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All Journal Algebra
Alfiris, Rizky Rahman
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Other

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KOMUNIKASI ISLAM DALAM PEMBANGUNAN MORAL DAN SOSIAL: STUDI DAKWAH DIGITAL AKUN INTAGRAM @GUSBAHAOFFICIAL Kustiawan, Winda; Sahlaya, Muhammad Rishan; Attaya, Muhammad Fairuz; Naufik, Ibrahim; Alfiris, Rizky Rahman
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 5 No 2 (2025): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v5i2.1317

Abstract

Islamic communication is a strategic effort in conveying moral and social messages sourced from the Qur'an and Sunnah. The development of the digital era has brought new challenges in moral and social development, especially among the millennial generation. Content on social media often leads to moral decadence due to the lack of educational and meaningful narratives. Therefore, digital da'wah is an effective solution in facing this challenge by offering Islamic values that are relevant, contextual, and easy to understand. This research aims to identify the Islamic communication strategy applied by @Gusbahaofficial Instagram account in shaping the moral and social of the younger generation. Using a descriptive qualitative approach, this research analyzes the content of the account's uploads. The results show that qaulan baligha, and al-bayan-based Islamic communication strategies are used effectively through attractive visuals, casual but meaningful narratives, and supporting Qur'anic arguments. This strategy, combined with the tazkiyah or soul cleansing method, proved to be able to move the audience to introspection and contribute to the formation of social solidarity. This approach emphasizes the important role of digital da'wah in bridging Islamic values with modern life, so that it can become a strategic medium in building individual morality and social collectivity in the digital era.
PENGARUH PERSONALISASI POLITIK TERHADAP PEMILIH Rambe, Ahmad Sampurna; Attaya, Muhammad Fairuz; Ibnuburrahman; Alfiris, Rizky Rahman; Lubis, Zakaria Musa
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 5 No 1 (2025): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v5i1.1377

Abstract

Political personalization is an increasingly dominant communication strategy in the practice of digital democracy, where the focus of politics shifts from institutions and ideologies to individual figures. This study aims to analyze the influence of political personalization on voter behavior, especially in the context of social media that allows direct and intense interaction between candidates and the public. Using a qualitative approach through literature study, this article examines how political personalization strategies are constructed and accepted by the public, as well as their impact on the quality of voter rationality. The results of the study show that voters, especially the younger generation, are more likely to respond to visual and emotional aspects of political figures such as communication style, personal narratives, and symbolic closeness on social media. Political personalization creates an impressive relationship between candidates and voters, but on the other hand also simplifies the complexity of politics into a contestation of personal images. The discussion shows that this phenomenon increases public involvement visually and emotionally, but reduces attention to ideas, programs, and policy substance. The conclusion of this study is that political personalization has a significant impact on shaping affective and impressive voter behavior, which in the long term can weaken the deliberative democracy process if not balanced by increasing public political literacy.
Co-Authors Attaya, Muhammad Fairuz Ibnuburrahman Kustiawan, Winda Lubis, Zakaria Musa Naufik, Ibrahim Rambe, Ahmad Sampurna Sahlaya, Muhammad Rishan