Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Business Innovation and Entrepreneurship Journal Indonesian Journal of Community Empowerment
Fauziah, Alysa Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Effective Corporate Management and Production Management Training for Tobacco Entrepreneurs in Garut Regency Fauziah, Alysa Nur; Isnawati, Isnawati; Adiansyah, Adi
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 2 (2025): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i2.1037

Abstract

Tobacco entrepreneurs in Garut need to understand the importance of production management in improving their operational efficiency. Studies show that strengthening knowledge of production management in the agricultural sector, including tobacco, can help farmers manage resources more effectively. This community service activity, which involved training in effective production management for tobacco entrepreneurs in Garut Regency, was conducted at the Kopi Jaya cafe. Effective production management training for tobacco entrepreneurs in Garut Regency is crucial, particularly for increasing competitiveness and productivity in the agricultural sector, particularly tobacco. Research has shown that human resource capacity development in the tobacco sector is implemented through managerial training that equips entrepreneurs with analytical and business management skills. Therefore, effective production management training for tobacco entrepreneurs in Garut Regency must integrate various approaches, including tobacco product downstreaming, financial management, and product innovation, while prioritizing continuous learning to optimize business potential.
The Influence of Customer Experience on Repurchase Intention Through Customer Satisfaction Suryaman, Yaman; Sifa, Nayla; Nugraha, Sukma; Fauziah, Alysa Nur
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.1164

Abstract

This study aims to analyze the influence of Customer Experience on Repurchase Intention, with Customer Satisfaction as a mediating variable, specifically focusing on Eiger customers in Indonesia. A quantitative research approach was employed using a survey method, involving 385 respondents. The data were analyzed using Partial Least Squares (PLS) with the SmartPLS 4.0 software. The results show that Customer Experience has a significant positive effect on Customer Satisfaction, indicating that the overall customer experience is a key factor in shaping satisfaction. Furthermore, Customer Satisfaction has a positive impact on Repurchase Intention, suggesting that satisfied customers are more likely to repurchase. Additionally, the study reveals that Customer Experience influences Repurchase Intention both directly and indirectly through Customer Satisfaction, confirming the important mediating role of satisfaction. This finding underscores that providing a positive and memorable customer experience is crucial not only for enhancing customer satisfaction but also for fostering customer loyalty and repeat purchase behavior. These results suggest that companies like Eiger can strengthen repurchase intentions by focusing on improving customer experiences and ensuring satisfaction.
Co-Authors Adiansyah, Adi Isnawati Isnawati Nugraha, Sukma Sifa, Nayla Yaman Suryaman, Yaman