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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL SAUDAGAR INDONESIA
Novita, Mutia
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PEMANFAATAN MARKETPLACE DALAM MENINGKATKAN PENDAPATAN BAGI PENJUALAN PRODUK UMKM DI KOTA LANGSA Tarlis, Andi; Novita, Mutia; Rona, Riza
JSI: Jurnal Saudagar Indonesia Vol 4, No 1 (2025): Vol 4, No 1 (2025): Edisi Mei 2025
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jsi.v4i1.2439

Abstract

Information technology that is developing so rapidly has brought major changes to all fields, including the economic/business sector. The digital era and the increasing number of internet users provide various conveniences in various activities. The research entitled Analysis of Marketplace Utilization in Increasing Income for Sales of MSME Products in Langsa City. This type of research uses qualitative. The formulation of the research problem is 1) how is the use of the marketplace on Facebook media in increasing revenue for the sale of MSME products in Langsa City, 2) what are the impacts of using the marketplace on Facebook media on the economy of MSME actors in Langsa City. The results of the study are 1) The use of the online marketplace media on Facebook has a huge impact on the sales income of business people, especially for Micro, Small and Medium Enterprises in Langsa Barat District, Langsa City. With the support and assistance from the Langsa City Government for micro business actors in order to increase their production and sales capacity, considering that business actors can indirectly help the government in poverty alleviation, 2) The impact of using marketplaces on Facebook has the potential to support economic growth for business actors. The role of the marketplace is very influential on promotion and marketing, dissemination of information to consumers in meeting needs. In terms of material (economic) welfare, marketpalce users have brought changes to the economy of small and medium-sized businesses in Langsa City, especially in West Langsa District
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE LOKAL PADA KALANGAN GEN Z DI KOTA LANGSA Hetti, Selvi Mai; Husna, Israul; Rona, Riza; Novita, Mutia; Masyittah, Masyittah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4101

Abstract

Abstract: This study aims to analyze the influence of product attributes, such as brand, packaging, price, product quality, and service, on purchasing decisions for local skincare products among Gen Z in Langsa City. The research method used is a quantitative method with a descriptive research design and simple linear regression analysis. Data were collected through questionnaires distributed to 97 respondents selected using a purposive sampling technique. The results of the t-test indicate that product attributes have a significant influence on purchasing decisions with a calculated t-value of 8.363, > t-table 1.661, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) value of 0.714 indicates that 71.4% of purchasing decisions can be explained by product attributes. Keywords: Product Attributes, Purchasing Decisions, Local Skincare Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh atribut produk, seperti merek, kemasan, harga, kualitas produk, dan pelayanan, terhadap keputusan pembelian produk skincare lokal di kalangan Gen Z di Kota Langsa. Metode penelitian yang digunakan adalah metode kuantitatif dengan desain penelitian deskriptif dan analisis regresi linear sederhana. Data dikumpulkan melalui kuesioner yang dibagikan kepada 97 responden yang dipilih dengan teknik purposive sampling. Hasil uji t menunjukkan bahwa atribut produk memiliki pengaruh signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 8,363, > t tabel 1,661, dengan nilai signifikansi 0,000 (p < 0,05). Nilai koefisien determinasi (R²) sebesar 0,714 mengindikasikan bahwa 71,4% keputusan pembelian dapat dijelaskan oleh atribut produk. Kata kunci: Atribut Produk, Keputusan Pembelian, Skincare Lokal
Co-Authors Hetti, Selvi Mai Husna, Israul Masyittah, Masyittah Riza Rona, Riza Tarlis, Andi