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All Journal Annals of Management and Organization Research Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Pemberdayaan Ekonomi Studi Ekonomi dan Kebijakan Publik
Gumay, Nanda Fathiyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penyuluhan Pembuatan Dodol Kolang-Kaling Di Teluk Betung Selatan Syarif, Arman; Kholifah, Nurul; Gumay, Nanda Fathiyah
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 2 (2024): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i2.4748

Abstract

Purpose: The author conducted this community service research with the aim of increasing the awareness and capability of the residents of Wonosari Village in managing household finances wisely, enabling them to allocate a portion of their income for savings despite challenging economic conditions. Methodology/approach: The Community Service Program conducted by Sekolah Tinggi Ilmu Ekonomi Ragam Tunas Lampung was implemented in two main stages. In the awareness stage, the community was educated on the importance of financial management and saving as a form of future investment. In the maturity stage, they were trained to manage household finances so that a portion of their income could be set aside for long-term savings. Results/findings: The community training program on kolang-kaling dodol production in Teluk Betung Selatan improved participants’ skills in processing local food ingredients into marketable products. It also enhanced financial awareness, encouraging participants to save part of their earnings. The activity fostered collective entrepreneurship and initiated the formation of a community-based microenterprise. Conclusion: The kolang-kaling dodol training improved community knowledge and skills in processing local products. Residents also began applying basic financial literacy, including setting aside income for savings. This activity encouraged the formation of collective micro-enterprises based on local potential. Limitations: This study was limited to one village and focused primarily on short-term behavioral change, without evaluating long-term sustainability or economic impact. Contribution: The program provides a practical model for integrating local food innovation with basic financial education to promote sustainable community-based entrepreneurship.
Financial Management and Marketing Technology as Drivers of MSME Performance Gumay, Nanda Fathiyah; Syarif, Arman
Studi Ekonomi dan Kebijakan Publik Vol. 4 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v4i1.5515

Abstract

Purpose: This study aims to examine the influence of financial management (FM) and marketing technology (MT) on the performance of micro, small, and medium enterprises (MSMEs) in Kotabumi, North Lampung, Indonesia. It specifically investigates whether FM and MT individually and jointly affect MSME performance in a resource-constrained setting. Methodology: A quantitative survey was conducted with 100 MSME owners as respondents. Data were analyzed using SmartPLS 3 and the partial least squares structural equation modeling (PLS-SEM) technique. This approach was selected because it is well suited for relatively small samples and complex causal models. Results: The findings indicate that FM did not have a significant direct effect on MSME performance, reflecting limited formal financial practices and constrained access to financial resources among local MSMEs. In contrast, MT showed a strong positive effect, highlighting its role in expanding market reach, improving competitiveness, and strengthening customer engagement. Furthermore, the combined effect of FM and MT explained 48.7% of performance variance, suggesting that FM supports the sustainability of MT adoption even if its individual effect is weak. Conclusion: Marketing technology significantly enhances MSME performance, while financial management plays a complementary enabling role. The findings suggest prioritizing digital adoption alongside progressive financial capability building in resource-constrained contexts. Limitations: The study was limited to one region with a relatively small sample, and it adopted a cross-sectional design. Other performance-related factors, such as innovation capability or entrepreneurial orientation, were not included. Contribution: This research contributes to the literature on MSME development and the resource-based view (RBV) by showing how marketing technology dominates short-term performance, while financial management plays a supportive role.
A Comparative Study of Women’s Leadership in Family Businesses: Insights from Indonesia and Thailand Gumay, Nanda Fathiyah; Rozanna, Mira
Annals of Management and Organization Research Vol. 7 No. 3 (2026): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i3.3308

Abstract

Purpose: This study compares women’s leadership in family businesses in Indonesia and Thailand, focusing on succession dynamics, board diversity, cultural norms, and institutional support. This study aims to understand how cultural and institutional contexts shape women’s opportunities to assume leadership roles in family enterprises. Research Methodology: A qualitative comparative analysis was conducted using secondary data from Scopus- and SINTA-indexed journals, regional surveys, and institutional reports. The analysis applied a thematic framework informed by role congruity theory, resource-based view, Hofstede’s cultural dimensions, and institutional theory, with data triangulation ensuring credibility. Results: Indonesian family firms are strongly influenced by patriarchal norms, informal succession, and weak institutional support, which limits women’s leadership. In Thailand, succession is more formalized, institutional support is stronger, and women’s visibility in governance is greater. However, in both countries, women’s representation does not always ensure their authority. Conclusions: This study concludes that women’s leadership is shaped less by capability than by governance practices and institutional frameworks. Thailand provides a more enabling context, whereas Indonesia reflects stronger cultural resistance. Limitations: This study is limited by its reliance on secondary data and its focus on only two countries. Contributions: This research enriches management, gender studies, and entrepreneurship by offering Southeast Asian comparative insights and practical implications for policymakers and family-business leaders.
User Experience, Perceived Quality, and Service Quality as Determinants of E-Commerce Loyalty Mediated by Trust Sopyan, Ahmad; Putra, Nanda Pramana; Gumay, Nanda Fathiyah; Suharto , Suharto
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i3.6377

Abstract

Purpose: This study examines the effects of user experience, perceived quality, service quality, and customer engagement on customer loyalty, emphasizing the mediating role of consumer trust in e-commerce. Customer engagement is a direct driver of loyalty and an indirect factor that strengthens trust. Research Methodology: A quantitative approach was used to collect data from 389 e-commerce users via an online survey. Structural Equation Modeling (SEM) was used to analyze the relationships among the variables. Results: User experience, perceived quality, and service quality significantly enhance consumer trust, which positively affects customer loyalty. Customer engagement plays a dual role, directly influencing loyalty and indirectly shaping it through trust, confirming trust as a key mediator. Conclusions: User experience, perceived quality, service quality, and customer engagement significantly affect consumer trust. User experience, perceived quality, and customer engagement significantly influenced customer loyalty, whereas service quality showed no significant direct effect. Limitations: This study is Limited to Indonesian e-commerce and cross-sectional data. This study highlights engagement as a critical mechanism for building trust and sustaining loyalty. Contributions: This study contributes to the literature by demonstrating that user experience, perceived quality, service quality, and customer engagement jointly influence customer loyalty through consumer trust. This indicates that e-commerce platforms should prioritize enhancing experience, quality, and engagement to build and maintain trust and loyalty.
Co-Authors Ahmad Sopyan Nurul Kholifah, Nurul Pramana Putra, Nanda Rozanna, Mira Suharto , Suharto Syarif, Arman