Pengaruh Shopping Lifestyle, Fashion Involvement, dan Promosi Terhadap Impulse Buying Pakaian Bekas

Diyah Retno Ningrum
Ahmad Husin
Dian Noor Citra Perdana

Jurnal Ilmiah Edunomika (JIE)
Vol. 9 No. 3 (2025): EDUNOMIKA

This research seeks to assess how shopping habits, engagement with fashion, and promotional efforts influence spontaneous purchases at the Ada Ada Saja second-hand clothing store, both individually and collectively. This investigation employs a quantitative approach, utilizing literature reviews, and field research methods that include observations, interviews, and the distribution of questionnaires featuring a Likert scale. The application utilized for hypothesis testing is SPSS, which applies the t-test, F-test, R-test for analysis.