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All Journal Governors
Kodri, Aida Nur Mohd
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Economics, Econometrics & Finance

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Smart Pricing, Winning Promotions, and Market Share: The Triple Formula for MSME Profitability Ridwan, Muhammad; Mulyani, Sitti Rizki; Putra, Rio Andhika; Kodri, Aida Nur Mohd; Kumbara, Vicky Brama
GOVERNORS Vol. 4 No. 1 (2025): April-July 2025 Issue
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/governors.v4i1.6336

Abstract

This study investigates the influence of pricing strategy, promotion, and market share on the profitability of Micro, Small, and Medium Enterprises (MSMEs) in Padang City. Using primary data collected through questionnaire surveys and a quota sampling technique, 100 valid responses were analyzed via multiple regression analysis using SPSS. Using multiple regression analysis, the findings show that both pricing and promotional strategies have a positive and significant effect on MSME profitability. Competitive pricing based on production costs and attractive promotions such as discounts and social media campaigns contribute to increased sales and brand recognition. However, market share does not have a significant effect on profitability, likely due to competition intensity, limited resources, and inefficient operations. Based on these results, MSMEs are encouraged to apply flexible pricing strategies, strengthen promotional efforts, and improve operational efficiency. Support from the government and stakeholders through training, digital marketing assistance, and improved access to capital is also recommended. The study is limited by its focus on Padang City, a relatively small sample size, and limited variables. Future research should consider broader geographic coverage, larger samples, additional influencing factors like product quality and external conditions, and the use of mixed methods and longitudinal designs. This research offers valuable insights for improving MSME profitability and serves as a reference for strategic development efforts in similar business environments.
Driving Digital-Based Innovation Culture in Islamic Financial Institutions: Mediated by Job Satisfaction Ridwan, Muhammad; Kodri, Aida Nur Mohd
GOVERNORS Vol. 4 No. 3 (2025): December 2025-March 2026 issue
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/governors.v4i3.8065

Abstract

This study examines the influence of digital training, technological competence, information accessibility, and electronic financial facilities on digital-based innovation culture, with job satisfaction serving as a mediating variable, within Islamic banking institutions operating in Padang, West Sumatra, Indonesia. Although digital transformation has been widely discussed in the financial sector, empirical evidence explaining how organizational support in digital initiatives shapes innovation culture through employee satisfaction in Sharia-based banking remains limited. This study addresses this gap by adopting Organizational Support Theory (OST) as the sole theoretical foundation. A quantitative research design was employed using a purposive sampling technique. Data were collected from 150 employees working in operational and financial units of Islamic banks that actively implement digital financial systems. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine both direct and indirect relationships among the variables. The results indicate that digital training, technological competence, information accessibility, and electronic financial facilities have significant positive effects on job satisfaction and digital-based innovation culture. Furthermore, job satisfaction partially mediates the relationship between digital organizational support and innovation culture, highlighting its role as a key psychological mechanism in transforming digital support into innovative behavior. These findings confirm the relevance of Organizational Support Theory in explaining how digital initiatives, when perceived as supportive, foster employee satisfaction and innovation in Islamic banking institutions. Strengthening perceived organizational support is essential for cultivating a sustainable innovation culture while maintaining alignment with Islamic principles.
Co-Authors Muhammad Ridwan Mulyani, Sitti Rizki Putra, Rio Andhika Vicky Brama Kumbara