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All Journal Jurnal Pemberdayaan Ekonomi Studi Ekonomi dan Kebijakan Publik
Gumay, Nanda Fathiyah
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Economics, Econometrics & Finance Education Social Sciences

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Penyuluhan Pembuatan Dodol Kolang-Kaling Di Teluk Betung Selatan Syarif, Arman; Kholifah, Nurul; Gumay, Nanda Fathiyah
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 2 (2024): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i2.4748

Abstract

Purpose: The author conducted this community service research with the aim of increasing the awareness and capability of the residents of Wonosari Village in managing household finances wisely, enabling them to allocate a portion of their income for savings despite challenging economic conditions. Methodology/approach: The Community Service Program conducted by Sekolah Tinggi Ilmu Ekonomi Ragam Tunas Lampung was implemented in two main stages. In the awareness stage, the community was educated on the importance of financial management and saving as a form of future investment. In the maturity stage, they were trained to manage household finances so that a portion of their income could be set aside for long-term savings. Results/findings: The community training program on kolang-kaling dodol production in Teluk Betung Selatan improved participants’ skills in processing local food ingredients into marketable products. It also enhanced financial awareness, encouraging participants to save part of their earnings. The activity fostered collective entrepreneurship and initiated the formation of a community-based microenterprise. Conclusion: The kolang-kaling dodol training improved community knowledge and skills in processing local products. Residents also began applying basic financial literacy, including setting aside income for savings. This activity encouraged the formation of collective micro-enterprises based on local potential. Limitations: This study was limited to one village and focused primarily on short-term behavioral change, without evaluating long-term sustainability or economic impact. Contribution: The program provides a practical model for integrating local food innovation with basic financial education to promote sustainable community-based entrepreneurship.
Financial Management and Marketing Technology as Drivers of MSME Performance Gumay, Nanda Fathiyah; Syarif, Arman
Studi Ekonomi dan Kebijakan Publik Vol. 4 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v4i1.5515

Abstract

Purpose: This study aims to examine the influence of financial management (FM) and marketing technology (MT) on the performance of micro, small, and medium enterprises (MSMEs) in Kotabumi, North Lampung, Indonesia. It specifically investigates whether FM and MT individually and jointly affect MSME performance in a resource-constrained setting. Methodology: A quantitative survey was conducted with 100 MSME owners as respondents. Data were analyzed using SmartPLS 3 and the partial least squares structural equation modeling (PLS-SEM) technique. This approach was selected because it is well suited for relatively small samples and complex causal models. Results: The findings indicate that FM did not have a significant direct effect on MSME performance, reflecting limited formal financial practices and constrained access to financial resources among local MSMEs. In contrast, MT showed a strong positive effect, highlighting its role in expanding market reach, improving competitiveness, and strengthening customer engagement. Furthermore, the combined effect of FM and MT explained 48.7% of performance variance, suggesting that FM supports the sustainability of MT adoption even if its individual effect is weak. Conclusion: Marketing technology significantly enhances MSME performance, while financial management plays a complementary enabling role. The findings suggest prioritizing digital adoption alongside progressive financial capability building in resource-constrained contexts. Limitations: The study was limited to one region with a relatively small sample, and it adopted a cross-sectional design. Other performance-related factors, such as innovation capability or entrepreneurial orientation, were not included. Contribution: This research contributes to the literature on MSME development and the resource-based view (RBV) by showing how marketing technology dominates short-term performance, while financial management plays a supportive role.
Co-Authors Nurul Kholifah, Nurul Syarif, Arman