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PENGARUH PERSONALISASI POLITIK TERHADAP PEMILIH Rambe, Ahmad Sampurna; Attaya, Muhammad Fairuz; Ibnuburrahman; Alfiris, Rizky Rahman; Lubis, Zakaria Musa
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 5 No 1 (2025): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v5i1.1377

Abstract

Political personalization is an increasingly dominant communication strategy in the practice of digital democracy, where the focus of politics shifts from institutions and ideologies to individual figures. This study aims to analyze the influence of political personalization on voter behavior, especially in the context of social media that allows direct and intense interaction between candidates and the public. Using a qualitative approach through literature study, this article examines how political personalization strategies are constructed and accepted by the public, as well as their impact on the quality of voter rationality. The results of the study show that voters, especially the younger generation, are more likely to respond to visual and emotional aspects of political figures such as communication style, personal narratives, and symbolic closeness on social media. Political personalization creates an impressive relationship between candidates and voters, but on the other hand also simplifies the complexity of politics into a contestation of personal images. The discussion shows that this phenomenon increases public involvement visually and emotionally, but reduces attention to ideas, programs, and policy substance. The conclusion of this study is that political personalization has a significant impact on shaping affective and impressive voter behavior, which in the long term can weaken the deliberative democracy process if not balanced by increasing public political literacy.
THE ROLE OF THE SEX TODAY BROADCAST PROGRAM AS A SEX EDUCATION MEDIA FOR TEENAGERS ON KARDOPA 99.4 FM MEDAN Kustiawan, Winda; Innayatilla; Harahap, Rifqi Ramadhan; Harahap, Zakiah Mahrani; Agni, Mahisa; Ibnuburrahman; Ritonga, Putri Nadia
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 2 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/6sxcxn48

Abstract

The increasing phenomenon of risky sexual behavior among adolescents is inextricably linked to limited access to structured and comprehensive sex education. This situation encourages adolescents to seek alternative sources of information through mass media, including radio. This study aims to analyze the role of the Sex Today broadcast program as a medium for sex education for adolescents on Kardopa 99.4 FM Medan, with an emphasis on the communication process, message meaning, and the dynamics of interaction between broadcasters and listeners. This study used a qualitative approach with data collection techniques including in-depth interviews, broadcast observations, and documentation. Informants were selected purposively based on their involvement and competence in program implementation. Data analysis was conducted using an interactive analysis model that includes data reduction, data presentation, and inductive conclusion drawing, and its validity was tested through triangulation of sources and techniques. The results show that Sex Today functions not only as a one-way message delivery medium but also as a participatory dialogue space that allows for an exchange of meaning between broadcasters and listeners. Interactive and educational communication patterns have been proven to increase adolescents' understanding and awareness of reproductive health issues. Thus, radio remains relevant as a credible and contextual public education medium for adolescents amidst the limitations of formal sex education.