redesigning the UI, the study successfully addressed the issues faced by users and produced a design with improved usability.
MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES Nurfitrah; Seny Luhriyani Sunusi; Andi Hajar; Himala Praptami Adys; Ahmad Azhari
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.6485

Abstract

The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.
Dampak Program English Boost terhadap Partisipasi Siswa Dalam Kelas Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar Fatimah Hidayahni Amin; Seny Luhriyani; Chairil Anwar Korompot; Mansyur; Himala Praptami Adys; Yunisha; Khusnul Khotimah; Azzahra Ellyasari; Nurul Rezky Amalia; Raihan Riski Ananda
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): AXIOLOGY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Jurusan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan ini bertujuan untuk mengevaluasi dampak dari Program English Boost terhadap partisipasi siswa dalam pembelajaran Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar. Kegiatan ini dilaksanakan melalui observasi kelas selama pelaksanaan program. Observasi difokuskan pada keaktifan, kepercayaan diri, dan keterlibatan siswa dalam aktivitas pembelajaran Bahasa Inggris. Hasil kegiatan ini menunjukkan adanya peningkatan yang signifikan dalam partisipasi siswa, kepercayaan diri dalam menggunakan Bahasa Inggris, dan keberanian untuk merespons di kelas. Dengan demikian, dapat disimpulkan bahwa ProgramEnglish Boost berhasil meningkatkan keterlibatan siswa dalam pembelajaran Bahasa Inggris.
Co-Authors Ahmad Azhari Azzahra Ellyasari Fatimah Hidayahni Amin Gozalianto, Rafli Gozalianto Hajar, Andi Khusnul Khotimah Korompot, Chairil Anwar Mansyur Nurfitrah Nurul Rezky Amalia Raihan Riski Ananda Seny Luhriyani Sunusi Seny Luhriyani Sunusi Yunisha