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All Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Salam, Erick
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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DIGITAL BRANDING STRATEGY IN THE INSTAGRAM CONTENT OF THE STATISTICS INDONESIA (BPS) SOUTH SULAWESI PROVINCE Salam, Erick; Razak, Mashur; Daga, Rosnaini
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.361

Abstract

This study aims to analyze the digital branding strategy implemented by the Statistics Indonesia (BPS) of South Sulawesi Province through its Instagram content. In the digital era, social media has become a crucial communication tool for government institutions to build their image and gain public trust. This research adopts a descriptive qualitative method with data triangulation through interviews, documentation, and observation. The findings reveal that BPS South Sulawesi actively utilizes Instagram by delivering informative, educational, and interactive visual content. The branding strategy includes presenting statistical data via infographics, using accessible language, and fostering two-way engagement with the public. Despite its effectiveness in disseminating information, there are still areas for improvement, such as content consistency, creative execution, and strengthening visual identity. This study recommends optimizing Instagram features and enhancing the role of public relations in building the institution's credibility.
Co-Authors Mashur Razak Rosnaini Daga