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All Journal ABSYARA: Jurnal Pengabdian Pada Masyarakat Semesta: Jurnal Ilmu Pendidikan dan Pengajaran
Suliastri, Ely
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Education Engineering Environmental Science Library & Information Science Mathematics Other

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Penguatan Daya Saing UMKM Rengginang Desa Tetebatu Melalui Inovasi Branding dan Digital Marketing Syamsiar, Huldiya; Putri, Pina Ania; Ziadatin, Septina; Martiana, Nisa; Suriana, Rinda Oktavia; Juliana, Nila; Jayadi, Sahrul; Mazlin, Eli; Alfian, Ah Agil; Suliastri, Ely; Adriana, Pera; Riyandi, Muhammad
ABSYARA: Jurnal Pengabdian Pada Masayarakat Vol 6 No 1 (2025): ABSYARA: Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/ab.v6i1.30683

Abstract

Rengginang micro, small, and medium enterprises (MSMEs) in Tetebatu Village, Sikur District, East Lombok, have significant potential for development but face challenges in brand management and the utilization of digital technology for marketing. This community service program aimed to strengthen the competitiveness of MSME actors through branding innovation and digital marketing. The activities were conducted in three stages: training on packaging design and brand identity, mentoring in creating digital promotional content, and implementing social media–based marketing strategies. A participatory approach was applied by involving 15 MSME actors from three hamlets: Lingkung Leuk, Lingkung Tengak, and Kembang Sri Leuk. Quantitative results based on pre-test and post-test evaluations showed significant improvements in competencies: the first group increased from 40% to 70%, the second group from 60% to 85%, and the third group from 45% to 80%. On average, branding knowledge improved by 25 percentage points, and social media marketing skills increased proportionally. Furthermore, 80% of participants successfully produced new packaging designs that met modern market standards, and 73% began marketing their products through digital platforms within two weeks after the training. These findings indicate that practice-based collaborative training integrating branding innovation and digital marketing is effective in strengthening MSME capacity to compete in broader markets. In the future, similar programs are recommended to expand to other villages and include business financial management to support sustainability.
Penggunaan Media Interaktif Berbasis PowerPoint dengan Pendekatan Deep Learning Dalam Meningkatkan Minat dan Pemahaman Belajar Zain, Rohainiah; Arostegi, Arya; Suliastri, Ely; Yusrianti, Yusrianti; Elvina, Elvina
SEMESTA: Jurnal Ilmu Pendidikan dan Pengajaran Vol. 4 No. 1 (2026): Maret 2026
Publisher : Alpatih Harapan Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70115/semesta.v4i1.396

Abstract

This study aims to determine the effectiveness of using PowerPoint-based interactive media with a Deep Learning approach in increasing the learning interest and understanding of ninth-grade students in social studies. The use of engaging, dynamic, and responsive digital media is expected to create a more enjoyable learning atmosphere and improve students' deep thinking skills. This study was conducted in the 2025/2026 academic year with ninth-grade students as subjects. The results showed that the use of interactive media was able to significantly increase students' learning interest and strengthen conceptual understanding.
Co-Authors Adriana, Pera Alfian, Ah Agil Arostegi, Arya Elvina Elvina Huldiya Syamsiar Jayadi, Sahrul Juliana, Nila Martiana, Nisa Mazlin, Eli Putri, Pina Ania Riyandi, Muhammad Suriana, Rinda Oktavia Yusrianti, Yusrianti Zain, Rohainiah Ziadatin, Septina