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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) PERSPEKTIF
Subangkit, Sapta Hari
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Humanities Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Pandawara Group’s Participatory Communication in Environmental Activism via Social Media Subangkit, Sapta Hari; Riyantini, Rini
PERSPEKTIF Vol. 14 No. 3 (2025): Perspektif Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i3.14565

Abstract

This research analyzes Pandawara Group’s participatory communication via social media for environmental activism. It focuses on their implementation of the four phases of the participatory communication program cycle: Participatory Communication Assessment (PCA), strategy design, communication activities, monitoring, and evaluation. Employing a qualitative approach with descriptive methods, data was gathered through literature reviews, Pandawara Group’s social media observation, and documentation. The results show that Pandawara Group utilizes various social media platforms to carry out participatory communication. In the PCA phase, they conduct two-way communication and gather information from the audience. Their communication strategy design involves interesting and relevant content to inspire and educate. Implementation of communication activities is carried out through various forms of content that document cleaning actions and invite involvement. Monitoring and evaluation are carried out by utilizing social media insights and interaction with the audience. In conclusion, Pandawara Group effectively employs participatory communication through social media, evidenced by high public engagement, content virality, and tangible positive impacts on environmental conservation. This research offers insights about the implementation of participatory communication in environmental activism via social media. Practically, it provides insights for the organizations engaged in the ecological on how to utilize social media to build participatory communication effectively.
Pandawara Group sebagai Gerakan Ecomedia: Analisis dari Perspektif Ekologi Politik Subangkit, Sapta Hari; Azwar, Azwar; Intyaswati, Drina
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2747

Abstract

This study analyzes the Pandawara Group’s social movement via sosial media from an ecomedia and political ecology perspective. The focus is on examining how this movement emerged and operates within the landscape of power, economy, and media, as well as how the group utilizes social media to communicate environmental issues and mobilize public participation. This qualitative research employs ecomedia theory, specifically the political ecology perspective as explained by Lopez (2024), which encompasses aspects of creation, function, audience, media ecosystem, and funding sources. Data was collected through literature studies, observation, and documentation of the Pandawara Group's digital assets. The findings show that the Pandawara Group is an ecomedia social movement that was created organically in response to environmental pollution. Its goal is to raise awareness, and it has successfully mobilized public participation through social media. The movement operates within the dynamics of political ecology by interacting with various actors and utilizing diverse funding sources, including sponsorships. In conclusion, the Pandawara Group demonstrates how a social movement can leverage ecomedia and operate within the dynamics of political ecology to address environmental issues.
Analisis Tradisi Ruwatan dalam Perspektif Filsafat Feyerabend di Era Modern Salsabila, Kania Untari; Subangkit, Sapta Hari; Kuswanti, Ana
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2706

Abstract

Ruwatan, upacara adat Jawa yang dipercaya membersihkan diri dari pengaruh negatif dan membawa keberuntungan, seringkali dikritik dari sisi agama karena melibatkan sesajen. Di tengah modernisasi dan pengaruh budaya global, tradisi ini perlahan mulai ditinggalkan, terutama oleh generasi muda. Penelitian ini menganalisis keberlanjutan ruwatan melalui etika filsafat komunikasi Paul Feyerabend, khususnya perspektif relativisme kultural dan pluralisme pengetahuan. Tujuannya adalah menganalisis konsep "anything goes" dalam epistemologi Feyerabend untuk memahami mengapa budaya ruwatan tetap dilestarikan di era modern. Menggunakan pendekatan kualitatif dengan analisis literatur dan pengamatan media sosial, penelitian ini menemukan bahwa, meskipun dianggap mistis dan tidak relevan, ruwatan tetap eksis dan dapat disesuaikan dengan nilai-nilai modern, berkat peran media sosial dalam memperkenalkan dan melestarikannya. Secara teoritis, pemikiran Feyerabend memberikan validasi filosofis bagi ruwatan, tidak hanya dalam kerangka budaya Jawa tetapi juga sebagai solusi spiritual universal. Secara praktis, penelitian ini menyoroti adaptabilitas tradisi lokal dan potensi media sosial dalam pelestarian budaya di tengah perubahan zaman.
Co-Authors Azwar, Azwar Drina Intyaswati Kuswanti, Ana Riyantini, Rini Salsabila, Kania Untari