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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Abdimas Mandalika
Aman, Dominikus K. T
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Social Sciences

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Pemberdayaan Kelompok Perempuan Penenun dalam Pengembangan Ekonomi Lokal dan Pelestarian Budaya Riwu, Yonas Ferdinand; Bunga, Markus; Aman, Dominikus K. T; Sinlae, Yoan Tania; Djo, Rini Aryani
Abdimas Mandalika Vol 4, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i4.33098

Abstract

Abstract:  Sabu weaving has its own attraction and has become an economic source for the Sabu community, especially women weavers. This service aims to empower women weavers so that they are able to adapt to the changing times, increase income and understanding in digital-based marketing, and maintain the preservation of Sabu weaving culture. The direct education and public assistance method involves involving the "Winirai" Weaver Women's Group which totals 16 people. The result of this service activity is the improvement of skills, the use of technology and marketing strategies through social media with the storytelling method with the strengthening of the narrative about the culture of Sabu Raijua weaving. In addition, this PKM realizes the preservation of the culture and heritage of Sabu weaving in increasing awareness of cultural values and weaving traditions among the younger generation.Abstrak: Tenun Sabu memiliki daya tarik tersendiri dan telah menjadi sumber ekonomi masyarakat Sabu terutama perempuan penenun. Pengabdian ini bertujuan unuk pemberdayaan perempuan penenun sehingga mampu beradaptasi dengan perubahan jaman, meningkatkan pendapatan dan pemahaman dalam pemasaran berbasis digital, dan mempertahankan pelestarian budaya tenun Sabu. Metode edukasi langsung dan public assistance dengan melibatkan melibatkan Kelompok Perempuan Penenun “Winirai” yang berjumlah 16 orang. Hasil dari kegiatan pengabdian ini yaitu adanya peningkatan keterampilan, pemanfaatan teknologi dan strategi pemasaran melalui media social dengan metode storytelling dengan penguatan narasi menganai budaya dari tenunan Sabu Raijua. Selain itu PKM ini, mewujudkan pelestarian budaya dan warisan tenun Sabu dalam meningkatkan kesadaran akan nilai-nilai budaya dan tradisi tenun di kalangan generasi muda.
Analisis Strategi Bauran Pemasaran Produk Hortikultura pada CV. GS Organik Werang, Agnesta Angeline; Fanggidae, Ronald P. C; Aman, Dominikus K. T; Fanggidae, Apriana H. J
ARZUSIN Vol 5 No 3 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i3.5751

Abstract

This study is motivated by the rising trend of organic farming in Indonesia and the importance of effective marketing strategies in this sector. This research aims to analyze the marketing mix (4P) strategies implemented by CV. GS Organik, a leading organic horticulture company in Kupang, NTT, as well as to identify the strengths, weaknesses, opportunities, and threats (SWOT) that affect their marketing performance. This study employs a qualitative method, with data collected through interviews and observations at CV. GS Organik. The research results indicate that CV. GS Organik leverages product quality, competitive pricing, strategic distribution, and diverse promotional activities to maintain a strong market position. This study concludes that a balanced marketing mix and the utilization of strengths and opportunities are crucial for sustainable growth in the organic farming sector. The implications of this research provide valuable insights for actors in organic agriculture, emphasizing the importance of targeted marketing strategies and SWOT analysis to enhance competitiveness and market reach.
Co-Authors Bunga, Markus Djo, Rini Aryani Fanggidae, Apriana H. J Fanggidae, Ronald P. C Sinlae, Yoan Tania Werang, Agnesta Angeline Yonas F Riwu