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All Journal Jurnal Ilmiah Edunomika (JIE)
Diyah Retno Ningrum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Shopping Lifestyle, Fashion Involvement, dan Promosi Terhadap Impulse Buying Pakaian Bekas Diyah Retno Ningrum; Ahmad Husin; Dian Noor Citra Perdana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17640

Abstract

This research seeks to assess how shopping habits, engagement with fashion, and promotional efforts influence spontaneous purchases at the Ada Ada Saja second-hand clothing store, both individually and collectively. This investigation employs a quantitative approach, utilizing literature reviews, and field research methods that include observations, interviews, and the distribution of questionnaires featuring a Likert scale. The application utilized for hypothesis testing is SPSS, which applies the t-test, F-test, R-test for analysis.
Co-Authors Ahmad Husin Dian Noor Citra Perdana