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All Journal International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research
Asiati , Diah Isnaini
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Economics, Econometrics & Finance Social Sciences

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The Impact of Competence, Motivation and Discipline on Employee’s Performance: A Case Study of PT PLN (Persero) UPT Palembang Syarifah, Ulfi Fathiyyatus; Asiati , Diah Isnaini; Moelyatie, Trisniarty Adjeng
International Journal of Business, Management and Economics Vol. 4 No. 2 (2023): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v4i2.1172

Abstract

The formulation of the problem in this study is how the influence of Competence, Motivation and Work Discipline on Employee Performance at PT PLN (Persero) The formulation of the problem in this study is how the influence of Competence, Motivation and Work Discipline on Employee Performance at PT PLN (Persero) UPT Palembang. The research objective is to determine the effect of Competence, Motivation and Work Discipline on Employee Performance at PT PLN (Persero) UPT Palembang. This research was developed with an associative design. There are four variables which, as a whole, are set into 12 indicators. The research sample was 124 out of 170 PT PLN (Persero) UPT Palembang employees, taken by random cluster sampling. The data used in this study is primary data collected using a questionnaire. The analysis technique used is multiple linear regression. The results of multiple linear regression testing show a significant influence of Competence, Motivation and Work Discipline on employee performance at PT PLN (Persero) UPT Palembang. Partially shows that competence has a positive and insignificant effect on employee performance. In contrast, Motivation and Work Discipline positively and significantly affect the Performance of PT PLN (Persero) UPT Palembang Employees.
The Effect of Marketing Mix, Perception and Consumers’ Knowledge on NEUROAID Buying Decision at South Sumatera Region Quadrianti, Lilly; Asiati , Diah Isnaini; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1775

Abstract

This research aims to determine the influence of the marketing mix (product, price, place, promotion) and consumer perception and knowledge on purchasing decisions for Neuroaid in the Southern Sumatra region. The type of research is descriptive research with a quantitative approach. This research uses independent variables, namely marketing mix (product, price, place, promotion) and perception and knowledge, and the dependent variable is purchasing decisions. The population is consumers of Neuroaid PT. Mersifarma, southern Sumatra, with a sample of 92 people taken using cluster sampling. The data used is primary data with a questionnaire data collection method. The analysis technique used by researchers is Multiple Linear Regression. The research results prove that simultaneously 1) There is a positive and significant influence of the marketing mix (product, price, place, promotion) and perception and knowledge on purchasing decisions; 2) There is a positive and significant influence of the product on purchasing decisions; 3) There is a positive and significant influence of price on purchasing decisions; 4) There is a positive and significant influence of place on purchasing decisions; 5) There is a positive and significant influence of promotion on purchasing decisions; 6) There is a positive and significant influence of perception on purchasing decisions; 7) There is a positive and significant influence of knowledge on purchasing decisions.
Co-Authors Moelyatie, Trisniarty Adjeng Nurrahmi, Maftuhah Quadrianti, Lilly Syarifah, Ulfi Fathiyyatus