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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmiah Mahasiswa
Hetti, Selvi Mai
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE LOKAL PADA KALANGAN GEN Z DI KOTA LANGSA Hetti, Selvi Mai; Husna, Israul; Rona, Riza; Novita, Mutia; Masyittah, Masyittah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4101

Abstract

Abstract: This study aims to analyze the influence of product attributes, such as brand, packaging, price, product quality, and service, on purchasing decisions for local skincare products among Gen Z in Langsa City. The research method used is a quantitative method with a descriptive research design and simple linear regression analysis. Data were collected through questionnaires distributed to 97 respondents selected using a purposive sampling technique. The results of the t-test indicate that product attributes have a significant influence on purchasing decisions with a calculated t-value of 8.363, > t-table 1.661, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) value of 0.714 indicates that 71.4% of purchasing decisions can be explained by product attributes. Keywords: Product Attributes, Purchasing Decisions, Local Skincare Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh atribut produk, seperti merek, kemasan, harga, kualitas produk, dan pelayanan, terhadap keputusan pembelian produk skincare lokal di kalangan Gen Z di Kota Langsa. Metode penelitian yang digunakan adalah metode kuantitatif dengan desain penelitian deskriptif dan analisis regresi linear sederhana. Data dikumpulkan melalui kuesioner yang dibagikan kepada 97 responden yang dipilih dengan teknik purposive sampling. Hasil uji t menunjukkan bahwa atribut produk memiliki pengaruh signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 8,363, > t tabel 1,661, dengan nilai signifikansi 0,000 (p < 0,05). Nilai koefisien determinasi (R²) sebesar 0,714 mengindikasikan bahwa 71,4% keputusan pembelian dapat dijelaskan oleh atribut produk. Kata kunci: Atribut Produk, Keputusan Pembelian, Skincare Lokal
The Role of Islamic Microfinance Institutions in Enhancing Income and Welfare of Microenterprises in Aceh Province: A Case Study of Baitul Qiradh Maknuni, Jauharil; Wiriani, Erni; Masitah; Maisarah, Cut Siti; Hetti, Selvi Mai
JIM: Jurnal Ilmiah Mahasiswa Vol. 8 No. 1 (2026): April 2026
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/e42fb127

Abstract

This study aims to analyze the role of Islamic Microfinance Institutions (LKMS), particularly Baitul Qiradh, in enhancing the income and welfare of micro-entrepreneurs in East Aceh Regency, Aceh Province. A qualitative descriptive approach was employed, using data collection techniques such as in-depth interviews, observations, and documentation. The participants consisted of Baitul Qiradh managers, micro-entrepreneurs, and community leaders familiar with the development of Sharia-based economic activities. The findings reveal that Baitul Qiradh plays a strategic role across three major dimensions: economic, social, and spiritual. Economically, financing through mudharabah and musyarakah contracts has improved access to capital, income levels, and business stability. Socially, entrepreneurship training and mentoring programs have strengthened solidarity, collaboration, and social networks among business actors. Spiritually, the implementation of Islamic principles such as honesty, trustworthiness, and justice has shaped ethical and equitable business behavior. Overall, this study concludes that Baitul Qiradh functions not only as a financial institution but also as an agent of economic and social empowerment based on Islamic values, contributing to sustainable local economic development
Co-Authors Husna, Israul Maisarah, Cut Siti Maknuni, Jauharil Masitah Masyittah, Masyittah Novita, Mutia Riza Rona, Riza Wiriani, Erni