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All Journal Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Journal of Accounting and Management (JAM) Journal of Business Management Jurnal Ekonomi Islam, Akuntansi, dan Manajemen
Hanila , Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Comparison Of Recruitment Systems Ukm (Student Activities Unit) Mapala (Nature Lover Students) Study Mapala Unived And Madyapala UMB febriawan, Dandi; Hanila , Siti; Irwanto , Tito
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.296

Abstract

The purpose of this research is to determine the comparison of the recruitment system for UKM (Student Activity Units) MAPALA (Nature Lover Students) STUDY MAPALA UNIVED AND MADYAPALA UMB. Based on the characteristics of the research, a research sample was obtained, namely 2 organizations, using the Census or Saturated sampling method. For this type of research, it is quantitative research, namely research in the form of interviews, observations and documentation in order to get the results of this research. The results of the research comparing the Recruitment System for UKM (Student Activity Units) MAPALA (Nature Lover Students) Study MAPALA UNIVED and MADYAPALA UMB are that in MAPALA UNIVED the stages in recruitment are different in conservation camps, whereas in MADYAPALA there is no such thing as a conservation camp, whereas the name of the activity in the two organizations is also different, for MAPALA UNIVED it is called DIKSAR while for MADYAPALA UMB Diklat Lalang, for people who can register in the two organizations there are differences, for MADYAPALA UMB for Engineering Faculty students there are special requirements whereas at MAPALA UNIVED There are no special requirements for each faculty at Dehasen Bengkulu University, for participant limits there is a semester limit when you want to register at MADYAPALA UMB, that is semesters 1-5 while at MAPALA UNIVED semesters 1-3, and for recruitment requirements at MAPALA UNIVED There is such a thing as a parent/guardian's permission letter and a statement of readiness to take part in Diksar, whereas in MADYAPALA UMB these requirements do not exist at all.
Tax Law And Its Implementation For The Welfare Of The People Armeni, Sinta Bela; Hanila , Siti; Nasution , Suswati; Zoniarti , Zoniarti
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.253

Abstract

Taxes are one of the economic tools of a country. As a source of national income, some taxes account for more than 50% of national income. For example, if a country has higher taxes, more jobs can be created, unemployment rate decreases, and good education and health care can be achieved. They are also a good tool for income distribution. At the same time, income distribution is also the biggest problem in the current economy. The rich get richer and the poor get poorer. When taxes are used as a tool to reduce income imbalance, this paper will explain whether this affects people's well-being.
The Influence Of Consumer Trust And Satisfaction On Customer Loyalty At Sakti Photo Studio Manna Bengkulu Selatan Aprizal, Aprizal; Hanila , Siti; Rahman , Abdul
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.445

Abstract

This research aims to determine the influence of trust on customer loyalty at Sakti Photo Studio Manna Bengkulu Selatan, to determine the influence of consumer satisfaction on customer loyalty at Sakti Photo Studio Manna Bengkulu Selatan and to determine the influence of consumer trust and satisfaction on customer loyalty at Sakti Photo Studio Manna Bengkulu South. The data collection method in this research is using a questionnaire and the analysis method is multiple linear regression. Based on the research results, it was found that trust has a significant effect on customer loyalty at Sakti Photo Studio Manna, South Bengkulu because the significance value is 0.000 < 0.05. Consumer satisfaction has a significant effect on customer loyalty at Sakti Photo Studio Manna South Bengkulu because the significance value is 0.017 < 0.05. Consumer trust and satisfaction have a significant effect on customer loyalty at Sakti Photo Studio Manna South Bengkulu because the significance value is 0.000 < 0.05.
The Influence Of Marketing Strategy (Marketing Mix) On Purchase Decisions At PT. Kreativ Niaga Mandiri Bengkulu Romanza, Nano; Hanila , Siti; Adjie , Dwi Nova
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.426

Abstract

The purpose of this study is to find out whether the marketing strategy (marketing mix) of products, price, place, and promotions have a significant effect simultaneously on the purchase decision at PT. Kreativ Niaga Mandiri Bengkulu. This type of research is quantitative with a causal associative design. The data collection method in this study uses a questionnaire technique, with a sample of 75 respondents. The results of this study showed that the multiple linear regression Y = 3.917 + 0.212 X1 + 0.261 X2 + 0.260 X3 + 0.190 X4 + 0.874. Where the coefficient has a positive and significant value, it means that there is a positive or unidirectional relationship between the variables of Product (X1), Price (X2), Place (X3), and Promotion (X4) in determining the return of purchase decisions. The results of the product variable test showed a calculation of 2,732 > a table of 1,993 and a definition of 0.008 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the product had a positive and significant effect on the purchase decision. The results of the price variable test showed a calculation of 4,690 > a table of 1,993 and a definition of 0.000 < 0.05, then the result of hypothesis Ha was accepted and Ho was rejected, meaning that price had a positive and significant effect on the purchase decision. The results of the place variable test showed a calculation of 3,627 > a table of 1,993 and a definition of 0.001 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the place had a positive and significant effect on the purchase decision. The results of the promotion variable test showed that the calculation was 2,524 > 1,993 and the definition was 0.014 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the place had a positive and significant effect on the purchase decision. Based on the comparison of the value of Fcal with Ftable, the value of Fcal is greater than that of Ftable, which is 493,131 > 2.50, then it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between the product (X1), price (X2), place (X3), promotion (X4) significantly contributes to the purchase decision. This is seen at a significance level of 0.000 < 0.05.
The Influence Of Live Streaming Using The Soft Selling Method On The Purchase Interest Of Thrift Fashion Products Among Gen Z In Bengkulu City Sadewo, Panji; Hanila , Siti; Febliansa , M Rahman
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.427

Abstract

This study aims to analyze the influence of Feeling (X₁), Implicit (X₂), and Brand Image (X₃) on Purchase Intention of Thrift Fashion Products (Y) among Generation Z in Bengkulu City. The research employs a quantitative descriptive method with a multiple linear regression approach, based on data from 150 respondents aged 17–28 years, processed using SPSS version 25.0. The results indicate that all questionnaire items are valid (r-count > 0.160) and reliable, with Cronbach’s Alpha values for each variable as follows: Feeling (0.911), Implicit (0.906), Brand Image (0.925), and Purchase Intention (0.892). The partial test (t-test) shows that all independent variables have a positive and significant effect on purchase intention, with t-count and significance values respectively: Feeling (8.241; Sig. = 0.000), Implicit (3.074; Sig. = 0.003), and Brand Image (20.405; Sig. = 0.000). Among these variables, Brand Image is the most dominant factor, with a standardized beta value of 0.610. The simultaneous test (F-test) reveals that the three variables jointly have a significant effect on Purchase Intention, with an F-count value of 1253.047 and Sig. = 0.000 (<0.05). The coefficient of determination (R²) of 0.963 indicates that 96.3% of the variation in Purchase Intention can be explained by the variables Feeling, Implicit, and Brand Image, while the remaining 3.7% is influenced by other factors outside the model such as price, product quality, influencer promotion, and social trends. This study concludes that emotional factors, subconscious perceptions, and brand image collectively play an important role in increasing purchase intention for thrift fashion products. Therefore, strengthening brand image, creating positive emotional experiences, and implementing subtle yet effective soft selling strategies are key to attracting Generation Z’s interest in sustainable products.
The Influence Of Brand Image And Product Quality On Customer Loyalty At Bintang Motor Manna, South Bengkulu Regency Tanama, Roki; Hanila , Siti; Abi, Yudi Irawan
Journal of Accounting and Management Vol. 2 No. 2 (2025): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i2.948

Abstract

In the current increasingly tight business competition conditions, companies need to utilize their resources optimally, including trying to create or engineer things that can influence consumer perceptions, for example through the brand image of their products. The purpose of this study is to prove that brand image and product quality have an effect on customer loyalty at Bintang Motor Manna Bengkulu Selatan. The analysis method in this study uses Validity Test, Reliability Test, Multiple Linear Regression Analysis, Determination Coefficient, and hypothesis testing using t-test and f-test with the number of samples studied 50 customers at the Bintang Motor Manna Store. From the calculation results using SPSS 24, we can see that brand image and product quality have a significant effect on customer loyalty. In this case, the significance value of variable X <0.05 is 0.001.  The results of the multiple linear regression analysis are the equation Y = 10.453 + 0.393 X1 + 0.376 X2, this illustrates a positive regression direction, meaning that the brand image variable (X1) and product quality (X2) have a positive influence on customer loyalty (Y) at the Bintang Motor Manna Shop, South Bengkulu. From the calculation results using SPSS, the determination coefficient value of R square can be seen as 0.654. ​​This means that the value of Brand Image (X1) and the value of Product Quality (X2) have an effect on Customer Loyalty (Y) of 65.4% while the remaining 34.6% is influenced by other variables not examined in the study.  
Co-Authors Abi, Yudi Irawan Adjie , Dwi Nova Aprizal Aprizal Armeni, Sinta Bela Febliansa , M Rahman Febriawan, Dandi Irwanto , Tito Nasution , Suswati Rahman , Abdul Romanza, Nano Sadewo, Panji Tanama, Roki Zoniarti , Zoniarti