Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Accounting and Management (JAM) Journal of Business Management
Febliansa , M Rahman
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategies of the One-Stop Investment and Integrated Services Office to Increase Investment in Kaur Regency Apriyanti, Yossi; Soleh , Ahmad; Febliansa , M Rahman
Journal of Accounting and Management Vol. 2 No. 1 (2025): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i1.814

Abstract

This research was motivated by the importance of the role of investment in supporting regional economic development, especially in Kaur Regency. Although the central government had issued various policies to encourage investment, in reality investment in this region still faces various obstacles such as less than optimal promotional strategies, minimal digitalization of services, and weak cross-sector coordination. Therefore, this study aims to analyze the strategies implemented by the Kaur Regency Investment and One-Stop Integrated Service Office (DPMPTSP) in increasing investment, as well as identifying supporting and inhibiting factors in its implementation. This study uses a qualitative method with a field research approach. Data collection techniques are carried out through in-depth interviews, direct observation, and documentation and secondary data from related agencies. Informants in this study consisted of the head of the office, investment staff, and investors. The data analysis technique uses the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The selection of informants was carried out by purposive sampling with certain criteria. The results of the study indicate that the DPMPTSP strategy in increasing investment includes simplifying licensing through OSS, compiling regional potential maps, active promotion in various forums, providing incentives, and cross-sector synergy. However, this strategy is not yet fully optimal because there are still obstacles such as inadequate infrastructure, limited internet networks, and low digital literacy in the community. The conclusion of this study is that the DPMPTSP strategy has been running in the right direction, but requires additional support from various parties. The suggestions given include the need to strengthen the digital system, local HR training, and periodic evaluation of the strategies implemented.
The Influence Of Live Streaming Using The Soft Selling Method On The Purchase Interest Of Thrift Fashion Products Among Gen Z In Bengkulu City Sadewo, Panji; Hanila , Siti; Febliansa , M Rahman
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.427

Abstract

This study aims to analyze the influence of Feeling (X₁), Implicit (X₂), and Brand Image (X₃) on Purchase Intention of Thrift Fashion Products (Y) among Generation Z in Bengkulu City. The research employs a quantitative descriptive method with a multiple linear regression approach, based on data from 150 respondents aged 17–28 years, processed using SPSS version 25.0. The results indicate that all questionnaire items are valid (r-count > 0.160) and reliable, with Cronbach’s Alpha values for each variable as follows: Feeling (0.911), Implicit (0.906), Brand Image (0.925), and Purchase Intention (0.892). The partial test (t-test) shows that all independent variables have a positive and significant effect on purchase intention, with t-count and significance values respectively: Feeling (8.241; Sig. = 0.000), Implicit (3.074; Sig. = 0.003), and Brand Image (20.405; Sig. = 0.000). Among these variables, Brand Image is the most dominant factor, with a standardized beta value of 0.610. The simultaneous test (F-test) reveals that the three variables jointly have a significant effect on Purchase Intention, with an F-count value of 1253.047 and Sig. = 0.000 (<0.05). The coefficient of determination (R²) of 0.963 indicates that 96.3% of the variation in Purchase Intention can be explained by the variables Feeling, Implicit, and Brand Image, while the remaining 3.7% is influenced by other factors outside the model such as price, product quality, influencer promotion, and social trends. This study concludes that emotional factors, subconscious perceptions, and brand image collectively play an important role in increasing purchase intention for thrift fashion products. Therefore, strengthening brand image, creating positive emotional experiences, and implementing subtle yet effective soft selling strategies are key to attracting Generation Z’s interest in sustainable products.
Co-Authors Ahmad Soleh Apriyanti, Yossi Hanila , Siti Sadewo, Panji