International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE

DIGITAL BRANDING STRATEGY IN THE INSTAGRAM CONTENT OF THE STATISTICS INDONESIA (BPS) SOUTH SULAWESI PROVINCE

Salam, Erick (Unknown)
Razak, Mashur (Unknown)
Daga, Rosnaini (Unknown)

Article Info

Publish Date
30 Jul 2025

Abstract

This study aims to analyze the digital branding strategy implemented by the Statistics Indonesia (BPS) of South Sulawesi Province through its Instagram content. In the digital era, social media has become a crucial communication tool for government institutions to build their image and gain public trust. This research adopts a descriptive qualitative method with data triangulation through interviews, documentation, and observation. The findings reveal that BPS South Sulawesi actively utilizes Instagram by delivering informative, educational, and interactive visual content. The branding strategy includes presenting statistical data via infographics, using accessible language, and fostering two-way engagement with the public. Despite its effectiveness in disseminating information, there are still areas for improvement, such as content consistency, creative execution, and strengthening visual identity. This study recommends optimizing Instagram features and enhancing the role of public relations in building the institution's credibility.

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Journal Info
International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Website

Abbrev

home

Publisher

Yayasan Education Social Center Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Description

IJOMRAL is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold all the field. focuses on a broad range of topics covering all topic form Research or Literature Review that are of regional and World ...