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All Journal Jurnal Cahaya Mandalika ProBisnis : Jurnal Manajemen JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Wahyudianty, Melsa Ulfie
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Role of Internal Marketing Strategy on the Quality of Frontline Employee Services in Private Higher Education Sukmono, Machdi; Yasik, Yudi Limbar; Wahyudianty, Melsa Ulfie; Indrayani, Rina
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research examines the influence of internal marketing strategies on the service quality of frontliner employees in private higher education institutions (PHEIs). With increasing competition among PHEIs, the ability of administrative staff to deliver excellent service has become essential in shaping institutional image and student satisfaction. Using a quantitative explanatory research approach, data were collected from 85 frontliner staff at five PHEIs in Bandung through questionnaires. The internal marketing variable was measured using nine indicators including training, rewards, leadership, and work atmosphere, while service quality was assessed through the SERVQUAL model. The results of multiple linear regression analysis indicate that internal marketing has a significant positive effect on service quality (β = 0.634, p < 0.05), with an R² value of 0.493. Among internal marketing dimensions, training and rewards were found to be the most influential in improving responsiveness and assurance. This study suggests that strategic internal marketing practices are critical in enhancing staff motivation, satisfaction, and ultimately, service excellence in higher education.
MANAJEMEN RISIKO KEUANGAN: INTEGRASI PENDEKATAN MANAJEMEN EKONOMI DAN AKUNTANSI UNTUK MENGELOLA RISIKO PASAR DAN KREDIT Wahyudianty, Melsa Ulfie; Suhara, Ade; Tandi, Asrin; Melinda, Melinda; RoziqiFath, Zain Fuadi Muhammad
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 2 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

Manajemen risiko keuangan adalah bagian integral dari strategi perusahaan yang berfokus pada pengelolaan risiko pasar dan kredit. Artikel ini menyelidiki integrasi antara pendekatan manajemen ekonomi dan akuntansi dalam mengelola risiko ini, dengan penekanan khusus pada risiko pasar dan kredit. Kami melihat studi kasus perusahaan yang telah mengadopsi pendekatan ini dan menganalisis dampaknya pada kinerja keuangan perusahaan. Pendekatan manajemen ekonomi melibatkan pemahaman yang mendalam tentang tren ekonomi makro dan mikro yang dapat mempengaruhi perusahaan. Ini mencakup pemantauan perubahan dalam suku bunga, nilai tukar mata uang, indeks saham, dan faktor-faktor eksternal lainnya yang dapat berdampak pada risiko pasar. Di sisi lain, pendekatan manajemen akuntansi fokus pada analisis laporan keuangan perusahaan dan penilaian kualitas kredit pihak ketiga. Integrasi kedua pendekatan ini memungkinkan perusahaan untuk lebih efektif mengidentifikasi, mengukur, dan mengelola risiko pasar dan kredit. Hasil analisis menunjukkan bahwa perusahaan yang mengadopsi integrasi ini mengalami peningkatan signifikan dalam mitigasi risiko dan kinerja keuangan yang lebih baik. Artikel ini menggarisbawahi pentingnya kerja sama antara departemen manajemen ekonomi dan akuntansi dalam mengelola risiko keuangan. Kami juga membahas implikasi praktis dari pendekatan ini dalam konteks perusahaan-perusahaan lain yang berencana untuk mengadopsi strategi manajemen risiko yang serupa.
ANALISIS KINERJA KEUANGAN PT GUDANG GARAM TBK MENGGUNAKAN RASIO KEUANGAN PERIODE 2022-2024 Wahyudianty, Melsa Ulfie; Hardianto, Bangbang; Natasya, Sundari Rifka; Gunardi, Gunardi; Kesumah, Priatna
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.246

Abstract

The Indonesian tobacco industry is facing increasing pressure due to economic volatility and the policy of increasing Tobacco Excise Tax (CHT) during the 2022-2024 period. PT Gudang Garam Tbk, one of the largest cigarette companies in Indonesia, experienced a negative impact on its financial performance as a result of this situation. The objective is to assess the financial performance of PT Gudang Garam Tbk using financial ratios. The theoretical basis and literature review used include the concepts of financial performance, financial statements, and analysis of liquidity, solvency, and profitability ratios. This research was conducted using a quantitative and descriptive approach. Data mining methods were carried out through secondary data collection in the form of PT Gudang Garam Tbk's annual financial reports for the 2022-2024 period obtained from the Indonesia Stock Exchange website and the company. The results indicate that the company has a strong level of liquidity and solvency, reflected in a high current ratio and a decreasing debt ratio. However, the profit margin ratio, Return on Assets, and Return on Equity decreased drastically in 2024, indicating a decline in profitability performance. This study concludes that PT Gudang Garam Tbk is in a balanced financial condition in terms of liquidity and capital structure, but faces major challenges in maintaining profitability.
Co-Authors Gunardi Gunardi Hardianto, Bangbang kesumah, priatna Melinda Melinda Natasya, Sundari Rifka Rina Indrayani RoziqiFath, Zain Fuadi Muhammad Suhara, Ade Sukmono, Machdi Tandi, Asrin Yasik, Yudi Limbar