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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis eCo-Buss Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika eCo-Fin Jurnal Ekonomi, Manajemen, Akuntansi
Syahyono, Syahyono
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THE EFFECT OF CHAIN VALUE CREATION ON INCREASING THE FASHION INDUSTRY BUSINESS PERFORMANCE IN BANDUNG CITY Syahyono, Syahyono
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 3 No. 2 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.589 KB) | DOI: 10.32670/fairvalue.v3i2.1196

Abstract

The era of globalization causes increasingly competitive competition towards the creative economy. This creative economy is driven by an industrial sector called the creative industry. Creative industries that have optimal business performance are creative industries that apply value chains to each of their business processes. The value chain provides value delivery that offers superior value to the creative industries. However, this value chain is not owned or fully functional as it should be in the creative industry of the Binong Jati UMKM knitting center in Bandung. This article discusses aspects of business performance that are affected by value chain creation. This study uses descriptive-verificative survey research. The sampling technique used is probability random sampling. The results showed the influence of the value chain on business performance. So it can be concluded that the better the value chain, the higher the business performance at Binong Jati Knitting Center, Bandung City, and vice versa.
INNOVATION CAPABILITY AND MARKET ORIENTATION RESEARCH MODEL ON BUSINESS PERFORMANCE OF CHICKEN NOODLE UMKM IN BEKASI Syahyono, Syahyono; Oktavia, Ayu; Rohanah, Rohanah; Febriyanti, Elfiana; Adawiyah, Robiatul
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.833

Abstract

Innovation and market orientation have now become important components for the sustainability and competitiveness of small businesses, especially MSMEs (Micro, Small, and Medium Enterprises) in Indonesia, due to the rapid growth of the culinary industry. Analyzing the impact of market orientation and innovation capability on the business performance of Mie Ayam SMEs in Bekasi City is the objective of this research. A quantitative correlational approach is used in this research. A sample of 100 Mie Ayam SME owners was selected through purposive sampling based on predetermined criteria, such as a minimum operational period of two years and consistent monthly income. The population of this study is MSMEs in the culinary industry. Surveys using structured questionnaires were employed to collect data, and the Partial Least Squares (PLS) approach was utilized for analysis. This research reveals that innovation capability significantly enhances business performance by driving improvements in products, processes, and strategies in line with market demand. Similarly, market orientation contributes positively by enabling businesses to understand consumer needs and respond to competitive dynamics. The synergy between these variables strengthens their impact, allowing SMEs to maintain relevance in a highly dynamic market. This study highlights the importance of integrating innovation and market orientation as strategic tools to sustain growth and enhance competitiveness. These results offer practical insights for MSME owners and policymakers to develop strategies that support the resilience and development of the culinary industry in the local context
PENGARUH MARKET ORIENTATION DAN TECHNOLOGY ORIENTATION TERHADAP BUSSINESS PERFORMANCE USAHA COFFE SHOP DI KABUPATEN BEKASI Syahyono, Syahyono; Ramadhani, Dhaffa; Apif CH, Faisal; Sodik, Jafar; Risma, Risma
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.852

Abstract

This study aims to explore the influence of market orientation and technology orientation on the business performance of coffee shop businesses in Bekasi Regency. This study uses a qualitative approach by collecting data through a questionnaire distributed to 150 respondents, who are coffee shop consumers. Respondents were selected using the purposive sampling method. The results of the study show that the application of market orientation and technology orientation synergistically contributes significantly to improving the performance of the coffee shop business. The results of the study show that orientation technology, such as the use of delivery service applications, makes it easier to buy coffee. As many respondents (58.45%) expressed their agreement. In addition, 81.2% of respondents felt that the ease of the coffee ordering process influenced their purchasing decision. Meanwhile, Market Orientation in this case has only 50.9% of influencers and 62.7% of advertising on consumer buying interest. This study provides practical implications for coffee shop managers to increase competitiveness through innovative market approaches and the use of technology. This finding is expected to be a strategic reference for small and medium enterprises in similar sectors.
Analysis of Absortive Capacity and Innovation Capacity Behavior on Business Performance at South Bekasi Coffe Shop Syahyono, Syahyono; Firdaus, Akhtareza; Fikri, M. Al; Ramos, Raihan; Yudha, Krishna
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2044

Abstract

In recent years, the coffee shop industry has undergone significant transformation. This study aims to analyse the impact of absorptive capacity and innovation capacity on business performance in coffee shops in South Bekasi. Using a quantitative method with a descriptive-analytical design, the study tests a conceptual model based on previous theories, including those by Zahra & George (2002) on absorptive capacity and Crossan (2010) on innovation capacity. The findings indicate that absorptive capacity significantly influences business performance by helping businesses absorb, assimilate, and apply new information. On the other hand, innovation capacity has a positive but insignificant effect on business performance. These results suggest that the combination of absorptive and innovation capacities is critical for improving coffee shop performance, particularly in a competitive market. Practical recommendations include developing absorptive capacity through training, market research, and team collaboration to enhance innovation and its implementation.
the Influence of Resource Based View and Motivation on the Performance of Grilled Chicken UMKM Fajarwati, Kharisma; Khumairoh, Hasna; Dirgantara, Haikal Restu; Syahyono, Syahyono; Putra, Aga Victoria
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8611

Abstract

Micro, small, and medium enterprises (MSMEs) play a significant role in the Indonesian economy, especially in terms of revenue sharing and job creation. This study was conducted to determine how resource-based perspective (RBV) and motivation affect business performance in micro, small, and medium enterprises (MSMEs) in the grilled chicken culinary sector in Rawalumbu District, Bekasi City. The results of the analysis show that RBV significantly affects motivation and business performance, but motivation does not significantly affect business performance. Primary data were collected through quantitative methods. This study shows that the main strategy for competitive MSMEs is optimizing internal resources. This study provides insight to MSME actors on how to manage resources and increase motivation to improve their competitive advantage.
Model Hubungan Antara Market Orientation dan Promotion Terhadap Business Performance UMKM Seblak di Bekasi Rizki, Irma Elvira; Balkis, Andira Putri; Syahyono, Syahyono; Safitri, Annisa; Saputra, Febrian Aidil
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8678

Abstract

Penelitian ini mengeksplorasi hubungan antara orientasi pasar, promosi, dan kinerja bisnis pada UMKM seblak di Bekasi. Dengan menggunakan metode kuantitatif dan desain kausal, data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan SmartPLS. Sampel penelitian ini terdiri dari 100 responden yang berasal dari sektor UMKM seblak di Bekasi. Teknik pengambilan sampel yang digunakan adalah sampling non-probabilitas, dengan pendekatan purposive untuk memastikan jumlah sampel yang akan dianalisis. Hasil analisis menunjukkan bahwa orientasi pasar memiliki hubungan positif yang signifikan dengan promosi, namun dampaknya terhadap kinerja bisnis adalah minimal dan tidak signifikan. Selain itu, promosi juga menunjukkan dampak negatif dan tidak signifikan terhadap kinerja bisnis, yang mungkin disebabkan oleh eksekusi yang tidak efektif. Penelitian ini merekomendasikan UMKM untuk mengoptimalkan strategi promosi, fokus pada inovasi produk, dan meningkatkan efisiensi operasional.
The Influence of Resource Based View and Motivation on The Performance of Grilled Chicken UMKM Syahyono, Syahyono; Fajarwati, Kharisma; Khumairoh, Hasna; Dirgantara, Haikal Restu; Putra, Aga Victoria
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8680

Abstract

Micro, small, and medium enterprises (MSMEs) play a significant role in the Indonesian economy, especially in terms of revenue sharing and job creation. This study was conducted to determine how resource-based perspective (RBV) and motivation affect business performance in micro, small, and medium enterprises (MSMEs) in the grilled chicken culinary sector in Rawalumbu District, Bekasi City. The results of the analysis show that RBV significantly affects motivation and business performance, but motivation does not significantly affect business performance. Primary data were collected through quantitative methods. This study shows that the main strategy for competitive MSMEs is optimizing internal resources. This study provides insight to MSME actors on how to manage resources and increase motivation to improve their competitive advantage.
Pengaruh promosi yang dimediasi harga terhadap keputusan pembelian sopel grand wisata bekasi Syahyono, Syahyono; Nazir Ahmad, Maulvi; Hermawan, Reza; Fitri Anggraeni, Anggita; Dwi Anggraini, Elfira
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1989

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga dan iklan terhadap keputusan pembelian produk Sopel di Grand Wisata Bekasi. Harga dan promosi merupakan elemen penting dari strategi pemasaran yang mempengaruhi perilaku konsumen. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei terhadap 134 responden yang dipilih secara acak. Penelitian menunjukkan bahwa konsumen cenderung menyeimbangkan harga dan manfaat produk, dan harga memiliki pengaruh yang signifikan terhadap keputusan pembelian. Selain itu, strategi promosi seperti diskon, periklanan, program loyalitas, dan penawaran eksklusif terbukti efektif dalam meningkatkan minat konsumen. Model penelitian ini memiliki validitas dan reliabilitas yang baik, dengan nilai AVE dan reliabilitas di atas ambang batas. Hasil analisis hipotesis menunjukkan bahwa promosi tidak hanya berpengaruh langsung terhadap keputusan pembelian, tetapi juga berpengaruh signifikan terhadap harga  yang  memediasi hubungan antara promosi dengan keputusan pembelian. Studi ini menyimpulkan bahwa  strategi harga yang kompetitif dikombinasikan dengan promosi yang menarik dapat meningkatkan daya tarik konsumen dan secara efektif mendongkrak penjualan produk Sopel.
Pengaruh Inovasi terhadap Kinerja Bisnis UMKM Mie Ayam dengan Keunggulan Bersaing sebagai Variabel Mediasi Saputra, Dwi Rezza; Syahyono, Syahyono; Siwi, Dwi Arum Ingraka; Rosidin, Kiswah Qeyla
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2079

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi terhadap kinerja bisnis UMKM Mie Ayam, dengan keunggulan bersaing sebagai variabel mediasi. Inovasi dipandang penting dalam menciptakan keunggulan kompetitif di tengah persaingan bisnis yang semakin ketat, terutama dalam sektor kuliner. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi sebanyak 35 pedagang Mie Ayam di Bekasi. Teknik pengambilan sampel dilakukan secara purposive sampling, dan data dianalisis menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS4. Hasil penelitian menunjukkan bahwa inovasi berpengaruh positif namun tidak signifikan terhadap kinerja bisnis, tetapi memiliki pengaruh positif dan signifikan terhadap keunggulan kompetitif. Keunggulan kompetitif, pada gilirannya, memberikan pengaruh positif dan signifikan terhadap kinerja bisnis. Selain itu, keunggulan kompetitif terbukti memediasi secara signifikan hubungan antara inovasi dan kinerja bisnis. Hal ini menunjukkan bahwa inovasi memberikan dampak positif terhadap kinerja bisnis secara tidak langsung melalui peningkatan keunggulan kompetitif. Penelitian ini memberikan kontribusi praktis bagi pelaku UMKM dalam mengembangkan strategi inovasi yang kreatif dan berorientasi pada keunggulan kompetitif untuk meningkatkan keberhasilan usaha di sektor kuliner.
PRODUCT INNOVATION STRATEGIES AND MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE AT MEATBALL MSMES IN BEKASI CITY Syahyono, Syahyono; Arifin, Nasjwa Putri Syachrah; Pearl, Sonia; Shalihin, Fikri Radiatus
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fierce competition in the meatball industry encourages MSMEs to innovate in products and marketing strategies. Product innovations such as flavor variants, raw material quality, and unique presentation can increase consumer appeal. In addition, a market orientation that understands customer needs and preferences is a key factor in increasing satisfaction and market share. However, the relationship between product innovation, market orientation, and marketing performance still needs to be further researched to provide new insights for MSMEs in increasing their competitiveness. Research method: This study uses a qualitative approach with in-depth interviews with MSME meatball owners and actors in Bekasi City and observation of the marketing process applied. The results of the study show that, simultaneously and partially, the orientation of market orientation variables, product creativity, and product innovation innovation have a positive and significant effect on the marketing performance of Meatball MSMEs in Bekasi City. Therefore, the right product innovation strategy and market orientation that focuses on consumer needs and desires can be key factors in improving the competitiveness and marketing performance of MSMEs. that product innovation, such as the development of flavor variants, the quality of raw materials, and innovations in presentation, plays an important role in attracting consumers' attention. In addition, market orientation based on understanding consumer preferences and product adaptation to market trends has been proven to increase customer satisfaction and expand market share. This study shows that market orientation has a significant effect on the marketing performance of Meatball MSMEs in Bekasi, while product innovation has a smaller direct influence. However, innovation still plays a role in strengthening market orientation. Therefore, MSMEs are advised to focus more on understanding market needs while continuing to innovate in order to increase their competitiveness and business growth.
Co-Authors Apif CH, Faisal Arifin, Nasjwa Putri Syachrah Atika, Putri Amelia Balkis, Andira Putri Difa Ardiyanti Dirgantara, Haikal Restu Dwi Anggraini, Elfira Fajarwati, Kharisma Febriyanti, Elfiana Fikri, M. Al Firdaus, Akhtareza Fitri Anggraeni, Anggita Haniammaria, Erina Hermawan, Reza Jafar Sodik Khumairoh, Hasna Mayvea, Nadya Artha Joecha Nazir Ahmad, Maulvi Oktavia, Ayu Pearl, Sonia Purwitasari, Diah Ayu Putra, Aga Victoria Rahmawati, Inestia Ramadhani, Dhaffa Ramadina, Risma Ayu Ramos, Raihan Risma Risma, Risma Rizki, Irma Elvira Robiatul Adawiyah Rohanah, Rohanah Rosidin, Kiswah Qeyla Safitri, Annisa Saputra, Dwi Rezza Saputra, Febrian Aidil Shalihin, Fikri Radiatus Siwi, Dwi Arum Ingraka Wati, Az Zahra Putri Setyo Yudha, Krishna