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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Bakti Bagi Bangsa
Atika, Putri Amelia
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Analysis Of Knowledge Sharing And Absoprtive Capacity Models On Business Performance In Msmes Engaged In Fried Foods In Bekasi City Syahyono, Syahyono; Purwitasari, Diah Ayu; Rahmawati, Inestia; Wati, Az Zahra Putri Setyo; Atika, Putri Amelia
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The food industry, especially fried foods, plays an important role in Bekasi's economy, which is known as the centre of culinary production. Companies face increasingly complex challenges as the industry grows rapidly, such as changing consumer preferences, fierce competition, and rapid market dynamics. With the increasing complexity of competition in many industries, including the food industry, businesses must constantly look for methods to strengthen their capacity to adapt to innovations and changes in the market. Knowledge Sharing and Absorption Capacity support each other in improving the company's innovation and operational efficiency, which directly impacts business performance. Innovation and operational efficiency were significantly influenced by absorption capacity, i.e. the ability to receive, evaluate, and use external information. This study shows that the absorption capacity is strong and bagged.
PELATIHAN PEMASARAN PRODUK UMKM AKSESORIS MELALUI PLATFORM TIKTOK DI DESA TAMAN RAHAYU Atika, Putri Amelia; Arrahim, Arrahim; Marginingsih, Ria
An-Nizam Vol 4 No 2 (2025): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v4i2.11511

Abstract

Micro, small, and medium enterprises hold a significant role in supporting economic growth, yet many entrepreneurs continue to experience obstacles in adapting to digital marketing practices. One of these cases is Aksesoris Ibu Ratmi in Taman Rahayu Village, which still relies heavily on conventional marketing strategies, thereby limiting product visibility and sales potential. To address this issue, a community service program was implemented in the form of online marketing training through the use of the TikTok platform. The training was carried out with a practical approach that included step-by-step guidance in creating a TikTok business account, setting up a TikTok Shop, and producing as well as uploading creative video content tailored to the characteristics of accessories products. During the activity, participants received hands-on practice under direct mentoring to ensure the skills could be applied independently. The results showed that Ibu Ratmi successfully created her own business account and began utilizing TikTok as a marketing tool. However, some challenges remain, particularly in maintaining consistency in content creation and optimizing the use of all available features on the platform. Despite these limitations, the training has provided initial knowledge and practical skills that enable the entrepreneur to better understand digital marketing, expand market reach, and improve product competitiveness. In conclusion, this program has contributed positively to strengthening the capacity of local enterprises, although continuous assistance is recommended to maximize the potential of TikTok for long-term and sustainable business growth.
Co-Authors Arrahim, Arrahim Marginingsih, Ria Purwitasari, Diah Ayu Rahmawati, Inestia Syahyono, Syahyono Wati, Az Zahra Putri Setyo