Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Medali Jurnal : Media Dental Intelektual B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah
Kumala, Lukita Intan
Unknown Affiliation
Dentistry Health Professions Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Correlation Between The Quality Of Mobile Dental Services And Brand Image Of Dental And Oral Hospital Jenderal Soedirman University Prakosa, Aditya Priagung; Kumala, Lukita Intan; Mudrikah, Tania Salsa Belani; Yuristrianti, Nurrekta
Jurnal Medali Vol 7, No 2 (2025): Media Dental Intelektual August 2025
Publisher : Faculty of Dentistry, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/medali.7.2.152-161

Abstract

A decline in patient visits, reduced satisfaction with hospital services, and the limited use of services by the UNSOED academic community highlight ongoing challenges in shaping the public image of RSGMP UNSOED. In response to these issues, the hospital introduced a mobile dental unit, an innovative outreach initiative that functions both as an extension of its services and as a representation of its commitment beyond the hospital walls. At the heart of building a positive image lies the quality of service delivered, which ultimately shapes how the hospital is perceived by the public. This study aimed to examine the correlation between the quality of mobile dental services and the brand image of RSGMP UNSOED. To achieve this objective, a quantitative study with a cross-sectional design and a total sampling technique was conducted involving 53 respondents who received services from the mobile dental unit between July and August 2024. Service quality was measured using the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Meanwhile, brand image was assessed through indicators of brand strength, brand favorability, and brand uniqueness. Data were collected through validated questionnaires and analyzed using chi-square tests, Fisher’s exact test, and multinomial regression. The analysis showed that all service quality dimensions had significant correlations with brand image, with p-values for tangibles (0,004), reliability (0,000), assurance (0,002), responsiveness (0,002), and empathy (0,000). Among these, empathy emerged as the most influential factor. In conclusion, there is a significant correlation between the quality of mobile dental services and the brand image of RSGMP UNSOED. Improving the quality of this service can play an essential role in strengthening the hospital’s public image.
THE RELATIONSHIP BETWEEN THE MARKETING MIX OF MOBILE DENTAL SERVICES AND THE INTEREST IN REPEAT VISITS BY PATIENTS AT THE DENTAL HOSPITAL OF JENDERAL SOEDIRMAN UNIVERSITY Mudrikah, Tania Salsa Belani; Prakosa, Aditya Priagung; Kumala, Lukita Intan; Cahyani, Inneke; Widyaningsih, Pratiwi Nur
B-Dent: Jurnal Kedokteran Gigi Universitas Baiturrahmah Vol. 12 No. 2 (2025): Vol 12 No 2 (December 2025)
Publisher : Universitas Baiturrahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33854/jbd.v12i2.1867

Abstract

Introduction: Educational Dental Hospital of Jenderal Soedirman Purwokerto has been facing problems regarding patient visit numbers in recent years. Evaluation of the marketing using mobile dental services is necessary to determine how effective the service is. One of the strategic efforts made is to use the marketing mix concept, which consists of 7 components: product, price, place, promotion, people, process, and physical evidence. Aim: This study aims to understand the correlation between the marketing mix of mobile dental services and patient revisit interest at the Educational Dental Hospital of Jenderal Soedirman University. Method: The research used an observational analytical design with a cross-sectional approach. The sample taken for this study consists of 52 individuals using a total sampling technique. This research instrument uses a questionnaire on the marketing mix of dental mobile car, and a questionnaire on interest in repeat visits, distributed to respondents. Data were analyzed using Univariate and Bivariate analysis with Fisher’s Exact Test. Results: The results of this study indicate that there is a significant relationship between the marketing mix factors of product (p=0.016) and promotion (p=0.010). However, there is no significant relationship between the marketing mix factors of price (p=0.245), place (p=0.221), people (p=0.110), process (p=0.129), and physical evidence (p=0.481) with patient revisit interest at the Educational Dental Hospital of Jenderal Soedirman University. Conclusion: This research recommends that RSGMP Unsoed improve and optimize the factors of price, place, people, process, and physical evidence in order to increase the interest of patients to visit again.
Co-Authors Cahyani, Inneke Mudrikah, Tania Salsa Belani Prakosa, Aditya Priagung Widyaningsih, Pratiwi Nur Yuristrianti, Nurrekta