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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL LENTERA BISNIS Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam JURNAL SAUDAGAR INDONESIA
Riza Rona, Riza
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PEMANFAATAN MARKETPLACE DALAM MENINGKATKAN PENDAPATAN BAGI PENJUALAN PRODUK UMKM DI KOTA LANGSA Tarlis, Andi; Novita, Mutia; Rona, Riza
JSI: Jurnal Saudagar Indonesia Vol 4, No 1 (2025): Vol 4, No 1 (2025): Edisi Mei 2025
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jsi.v4i1.2439

Abstract

Information technology that is developing so rapidly has brought major changes to all fields, including the economic/business sector. The digital era and the increasing number of internet users provide various conveniences in various activities. The research entitled Analysis of Marketplace Utilization in Increasing Income for Sales of MSME Products in Langsa City. This type of research uses qualitative. The formulation of the research problem is 1) how is the use of the marketplace on Facebook media in increasing revenue for the sale of MSME products in Langsa City, 2) what are the impacts of using the marketplace on Facebook media on the economy of MSME actors in Langsa City. The results of the study are 1) The use of the online marketplace media on Facebook has a huge impact on the sales income of business people, especially for Micro, Small and Medium Enterprises in Langsa Barat District, Langsa City. With the support and assistance from the Langsa City Government for micro business actors in order to increase their production and sales capacity, considering that business actors can indirectly help the government in poverty alleviation, 2) The impact of using marketplaces on Facebook has the potential to support economic growth for business actors. The role of the marketplace is very influential on promotion and marketing, dissemination of information to consumers in meeting needs. In terms of material (economic) welfare, marketpalce users have brought changes to the economy of small and medium-sized businesses in Langsa City, especially in West Langsa District
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE LOKAL PADA KALANGAN GEN Z DI KOTA LANGSA Hetti, Selvi Mai; Husna, Israul; Rona, Riza; Novita, Mutia; Masyittah, Masyittah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4101

Abstract

Abstract: This study aims to analyze the influence of product attributes, such as brand, packaging, price, product quality, and service, on purchasing decisions for local skincare products among Gen Z in Langsa City. The research method used is a quantitative method with a descriptive research design and simple linear regression analysis. Data were collected through questionnaires distributed to 97 respondents selected using a purposive sampling technique. The results of the t-test indicate that product attributes have a significant influence on purchasing decisions with a calculated t-value of 8.363, > t-table 1.661, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) value of 0.714 indicates that 71.4% of purchasing decisions can be explained by product attributes. Keywords: Product Attributes, Purchasing Decisions, Local Skincare Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh atribut produk, seperti merek, kemasan, harga, kualitas produk, dan pelayanan, terhadap keputusan pembelian produk skincare lokal di kalangan Gen Z di Kota Langsa. Metode penelitian yang digunakan adalah metode kuantitatif dengan desain penelitian deskriptif dan analisis regresi linear sederhana. Data dikumpulkan melalui kuesioner yang dibagikan kepada 97 responden yang dipilih dengan teknik purposive sampling. Hasil uji t menunjukkan bahwa atribut produk memiliki pengaruh signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 8,363, > t tabel 1,661, dengan nilai signifikansi 0,000 (p < 0,05). Nilai koefisien determinasi (R²) sebesar 0,714 mengindikasikan bahwa 71,4% keputusan pembelian dapat dijelaskan oleh atribut produk. Kata kunci: Atribut Produk, Keputusan Pembelian, Skincare Lokal
ANALISIS RASIO LIKUIDITAS, SOLVABILITAS, DAN PROFITABILITAS DALAM MENGUKUR KINERJA KEUANGAN Rona, Riza; Gafar, Muammar Saidul; Novita, Mutia
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2299

Abstract

This study aims to determine the level financial performance of PT. Wijaya Karya (Persero) Tbk. which is reviewed based on the Analysis of Liquidity Ratio, Solvency Ratio and Profitability Ratio. From 2020 to 2022. The research method used is quantitative descriptive method and secondary data sources. The results of the study based on the calculation of the liquidity ratio show that the company in 2020 to 2022 the company is not liquid, because the average internal company current ratio is 103% ≤ 200%, cash ratio 22% ≤ 50% and quick ratio 77% ≤ 100%. The financial performance of PT. Wijaya Karya (Persero) Tbk reviewed from solvency shows that the company is not solvable. Because the average internal company debt to total assets ratio is 75% ≥ 35% and debt to equity ratio is 311.33% ≥ 90%. and the financial performance of PT. Wijaya Karya (Persero) Tbk. In terms of profitability, it also shows that the company is non-profit. Measured using the company's average internal net profit margin of 0.88% ≤ 20%, and based on return on equity (ROE) it shows 0.76% ≤ 40% and based on return on assets (ROA) it shows 0.163% ≤ 30%. This indicates that financial performance is still below the industry average ratio standard.
PENGARUH SISA ANGGARAN, PENDAPATAN SENDIRI DAN DANA PERIMBANGAN TERHADAP BELANJA MODAL Abdullah, Syukriy; Rona, Riza
IQTISHADIA Vol 7, No 1 (2014): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v7i1.1106

Abstract

Tujuan penelitian ini adalah menelaah tentang pengaruh deficit, pendapatan  personal dan budget anggaran terhadap perubahan belanja  modal  di kabupaten/kota  di Indonesia.  Sampel  yang dipergunakan  ada 30 kabupaten/kota di  Indonesia  dengan menggunakan  data yang  tersedia  di internet.  Hasil  penelitian menunjukkan bahwa  variabel badget anggaran (diukur dengan DBH) secara  partsial  berpengaruh  pada perubahan  belanja modal, sementara variabel   pendapatan  personal (PAD) tidak memiliki pengaruh terhadap perubahan belanja modal.Kata Kunci: Anggaran, Modal, Desentralisasi. THE  EFFECT OF  BUDGET DEFISIT, PERSONAL INCOME AND FUND BUDGET  TOWARDS CAPITAL EXPENDITURE. Purpose of this study is to examine the effect of budget deficit, personal income, and fund budget toward capital expenditure in the changes of districts’/ municipalities’ budget in Indonesia. The used samples are 30 (thirty) districts/ municipalities in Indonesia which its data is available in internet. Result of data analysis shows that variable of fund budget (measured by DBH changes) which  partially  effects toward the  changes of capital expenditure budget, while variable of budget deficit (measured by SiLPA changes) and variable of personal income (measured by PAD changes) do not have effect toward capital expenditure.Keywords:  Budget , Capital , Desentralisation
Co-Authors Gafar, Muammar Saidul Hetti, Selvi Mai Husna, Israul Masyittah, Masyittah Novita, Mutia Syukriy Abdullah Tarlis, Andi