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Adiansyah, Adi
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Realization Of Entrepreneurial Values Towards Students' Understanding During Learning In Higher Education Adiansyah, Adi; Isnawati, Isnawati; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.954

Abstract

Abstract – In Garut Regency, there are very few MSMEs that are classified as medium and large businesses, even in the small category, the number is still very minimal. The majority of MSMEs in Garut Regency are still classified as micro businesses (very small). This study aims to describe how prospective entrepreneurs or existing entrepreneurs start and grow their businesses, especially for students in Garut Regency who study entrepreneurship. This study uses a Qualitative approach, which uses the literature review method, it is expected to be able to provide an overview of what students need to pay attention to in building a competitive business. The results of this study identified that students with high motivation tend to show better results in entrepreneurship learning, from the results of the publish or perish and vosviewer analysis it was analyzed that the nodes regarding student understanding through the realization of entrepreneurial values in learning in Higher Education must implement learning based on entrepreneurial values, so that students are able to develop their abilities and have critical thinking and have high creativity. Therefore, students who are involved in practical activities will tend to have a better understanding and greater interest in entrepreneurship. Keywords: entrepreneurial values, understanding of learning, higher education.
The Role of Social Environment In Shaping Students' Decisions To Do FNB Business Hamdani, Nizar Alam; Safari, Shabina Meisya Andriani; Dahlena, Alni; Maulani, Galih Abdul Fatah; Adiansyah, Adi; Isnawati, Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.956

Abstract

The crucial role of the environment in determining business opportunities, especially in the context of micro, small, and medium enterprises (MSMEs). Business development in this modern era does not only depend on internal strength, but also on the ability to adapt and innovate with the environment. The purpose of this study is to identify how perceptions of security in the surrounding environment influence community engagement and social cohesion. The research method used is a case study in qualitative research, data collection techniques using observation, interviews and documentation studies through data triangulation, data analysis techniques using reduction, data presentation, verification and conclusions. The research results identified that a positive social environment can encourage students to take the risks necessary to start and develop their businesses. Therefore, the role of the social environment in forming the FnB business is greatly influenced by the potential and opportunities in the environment, this can encourage the formation of students' abilities in seeing opportunities in the environment.
The Role Of Digitalization In Developing Entrepreneurial Spirit In Generation Z Soni, Mohammad; Solihat, Asri; Adiansyah, Adi; Dahlena, Alni; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.957

Abstract

The application of digital technology can provide space for individuals to develop their entrepreneurial skills, both in educational environments and in the real field. The availability of various digital-based financial applications and platforms makes it easier for them to learn, plan, and make investment decisions. This development is very important in equipping Gen Z to face future economic challenges. The purpose of this study is to analyze the role of digitalization in building an entrepreneurial spirit for generation Z, especially in responding to challenges in the digital era. The research method used is a systematic literature review (SLR) design to document efforts to overcome natural disasters in the context of digitalization of entrepreneurship, by exploring relevant and indexed related literature. Data collection techniques through publish or perish software, then data analysis techniques with vosviewer to analyze novelty data. The results of the analysis identified that the nodes between the roles of digitalization in building an entrepreneurial spirit in generation Z, where there are new opportunities and potential to develop entrepreneurship, especially in a digital context. The digitalization era, if utilized properly in building an entrepreneurial spirit, will also have a good impact. Therefore, digitalization will have an impact on Gen Z's insight in building an entrepreneurial spirit.
The Meaning Of Entrepreneurship Learning For Students In Higher Education Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril; Maulani, Galih Abdul Fatah; Rahmawati, Putri; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.958

Abstract

The absorption of the meaning of entrepreneurship education in students is not yet fully optimal. It is identified that the absorption capacity of jobs generated by MSMEs is very high and makes MSMEs the mainstay of the economy in Indonesia. The purpose of this research is to provide meaning regarding entrepreneurship learning for students in higher education. The research method used is a qualitative descriptive study using observation, interview and documentation study techniques, through data reduction analysis, data presentation, data verification and data conclusions. The results of the study show that students feel more motivated to start their own businesses after taking entrepreneurship education. Entrepreneurship education not only functions as a guideline for entrepreneurship, but also as an important tool in creating solutions to economic problems faced by society. Therefore, entrepreneurship learning provides a good meaning in supporting student performance in the future.
Analysis of the Influence of Social Media on Brand Awareness of MSMEs in Garut Regency Herlianti, Anggun Oktavia; Gustari, Tresna Dita; Adiansyah, Adi; Isnawati, Isnawati; Fadilah, Azka Muhamad
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.960

Abstract

The rapid development of social media has an impact on brand awareness among the community in MSMEs in Garut Regency. Social media can play an important role and provide benefits to the development of consumer awareness in people's consumer behavior. The purpose of this study is to identify social media analysis that can influence brand awareness of MSMEs in Garut. The research method of quantitative descriptive study, by analyzing the influence of social media on brand awareness of MSMEs in Garut, data collection techniques carried out through observation and questionnaires, data analysis techniques using validity tests, reliability and multiple linear regression. The results of the data analysis that have been carried out using analysis of the influence of social media on brand awareness in MSMEs in Garut Regency shows the importance of using social media platforms in building brand awareness, which can lead to increased sales and consumer loyalty. This active involvement is important for UMKM in Garut to be able to compete with larger and better-known products in the market. The results of the data analysis are interpreted that social media has an important role in supporting its influence on consumer awareness.
Entrepreneurs' Perceptions of the Role of Social Media in Increasing Business Competitiveness Solihat, Asri; Isnawati, Isnawati; Adiansyah, Adi; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.963

Abstract

The involvement of an active entrepreneurial community in utilizing social media can increase the effectiveness of the creative economy in the region. The purpose of this study is to analyze the use of social media to enable entrepreneurs to reach a wider audience. The research method uses a qualitative approach with a qualitative descriptive study design, sampling techniques in qualitative descriptive research often use purposive sampling. Data analysis techniques are carried out in a qualitative descriptive manner, prioritizing understanding meaning and phenomena rather than just measurement. The results of this study indicate that social media plays a role in increasing business competitiveness in the environment, social media has a complex role in improving the business sector of entrepreneurs. Social media as a tool, but a detailed understanding of how to use and design interactions is also needed to build strong relationships with consumers. Therefore, the wise use of social media can increase business competitiveness for the sustainability and growth of every entrepreneur's business.
Brand Positioning Strategy in Increasing the Competitiveness of Local Products Mubarok, Teten Mohamad Sapril; Setiawan, Rahayuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Isnawati, Isnawati; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.964

Abstract

Opportunities for local products to innovate in how they position themselves in the market, making innovation part of a strong brand identity. Local products are considered superior in terms of natural product content, after-sales service and easy to find/available in the market. The purpose of this study is to identify that product differentiation is also important to build a strong brand image. The systematic reviews and meta-analyses research method is an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. The results of this study identified that brand positioning with the competitiveness of local products has grown quite significantly. By understanding consumer behavior and emerging market trends, companies can adjust their marketing strategies and leverage a combination of conventional and digital marketing channels to increase local brand visibility and competitiveness. Therefore, optimal brand positioning can increase the competitiveness of local products.
The Effect of Product Differentiation and Service Quality Satisfaction on Consumer Satisfaction Isnawati, Isnawati; Adiansyah, Adi; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Solihat, Asri; Soni, Mohammad
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.965

Abstract

The importance of understanding the complex dynamics between product differentiation, service quality, and consumer satisfaction in the ever-evolving digital era. Service quality is associated with purchasing decisions, where consumers are more likely to be satisfied if the company provides services that meet or exceed consumer expectations. The purpose of this study is to identify and analyze consumer satisfaction from product differentiation and the quality of services that have been provided. The research method used is a quantitative descriptive study by analyzing the influence of consumer satisfaction, data collection techniques using observation and questionnaires, data analysis is carried out by testing validity, reliability and multiple linear regression. The results of data analysis show that the coefficients are interpreted that the constant value with a significance of 0.598 and the value of the dependent variable, namely Y, is 0.00. The coefficients in the variable coefficient model, in particular, help reveal the dynamics of the relationship when the influence of the independent variable on the dependent variable varies depending on time or other conditions. Therefore, Service satisfaction from product diversity also provides an optimal impact on people's lives.
The Importance of Innovation in Ensuring Business Sustainability through MSME Product Development Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Adiansyah, Adi; ., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.967

Abstract

Business sustainability is a manifestation of business success in its ability to meet consumer needs and keep up with the times by continuing to innovate and develop products. The purpose of this study is to identify how important innovation and product development are for business success. The research method with systematic review and meta-analysis is an effective approach to go beyond the limitations of ordinary literature studies. This approach helps researchers gain a deeper understanding of efforts to increase the chances of a business's sustainability. From the results of the study, it can be seen that innovation and product development are the right strategies to make a business survive in tight competition. With the results of this study, business actors can implement it in ongoing businesses to be able to survive amidst competitors, changing trends, and increasing and diverse consumer needs by continuing to innovate and develop existing products to continue to improve business sustainability.
Analysis of Social Capital, Creativity, and Innovation on Business Sustainability Rachmawati, Resti; Hamdani, Nizar Alam; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.978

Abstract

This study is intended to test and analyze the influence of Social Capital, Creativity and Innovation on Business Sustainability. The population in this study are business actors on the scale of Micro, Small and Medium Enterprises in Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used in this study was 400 respondents who were distributed to respondents and then processed using SPSS statistic 25 using simple random sampling techniques. The analytical tools used in this study were multiple linear regression, data quality test of determination coefficient and hypothesis test. The purpose of this study was to determine the influence of Social Capital, Creativity, and Innovation on the Sustainability of MSME Businesses in Garut Regency. The results of the study stated that the Social Capital Variable has a positive and significant influence of 52.7% on business sustainability. The Creativity Variable has a positive and significant influence of 50.5% on business sustainability. The Innovation Variable has a positive and significant influence of 32.4% on business sustainability. The variables of Social Capital, Creativity and Innovation have a positive and significant influence of 63.1% on business sustainability. While the remaining 36.9% is influenced by other variables not mentioned in this research model.
Co-Authors Dahlena, Alni Eldi Mulyana, Eldi Fadilah, Azka Muhamad Fajriah, Yustika Nur Fauziah, Alysa Nur Gustari, Tresna Dita Hamdani, Nizar Alam Hapsyah, Ayu Siti Herlianti, Anggun Oktavia Isnawati . Isnawati Isnawati Khoirunnurfauzan, M. Raka Alfansyah Kusmiati, Eti Lindayani, Lindayani Maulani, Galih Abdul Fatah mubarok, teten mohamad sapril Nasrulloh, Yufii M Nugraha, Irsyad Nugraha, Sukma Nurhayati, Naimila Nurjamin, Lucky Rahayu Putri Rahmawati Rachmawati, Resti Rahmasari, Dewi rahmawati, Eli Rahmawati Ramadan, Yusril Muh Rina Septiani, Rina Rohmah, Sasqia Rohman, Aria Fatur Rohmatunisa, Putri Rahayu Rukmana, Alvi Safari, Shabina Meisya Andriani Salsabila, Nabil Setiawan, Rahayuniati Setiawan, Rahyuniati Solihat, Asri Soni, Mohammad Subhan Subhan Suhendi, Fika Dita Widaningsih, Fitri