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All Journal WIDYA LAKSANA MAHESA : Malahayati Health Student Journal Promotor: Jurnal Mahasiswa Kesehatan Masyarakat
Laba, Made Ajiswara
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Dentistry Health Professions Nursing Public Health Other

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Pemberdayaan Pokdarwis Desa Penuktukan dalam Promosi Digital Pariwisata "Sustainable Coral Reef" berbasis Storynomic Tourism sebagai Usaha Mendukung SDGs- 14&15 Kusyanda, Made Riki Ponga; Mahayanti, Ni Wayan Surya; Masdiantini , Putu Riesty; Setyawati, Ni Luh Eka; Laba, Made Ajiswara; Nathanael, William Akwila
JURNAL WIDYA LAKSANA Vol 14 No 1 (2025): January
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v14i1.85341

Abstract

Destinasi wisata harus memiliki daya saing untuk bersaing dan eksis, salah satu competitvenes index Idestinasi wisata yaitu melalui platform Storynomic berbasis digita. Saat ini desa penuktukan memiliki potensi wisata berbasis “nyegara Gunung”, namun belum teridentifikasi dan kalah populis dengan destinasi wisata sejenis lainnya. Platform digital menjadi Solusi untuk meningkatkan market share, namun di Desa Penuktukan belum berjalan, dikarenakan belum ada SDM yamg dapat memaksimalkan platform Digital. Pelatihan Digital Marketing juga diberikan untuk membantu masyarakat memanfaatkan platform digital dalam mempromosikan potensi wisata Desa Penuktukan secara efektif.Sejauh ini, telah dilakukan pelatihan dan pendampingan sadar wisata dan sapta pesona yang diikuti 60 peserta, terdiri dari anggota Pokdarwis dan agen wisata remaja Desa Penuktukan. Pelatihan ini berhasil meningkatkan pengetahuan dan kesadaran para peserta mengenai pentingnya menjaga kualitas wisata dan penerapan sapta pesona dalam mengembangkan pariwisata berkelanjutna. Evaluasi menunjukkan adanya peningkatan pengetahuan yang signifikan di kalangan peserta, yang kini lebih siap dalam menjalankan peran mereka sebagai duta wisata dan agen perubahan di desa mereka. Program ini akan berlanjut dengan pelatihan dan pendampingan storynomic dan digital marketing yang mengerucut pada promosi desa sebagai destinasi pariwisata berbasis masyarakat.
Melukat as Hydro-Spiritual Healing in Balinese Wellness Tourism: An Ethnomedical Study of Ritual, Natural, and Psychosomatic Well-Being Utami, I Gusti Intan Ayu Pramesti; Budiawan, Made; Laba, Made Ajiswara; Buntoro, Veronica Aurelie; Maheswari, Ayu Putu Githa; Putri, Laras Nazillah
PROMOTOR Vol. 9 No. 1 (2026): FEBRUARI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/pro.v9i1.1818

Abstract

Melukat is a Balinese cultural tradition aimed at cleansing the soul and mind of negative energy. Today, melukat has become widespread and sought after as a form of spiritual practice popular in wellness tourism. This study aims to determine how melukat as a hydro-spiritual practice is viewed from an ethnomedical perspective. This study is a qualitative study with a phenomenological approach. Data were collected through interviews with priests and melukat practitioners. The results indicate that melukat is also a hydro-spiritual therapy process that integrates ritual, nature, and the balance of body and soul. Interviews with respondents revealed that melukat is considered a self-purification effort to achieve cleanliness and peace of mind. From an ethnomedical perspective, the practice of melukat represents a traditional healing system that remains relevant as global spiritual tourism grows. Melukat demonstrates that local cultural traditions can be a valuable source of comprehensive healing for Balinese people and tourists seeking spiritual experiences.
Transforming Medical Tourism: A Tri Hita Karana-Inspired Framework for Cultural and Holistic Wellness In Bali Laba, Made Ajiswara; Wibowo, I Putu Adi; Buntoro, Veronica Aurelie; Maheswari, Ayu Putu Githa; Utami, I Gusti Ayu Intan Pramesti; Putri, Laras Nazillah
MAHESA : Malahayati Health Student Journal Vol 6, No 4 (2026): Volume 6 Nomor 4 (2026)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v6i4.21503

Abstract

ABSTRACT Medical tourism has emerged as a global phenomenon, driven by cost-effective healthcare, advanced medical technologies, and the allure of exotic destinations. Bali, Indonesia, renowned for its cultural richness and natural beauty, is a burgeoning hub for medical tourism. However, existing models often prioritize economic benefits over cultural and holistic integration, limiting their sustainability. This study proposes a novel medical tourism model grounded in the Balinese philosophy of Tri Hita Karana, which emphasizes harmony with God (Parahyangan), humans (Pawongan), and nature (Palemahan). Using a systematic literature review based on the PRISMA methodology, we synthesized 45 peer-reviewed studies to develop a culturally sensitive and holistic framework. The findings reveal that integrating spiritual wellness, community-based care, and eco-friendly practices enhances patient satisfaction and aligns with global wellness trends. The proposed model offers a transformative approach to medical tourism by embedding Balinese cultural values into healthcare delivery. This study contributes to the literature by addressing the gap in culturally grounded medical tourism frameworks and provides practical recommendations for stakeholders to implement sustainable, holistic care in Bali. Future research should empirically validate the model’s effectiveness and explore its adaptability in other cultural contexts. This framework not only elevates Bali’s position in the global medical tourism market but also promotes cultural preservation and environmental sustainability. Keywords: Medical tourism, Tri Hita Karana, Holistic Health, Bali.
Co-Authors Buntoro, Veronica Aurelie Made Budiawan Made Riki Ponga Kusyanda Maheswari, Ayu Putu Githa Nathanael, William Akwila Ni Wayan Surya Mahayanti Putri, Laras Nazillah Putu Riesty Masdiantini Setyawati, Ni Luh Eka Utami, I Gusti Ayu Intan Pramesti Utami, I Gusti Intan Ayu Pramesti Wibowo, I Putu Adi