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All Journal SPEKTRA KOMUNIKA Ittishal : Jurnal Komunikasi dan Media
Kolil, Mochamad Taufiq
Unknown Affiliation
Humanities Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH FITUR LIVE SHOPPING TERHADAP PENINGKATAN PENJUALAN DI MARKETPLACE Kolil, Mochamad Taufiq; Ani Nurhayati; Ana Nurhayati
Jurnal Komunikasi dan Media Vol. 2 No. 2 (2025): Jurnal Komunikasi dan Media : Agustus - Febuari
Publisher : Lembaga Sepercenter

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Abstract

Digital transformation has driven significant changes in consumer behavior and marketing strategies in Indonesia's e-commerce sector. One emerging innovation is the Live Shopping feature, an interactive live broadcast that allows sellers to interact directly with buyers. This study aims to analyze the impact of the Live Shopping feature on increasing sales in the marketplace, particularly for Micro, Small, and Medium Enterprises. The approach used was qualitative-descriptive with secondary data obtained from industry reports, academic publications, and official sources such as BPS, Shopee, and iPrice. The results show that Live Shopping has a significant positive impact on transaction volume, customer engagement, and product trust. The findings also show that this feature enables businesses to run more effective promotions at a low cost. However, implementation challenges exist, such as the need for communication skills and technical limitations. Overall, Live Shopping has proven to be an effective and potential digital marketing tool in supporting the growth of MSMEs in the digital economy era.
OPTIMALISASI MEDIA SOSIAL GERAKAN PEMUDA (GP) ANSOR SEBAGAI STRATEGI DAKWAH PIMPINAN CABANG KOTA KEDIRI Firdaus, Muhammad Mirza; Kolil, Mochamad Taufiq
Spektra Komunika : Jurnal Komunikasi & Dakwah Vol 2 No 2 (2023): SPEKTRA KOMUNIKA : Jurnal Komunikasi & Dakwah
Publisher : Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/.v2i2.4718

Abstract

This study aims to reveal an overview of the proselytizing strategy carried out by the Ansor Kediri Kota youth organization in delivering proselytizing, especially in proselytizing media that transforms by sosial media. One of the implementations of the use of sosial media is as a proselytizing media through digitization impressions, both in the form of photos, videos and entertaining content as well as having the content of proselytizing messages. The research method used is qualitative research with a phenomenological approach. The results of this study show that the optimization of proselytizing through sosial media using the Instagram and Youtube platforms can be well received by young people, especially millennial people. The supporting faktors in the Ansor Youth organization in carrying out this program are the administrators who have indeed as a speech by the depth of basic religious knowledge of islamic boarding schools, the high number of followers owned by some administrators and the determination of contemporary themes. The field challenges currently faced are related to decrease time management or schedules and limited facilities owned. Keywords: Sosial Media, Da'wah Strategy, GP Ansor
Co-Authors Ana Nurhayati Ani Nurhayati Firdaus, Muhammad Mirza