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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Unram Journal of Community Service (UJCS) Journal of Economic and Bussiness Retail "Indonesian Journal of Devotion and Empowerment (IJDE) "
Airyq, Irnin Miladdyan
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Efektivitas Video Pendek sebagai Media Pemasaran Digital: Bukti Empiris dari Konsumen Milenial dan Gen Z Airyq, Irnin Miladdyan; Putri, Intan Meilani; Sundoro, Fredericho Mego; Aswin, Aswin
Journal of Economic and Business Retail Vol 5, No 2 (2025): Journal Economic and Bussiness Retail (JEBR)
Publisher : Institut Teknolog dan Bisnis Diniyyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69769/jebr.v5i2.238

Abstract

This study aims to analyze the influence of short videos on the actual purchasing behavior of young consumers in Semarang City. Using a quantitative approach, data were collected through questionnaires from 100 respondents exposed to a short video of the fictional product "Aroma Plus." Results from multiple linear regression analysis revealed that product information (? = 0.394), perceived value (? = 0.306), celebrity influence (? = 0.261), and video content (? = 0.178) significantly affected purchasing behavior. These findings highlight that short videos are not only effective in capturing attention but also in driving actual purchases, particularly when combining functional information and emotional value. The study offers practical implications for businesses in designing more effective short video-based marketing strategies.
Pendampingan pemasaran digital melalui penggunaan digitalisasi koperasi bagi pemilik UMKM di Desa Kalisidi Prihandono, Dorojatun; Airyq, Irnin Miladdyan; Wijaya, Angga Pandu; Witiastuti, Rini Setyo; Kamilia, Nurul
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32471

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kalisidi dalam bidang pemasaran digital sebagai bagian dari upaya mendukung pencapaian Sustainable Development Goals (SDGs) di tingkat desa. Masalah utama yang dihadapi UMKM setempat adalah keterbatasan dalam mengakses teknologi digital, rendahnya literasi digital, serta kurangnya pemahaman mengenai strategi pemasaran modern. Kegiatan pengabdian dilakukan dengan bentuk pemaparan materi dan group coaching yang melibatkan 44 pelaku UMKM, dengan fokus pada teknik branding, pemanfaatan media sosial, serta penggunaan aplikasi koperasi digital sebagai platform promosi bersama. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman dan keterampilan dalam mengembangkan strategi pemasaran digital serta mampu menggunakan aplikasi koperasi digital secara mandiri. Kegiatan ini juga menekankan pentingnya aspek peningkatan literasi digital dan penguatan infrastruktur desa untuk meningkatkan keberlanjutan UMKM melalui pemasaran digital. Pengabdian ini menekankan pentingnya sinergi serta kolaborasi antar pelaku UMKM dan mitra eksternal untuk mewujudkan ekosistem ekonomi desa yang inklusif dan berkelanjutan. Kata kunci: UMKM; pemasaran digital; koperasi digital; SDGs Desa. Abstract This community engagement initiative aims to build the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Kalisidi Village as part of broader efforts to advance the Sustainable Development Goals (SDGs) at the village level. Local MSMEs face key challenges, including limited access to digital technologies, low digital literacy, and a lack of familiarity with contemporary marketing strategies. The program was delivered through a combination of instructional sessions and group coaching involving 44 MSME participants, with a focus on branding, effective use of social media, and the adoption of a digital cooperative platform for collective promotion. The results show that participants improved their understanding and skills in digital marketing and demonstrated the ability to use the digital cooperative application independently. The program also emphasizes the importance of enhancing digital literacy and strengthening rural infrastructure to support the long-term sustainability of MSMEs through digital channels. Furthermore, it highlights the critical role of collaboration between MSMEs and external partners in fostering an inclusive and resilient local economic ecosystem. Keywords: MSMEs; digital marketing; digital cooperatives; rural SDGs.
Building Economic Independence for Indonesian Immigrants in Malaysia Through Improved Financial Literacy Yanto, Heri; Baroroh, Niswah; Pertiwi, Meilani Intan; Airyq, Irnin Miladdyan
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1132

Abstract

Indonesian migrants in Malaysia face significant economic vulnerability due to low and unstable incomes, limited access to formal financial services, and insufficient financial literacy. These conditions often lead to poor money management, debt dependency, and lack of long-term financial planning. This community service program aimed to enhance the financial literacy of Indonesian migrants in Malaysia as a strategy to strengthen their economic independence. Using the Participatory Action Research (PAR) method, the program involved migrants as active partners in identifying financial challenges, designing relevant training, and implementing practical solutions. Activities included daily financial management workshops, budgeting simulations, and introductions to simple financial applications. Conducted in Kuala Lumpur over eight months, the program reached participants from various informal sectors. The results showed increased participants’ ability to record expenses, plan budgets, set savings goals, and encourage productive financial practices within their families. The initiative also fostered awareness of the benefits of formal financial services. In conclusion, improving financial literacy through a participatory approach can serve as an effective catalyst for empowering migrants to achieve sustainable economic independence.
Pengaruh Kompetensi, Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Sumber Daya Manusia Airyq, Irnin Miladdyan; Hubeis, Aida Vitayala Sjafri; Sukmawati, Anggraini
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.285

Abstract

The era of globalization presents several challenges related to human resource management. Every organization is appropriate to have qualified and highly competitive human resources to compete during dynamic changes. Employees as individuals and groups in an organization certainly have unique differences in personality. Employee performance can acquire optimal if they are experts in their fields and are established with a valuable organizational culture. Therefore, its purpose is to analyze the influence of competence, leadership, and organization culture on human resource performance and identify individual characteristics and factors that support employees. This research's location was at a non-profit organization, Ittihadul Islamiyah Welfare Charity Foundation (Ya BAKII), Cilacap district. The research data was obtained through filling out online questionnaires by 38 employees. Then it processed using Smart PLS tools for structural equation modelling (SEM) analysis. The results of the SEM-PLS test analysis prove that competence has a significant positive effect on performance, with the dominant indicator being professional competence. Organizational culture has a positive and well built relationship with improving employee performance, with innovation as the most authoritative indicator. Leadership can influence organizational culture positively and firmly as leadership has no significant effect on employee performance. Professional competence is the dominant sub-variable from the influence of competence on HR performance. While the leadership process in organizational culture can be developed through the application of relationship orientation by controlling employees. Organizational culture on HR performance can be improved through the application of innovation. Keywords: competence, organizational culture, leadership, SEM analysis
Enhancing Local Economic Growth through Digital Cooperative-Based MSME Development in Support of the Village SDGs Program Prihandono, Dorojatun; Airyq, Irnin Miladdyan; Wijaya , Angga Pandu; Witiastuti, Rini Setyo; Putri, Vini Wiratno
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.33180

Abstract

MSMEs are an integral part of advancing the rural economy and realizing the SDGs at the grassroots/village level. Many rural MSMEs often seem not to feel the full impact of this potential, as they are hindered by a lack of digital literacy, limited application of marketing strategies, and only weak ties to the economy. The primary objective of this program is to enhance the economic potential of MSMEs in Kalisidi Village, West Ungaran District, Semarang Regency, by utilizing an online cooperative application. A total of 30 MSMEs in Kalisidi Village participated in a community service program that included explanations and group coaching. Some of these activities included community training, presentations, and simulated use of a digital platform for a cooperative. The findings indicated that the trainees developed a deeper understanding of digital marketing and had high confidence in leveraging technology to conduct business. The digital platform also established an integrated business environment for MSMEs, facilitating collaboration in branding, shared resource deployment, and new market entry. This initiative demonstrates that implementing a digital cooperative model can effectively catalyze inclusive and sustainable economic development in rural areas. Furthermore, it contributes to the achievement of several SDG targets, particularly SDG 8 (decent work and economic growth) and SDG 811 (sustainable cities and communities). Digital integration rooted in local potential is key to building a resilient and independent village economy.
Co-Authors Angga Pandu Wijaya, Angga Pandu Anggraini Sukmawati Aswin Aswin Heri yanto Hubeis, Aida Vitayala Sjafri Kamilia, Nurul Niswah Baroroh Pertiwi, Meilani Intan Prihandono, Dorojatun Putri, Intan Meilani Rini Setyo Witiastuti Sundoro, Fredericho Mego Vini Wiratno Putri Wijaya , Angga Pandu