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Manajemen digitalisasi layanan marketing terhadap performa pemasaran agensi PT.Equity Life Indonesia Ma'na, Petrus; Losak, Lusty Agsar; Rantererung, Corvis L; Tandi, Asrin
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i4.1128

Abstract

This study aims to understand the implementation of digital services by customers and agents, and to evaluate the effect of digital marketing usage on service quality at PT. Equity Life Indonesia Makassar branch. A qualitative approach with case study and descriptive research types was used through interviews with eight informants, including the support team, agents, and customers. Data collection was carried out through observation, interviews, and documentation, while data analysis used qualitative descriptive methods. The results of the study show that PT. Equity Life Indonesia has provided digital services such as websites, My Elife, Online Chat WhatsApp, CMS applications for agents, and social media with features that can be used directly by agents and customers. Although many have used digital services, some agents and customers still prefer to get information directly from agents, support teams, and customer service. Agents use social media to prospect and recruit new agents, attract public attention by uploading superior products, proof of claim payments, rewards, agent contests, and other activities that help the company's branding. So, it can be concluded that PT. Equity Life Indonesia has provided comprehensive digital services, which can be accessed and used by agents and customers.
Strategi peningkatan kinerja karyawan Bank Negara Indonesia Kantor Cabang Pembantu Makale Palamba, Wenef Natalia; Ma'na, Petrus; Pasae, Yoel; Tandi, Asrin
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i4.1129

Abstract

This study aims to analyze employee performance improvement strategies at Bank Negara Indonesia Makale Branch Office. Data were obtained from primary and secondary data through observation, interviews, and documentation. The research method used was qualitative using SWOT analysis. The results showed that the strength of employee performance lies in fulfilling the workload according to SOP and job description, a harmonious work environment, and adequate work facilities. However, there are several weaknesses such as delays in repairing work equipment, lack of human resources in customer service positions, and employees who are not domiciled in Makale. Opportunities in improving performance include employee motivation and career development, while threats include employees who are not domiciled in Makale and a lack of security personnel. Obstacles faced by employees include damaged work equipment, lack of human resources, and limited security personnel. Factors that support employee performance include fulfilling the workload, a harmonious work atmosphere, adequate work facilities, and employee motivation. It can be concluded that performance strengths must be maximized and must take advantage of opportunities so that performance continues to improve.
Analisis kinerja pegawai pada Perusahaan Umum Daerah Air Minum Tirta Bantimurung Kabupaten Maros Palayukan, Renita Sau; Tandi, Asrin
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 1 (2023): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v3i1.3869

Abstract

Pada Perusahaan Daerah Air Minum Tirta Bantimurung Kabupaten Maros, kami ingin mengetahui bagaimana kinerja karyawan dipengaruhi oleh motivasi dan disiplin kerja. Para peneliti dalam penelitian ini menggunakan metode kuantitatif dan sebagian besar mengumpulkan datanya dari survei yang diberikan kepada para pekerja di Perusahaan Daerah Air Minum Tirta Bantimurung Kabupaten Maros. Penelitian ini mengambil lokasi di Perusahaan Daerah Air Minum Tirta Bantimurung Kabupaten Maros. Algoritma Slovin digunakan untuk menentukan ukuran sampel sebanyak 30 partisipan dari populasi 156 karyawan untuk penelitian ini. Untuk penelitian ini, 30 partisipan dipilih secara acak. Untuk mengetahui hal-hal yang lebih dalam, penelitian ini mengandalkan kuesioner sebagai alat pengumpulan data. Orang-orang diundang untuk mengekspresikan sudut pandang mereka dengan memilih salah satu opsi yang tersedia. Analisis data penelitian ini didasarkan pada temuan dari uji Partial Least Squares 3.0 (PLS). Penelitian ini menemukan bahwa kinerja karyawan Perusahaan Daerah Air Minum Tirta Bantimurung Kabupaten Maros tidak dipengaruhi secara signifikan oleh Motivasi Kerja. Oleh karena itu, meningkatkan semangat kerja sangatlah penting.
Efektivitas Pelayanan Perizinan Dan Non Perizinan Di Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kabupaten Toraja Utara Tandilimbong, Serly; Tandi, Asrin; Ma’na, Petrus
Action Research Literate Vol. 9 No. 3 (2025): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v9i3.2834

Abstract

Pelayanan Terpadu Satu Pintu (PTSP) merupakan strategi pemerintah dalam menyederhanakan birokrasi perizinan dan meningkatkan efisiensi pelayanan publik. Di Kabupaten Toraja Utara, PTSP telah diimplementasikan dengan dukungan sistem Online Single Submission (OSS). Namun, efektivitas sistem ini masih menjadi tantangan yang perlu dikaji. Tujuan dari penelitian ini adalah untuk menganalisis efektivitas pelayanan perizinan dan non perizinan di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Toraja Utara, serta mengidentifikasi faktor pendukung dan penghambat pelaksanaannya. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi terhadap enam orang informan yang merupakan pegawai DPMPTSP. Data dianalisis dengan metode interaktif melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pelayanan perizinan usaha secara online berbasis risiko melalui OSS belum berjalan secara efektif. Kendala utama yang ditemukan adalah gangguan teknis pada sistem OSS serta rendahnya pemahaman masyarakat terhadap prosedur pendaftaran online. Meskipun demikian, dukungan regulasi dan etos kerja pegawai menjadi faktor pendukung penting dalam implementasi sistem. Implikasi dari temuan ini menunjukkan pentingnya peningkatan literasi digital masyarakat dan optimalisasi infrastruktur sistem OSS sebagai langkah strategis dalam meningkatkan kualitas layanan publik di daerah.
ANALISIS ALOKASI KREDIT USAHA RAKYAT TERHADAP KINERJA KEUANGAN PADA BANK RAKYAT INDONESIA Lambe, Kristian Hoegh Pride; Tandi, Asrin
Jurnal Investasi Vol. 7 No. 4 (2021): Jurnal Investasi Vol. 7 No. 4, September 2021
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v7i4.164

Abstract

PT.Bank Rakyat Indonesia (Persero) Tbk, menargetkan kredit terhadap Usaha Mikro Kecil dan Menengah dan Kredit Usaha Rakyat pada akhir tahun 2022 mencapai 80%. Dimana nilai kredit per segmen pertumbuhannya sebesar 5,2%, dan sebarannya dimasing-masing segmen masih didominasi oleh Usaha Mikro Kecil dan Menengah dan Kredit Usaha Rakyat. Penelitian ini bertujuan untuk mengetahui dan menganalisis Alokasi Kredit Usaha Rakyat (KUR) terhadap Kinerja Keuangan Bank Rakyat Indonesia (BRI) pada periode tahun 2019-2020.Penelitian ini dilakukan di unit BRI Bantimurung Kabupaten Maros. Populasi pada penelitian ini adalah masyarakat yang terdaftar sebagai kreditur BRI sebagai pengguna Kredit Usaha Rakyat (KUR), dengan jumlah total Populasi 200 kreditur. Penetapan sampel menggunakan teknik sampel jenuh, dimana seluruh populasi dijadikan sebagai sampel, sehingga sampel pada penelitian ini adalah 200 kreditur sebagai responden. Penelitian ini menggunakan Metode Analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa : Alokasi Kredit Usaha Rakyat (KUR) berpengaruh signifikan terhadap Kinerja Keuangan Bank Rakyat Indonesia pada unit BRI Bantimurung, Kabupaten Maros. Berdasarkan output AMOS diketahui bahwa angka C.R adalah 10.737 yang lebih besar dari nilai kritis (critical value) ± 1.96; dengan demikian, Hipotesis diterima; dengan kata lain, secara parsial terdapat pengaruh signifikan Alokasi Kredit Usaha Rakyat (KUR) terhadap Kinerja Keuangan Bank Rakyat Indonesia pada unit BRI Bantimurung Kabupaten Marosi.
Analyzing the impact of customer compliance on credit collectibility among people's business credit (KUR) Tandi, Asrin; Patiung, Naomi; Junaidy, Machmud
Jurnal Konseling dan Pendidikan Vol. 13 No. 2 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1148100

Abstract

Access to financing remains a major challenge for micro, small and medium enterprises (MSMEs) in rural Indonesia. The People's Business Credit (KUR) program is present as a government effort to expand access to financing, but credit performance, especially the collectability level is still a concern. This study aims to analyze the effect of customer compliance on the level of credit collectibility of KUR recipients in Lekopancing Village, Maros Regency. This research used an explanatory quantitative approach with a sample size of 200 respondents taken by simple random sampling from a population of 415 KUR customers. The data analysis technique used was Structural Equation Modeling (SEM) with the help of AMOS software. The results showed that customer compliance had a positive and significant effect on the level of credit collectibility (standardized coefficient = 0.68; p < 0.001), indicating that the higher the level of compliance, the better the credit quality as reflected in the collectability classification. This finding corroborates the theoretical link between debtor behavior and credit risk management, particularly in the context of rural banking. This study provides an empirical contribution at the micro level that has been under-explored, and emphasizes the importance of improving customer compliance in supporting the sustainability of inclusive financing programs such as KUR. Future research is recommended to explore the application of a mixed-method approach, which combines quantitative and qualitative data, to gain a more thorough understanding of compliance behavior and credit risk.
Strategy Analysis of Non-Formal Education Service Quality at The Department of Education and Culture, Mamasa District Darlin, Darlin; Petrus, Petrus; Tandi, Asrin
Devotion : Journal of Research and Community Service Vol. 3 No. 2 (2021): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i2.117

Abstract

The implementation of Non-formal Education at the Mamasa Regency Education and Culture Office is still limited in services, both in providing facilities and infrastructure, and other supports so that it is necessary to get maximum service. Research purposes to describe the quality of public and innovative services in the field of non-formal education at the Mamasa District Education and Culture Office, to realize a public service quality strategy with excellent character in the field of non-formal education at the Mamasa District Education and Culture Office. The data used in this study are primary data and secondary data. This research is a type of qualitative research. Research that describes a certain situation and object that will be studied in the current conditions, based on the facts or existing facts. Service strategies that can be carried out in the field of Non-formal Education at the Mamasa Regency Education and Culture Office with the following implementation: Implementation of advanced courses for alumni of Non-formal Education and improvement of infrastructure for supporting services for Non-formal Education, Implementing services with excellent character and creativity in service delivery, and Improvement and improvement of service quality in the field of Non-Formal Education, Mamasa Regency Education and Culture Office.