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Synergy of Training and Assistance for Beginner Entrepreneurs among Graduates of Bunda Produktif Institut Ibu Profesional Sumatera Utara Sari, Elva Citra; Dalimunthe, Ritha F.; Harahap, R. Hamdani
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15014

Abstract

This study explores the synergy model of training and assistance for beginner entrepreneurs in the Bunda Produktif program by Institut Ibu Profesional Sumatera Utara. Using a qualitative approach, data were collected through in-depth interviews, observations, documentation, and focus group discussions. Thematic analysis was conducted using NVivo 15. Findings indicate that the program’s success is driven by the synergy of community-based training, continuous assistance, and the use of digital platforms. The program effectively enhances participants’ productivity, self-efficacy, and economic and social contributions. Key success factors include facilitator competence, community involvement, and digital access, while challenges include time management, financial independence, and limited post-program activities. The study recommends developing an adaptive, passion-based training and assistance model integrated with a digital monitoring system for sustainability and replication.