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All Journal Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Community Empowerment
Maolani, Rivaldy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Entrepreneurship Based Financial Management Literacy Training for Tobacco Entrepreneurs in the Community in Garut Regency Solihat, Asri; Dahlena, Alni; Safari, Shabina Meisya Andriani; Maolani, Rivaldy
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i2.1038

Abstract

Reliance on traditional practices and a lack of access to entrepreneurship training further exacerbate these conditions. The lack of financial literacy among tobacco entrepreneurs makes it difficult for them to maintain financial records, manage capital, plan long-term finances, and make strategic business decisions. This dependence on traditional practices and a lack of access to entrepreneurship training further exacerbate these conditions. The activity was implemented through a participatory and applied approach, with the aim of increasing the capacity of tobacco entrepreneurs in financial management and entrepreneurship literacy. The implementation method was divided into three main stages: preparation, training, and evaluation and follow-up mentoring. The results of this community service activity can improve the managerial capacity of tobacco entrepreneurs in Garut Regency, support their business growth, and contribute positively to the local economy. Through this activity, it is hoped that entrepreneurs will not only understand financial literacy but also be able to make strategic business decisions for future business sustainability. Therefore, training on the elements of financial literacy will help participants understand the importance of financial planning, cash management, and financial reporting.
Business Communication Ethics Training for MSMEs in Garut Regency Lindayani, Lindayani; Setiawan, Rahyuniati; Sa’adah, Imas; Maolani, Rivaldy
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i1.1070

Abstract

Lack of training and coaching in this area is a major contributing factor. In today's digital era, MSMEs are required to maintain effective communication not only in person but also through digital platforms such as social media and e-commerce. The training method used in this activity is an educational-participatory approach that positions MSMEs as active participants in the training process, not merely recipients of material. The results of this activity indicate that after the training, there were significant changes in the way participants communicate with customers and business partners. Some participants began to demonstrate a more empathetic, polite, and open attitude when handling consumer complaints. This training provides a foundation for MSMEs in Garut Regency to build reputations and customer loyalty through ethical communication. Therefore, the interactive and experience-based training program significantly supports the learning process for participants with diverse educational backgrounds and business experience.
The Impact of Entrepreneurial Orientation and Product Innovation on Business Performance: The Role of Digitalization as an Intervening Variable Maolani, Rivaldy; Setiawan, Rahyuniati; Herlianti, Anggun Oktavia
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1459

Abstract

This study investigates the indirect effect of Entrepreneurial Orientation and Product Innovation on Business Performance through Digitalization as an intervening variable in the cracker industry of Garut City. As SME play a vital role in economic resilience and local development, enhancing their business performance is crucial. Entrepreneurial Orientation and Product Innovation are widely recognized as key strategic capabilities, while Digitalization offers transformative potential for operational efficiency and market expansion. A quantitative method was used with a sample of 316 cracker SME actors selected via simple random sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling with SmartPLS 3.0 version. The findings confirm that Entrepreneurial Orientation and Product Innovation significantly directly affect Business Performance and significantly influence Digitalization. Moreover, Digitalization has a strong positive effect on Business Performance and significantly mediates the relationship between Entrepreneurial Orientation and Product Innovation toward Business Performance. These findings highlight the strategic integration of entrepreneurial behavior, innovation, and digital adoption as a pathway to enhanced performance among SME in the digital era. This research contributes to theoretical development and practical guidance for small business transformation. Future studies should include broader industry samples and explore additional moderating or mediating factors such as organizational culture or customer experience.
Co-Authors Dahlena, Alni Herlianti, Anggun Oktavia Lindayani, Lindayani Safari, Shabina Meisya Andriani Sa’adah, Imas Setiawan, Rahyuniati Solihat, Asri