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All Journal MANAJEMEN DEWANTARA Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Amanda Fitriyani
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering

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Peningkatan Marketing Online Inovation untuk Meningkatkan Penjualan pada Usaha Mikro Kecil Menengah (UMKM) Amplang Kuku Macan Karya Eka Ugroseno Damara Prasadhana Handoyo; Yudi Herwanto; Nur Tarbiyah; Musliani Musliani; Amanda Fitriyani
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 3 (2025): Juli : Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i3.2064

Abstract

Small-scale economic activities, such as micro, small, and medium enterprises (MSMEs), play a vital role in a region's economy. MSMEs need to be protected and empowered to prevent unfair competition between businesses, especially those involving large-scale businesses. One example of an MSME with great potential is the amplang (rice crackers) manufacturing business, a typical souvenir from Balikpapan. Amplang has a distinctive taste and is attractive to tourists visiting the city, and has the potential to be further developed in the future. However, during the community service process, several problems were discovered among these MSMEs. One of the main problems is the lack of online product marketing expansion. These MSMEs still rely on traditional marketing methods, which are limited to direct sales or through local markets. However, with technological developments and high internet usage, the use of social media for product promotion can have a significant impact on increasing sales and market reach. To address this issue, market share expansion was carried out by utilizing social media, which has not previously been used by these MSMEs. Social media platforms like Instagram, Facebook, and WhatsApp can be highly effective platforms for introducing amplang products to a wider market, both locally, regionally, and nationally. Furthermore, this community service program also provides business development assistance by providing training to MSMEs in social media management, engaging content creation, and appropriate digital marketing strategies. With this introduction to online marketing and mentoring, it is hoped that amplang MSMEs in Balikpapan can better develop their businesses, expand their market reach, and increase their competitiveness in an increasingly competitive market.
PENGARUH KESEIMBANGAN KEHIDUPAN KERJA DAN KETERLIBATAN KERJA TERHADAP KOMITMEN ORGANISASI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN DIVISI PENJUALAN DI PT SANPRIMA SENTOSA Amanda Fitriyani; Sri Harini; Erni Yuningsih
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20387

Abstract

This study aims to analyze the effect of work-life balance and work engagement on organizational commitment through job satisfaction as an intervening variable at PT Sanprima Sentosa. This quantitative study uses a descriptive and verificative research design with path analysis. Data collection was conducted through field research and literature review. The sample size used in this study was 140 employees from the sales division. The results of the study indicate that work-life balance has a direct, positive, and significant effect on job satisfaction. Work engagement has a direct, positive, and significant effect on job satisfaction. Work-life balance has a direct, positive, and significant effect on organizational commitment. Job involvement has a direct, positive, and significant effect on organizational commitment. Work-life balance has an indirect effect on organizational commitment through job satisfaction. Job involvement has an indirect effect on organizational commitment through job satisfaction.
Co-Authors Erni Yuningsih Musliani Musliani Nur Tarbiyah Sri Harini Ugroseno Damara Prasadhana Handoyo Yudi Herwanto