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All Journal Indonesian Journal of Cultural and Community Development
Rofiqoh, Yusnia I’anatur
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Humanities Languange, Linguistic, Communication & Media

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Improving the Quality of Santri Education Through Technopreneurship Combined with Digital Marketing at AIBS Sumberrejo Islamic Boarding School in Bojonegoro Rofiqoh, Yusnia I’anatur; Nisa’, Irma Khoirun; Aini, Risa Nur; R, Zuwaroh K.; Rahmawati, Isnaini; Fitrianingrum, Cherly; M, Oeley
Indonesian Journal of Cultural and Community Development Vol 14 No 3 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i3.1218

Abstract

This study aims to analyse strategies for improving the quality of education for Islamic boarding school students through the development of technopreneurship combined with a digital marketing approach at the AIBS Sumberjo Islamic Boarding School in Bojonegoro. The background of this study is based on the urgency of transforming Islamic boarding school education in response to the challenges of the digital era and the importance of empowering students to become economically independent. The research method used is a descriptive qualitative approach with observation, in-depth interviews, and documentation techniques. The results of the study indicate that the integration of technopreneurship into the curriculum and activities of the pesantren has a positive impact on the competencies of santri, both in the fields of technology, business creativity, and the use of digital media as a means of promoting products. Digital marketing plays a significant role in expanding the market reach of products created by students and building a positive image for Islamic boarding schools. This programme also strengthens the values of independence and innovation in the Islamic-based educational process. The conclusion of this study affirms that technopreneurship integrated with digital marketing can serve as a strategic solution to enhance the quality of pesantren education in a holistic and contextual manner. Highlights: Curriculum Integration: Technopreneurship enhances student skills in technology and business creativity. Digital Expansion: Digital marketing increases product reach and promotes pesantren branding. Empowerment Values: The program fosters independence and innovation among students. Keywords: Technopreneurship, Digital Marketing, Pendidikan Santri, Pondok Pesantren, Mutu Pendidikan.
Journalism as a Channel for the Aspirations of the Community and Students of MA. Al-Arqom Sarirejo Rofiqoh, Yusnia I’anatur; H, M. Lukmanul; A, Daghatsani F.; Susanto, Oaley M. Didin; Hadzafi , Ahmad Afaillah
Indonesian Journal of Cultural and Community Development Vol 15 No 2 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i2.1221

Abstract

This study aims to explore the role of journalism as a channel for expressing aspirations within the environment of Madrasah Aliyah (MA) Al-Arqom Sarirejo, both for students and the surrounding community. In the era of information transparency, journalism functions not only as a medium for news dissemination but also as a participatory space for the public to voice their opinions, complaints, and hopes. Using a descriptive qualitative approach, data were collected through in-depth interviews, observations, and documentation. The results show that journalism activities at MA Al-Arqom serve as a constructive platform for expressing ideas and criticism in a polite and educational manner. Besides improving students’ media literacy, journalism activities also strengthen the relationship between the school and the community. The role of supervising teachers and active student involvement are key to the success of this journalism program. This study recommends strengthening journalism training and providing digital platforms as strategic steps to broaden the reach of public aspirations. Highlights: Journalism as a Voice – Empowers students and community to express opinions constructively. Media Literacy Growth – Enhances students' critical thinking and communication skills. School-Community Bond – Strengthens relationships through participatory media. Keywords: Journalism, Student Aspirations, Community Aspirations, MA Al-Arqom, Media Literacy, Educational Communication
Co-Authors A, Daghatsani F. Aini, Risa Nur Fitrianingrum, Cherly H, M. Lukmanul Hadzafi , Ahmad Afaillah M, Oeley Nisa’, Irma Khoirun R, Zuwaroh K. Rahmawati, Isnaini Susanto, Oaley M. Didin