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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Setyarini, Riska Ayu
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Citra Merek, Label Halal, Social Media Influencer dan Kualitas Produk terhadap Customer Loyality Setyarini, Riska Ayu; Alfalisyado, Alfalisyado; Astuti, Herni Justiana; Fauziridwan, Meydy
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.6012

Abstract

The purpose of this study was to analyze the influence of brand image, halal label, social media influencers, and product quality on customer loyalty of Somethinc products in the Banyumas region. The method used was quantitative, with a sample of 100 respondents selected through a purposive sampling technique. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The results showed that simultaneously and partially there was a significant influence between the variables of brand image, product quality, and social media influencers on customer loyalty of Somethinc products in the Banyumas region.
Co-Authors Alfalisyado Alfalisyado, Alfalisyado Fauziridwan, Meydy Herni Justiana Astuti