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All Journal Medali Jurnal : Media Dental Intelektual Journal of Dental and Biosciences
Mudrikah, Tania Salsa Belani
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Dentistry Health Professions Medicine & Pharmacology Public Health

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The Correlation Between The Quality Of Mobile Dental Services And Brand Image Of Dental And Oral Hospital Jenderal Soedirman University Prakosa, Aditya Priagung; Kumala, Lukita Intan; Mudrikah, Tania Salsa Belani; Yuristrianti, Nurrekta
Jurnal Medali Vol 7, No 2 (2025): Media Dental Intelektual August 2025
Publisher : Faculty of Dentistry, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/medali.7.2.152-161

Abstract

A decline in patient visits, reduced satisfaction with hospital services, and the limited use of services by the UNSOED academic community highlight ongoing challenges in shaping the public image of RSGMP UNSOED. In response to these issues, the hospital introduced a mobile dental unit, an innovative outreach initiative that functions both as an extension of its services and as a representation of its commitment beyond the hospital walls. At the heart of building a positive image lies the quality of service delivered, which ultimately shapes how the hospital is perceived by the public. This study aimed to examine the correlation between the quality of mobile dental services and the brand image of RSGMP UNSOED. To achieve this objective, a quantitative study with a cross-sectional design and a total sampling technique was conducted involving 53 respondents who received services from the mobile dental unit between July and August 2024. Service quality was measured using the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Meanwhile, brand image was assessed through indicators of brand strength, brand favorability, and brand uniqueness. Data were collected through validated questionnaires and analyzed using chi-square tests, Fisher’s exact test, and multinomial regression. The analysis showed that all service quality dimensions had significant correlations with brand image, with p-values for tangibles (0,004), reliability (0,000), assurance (0,002), responsiveness (0,002), and empathy (0,000). Among these, empathy emerged as the most influential factor. In conclusion, there is a significant correlation between the quality of mobile dental services and the brand image of RSGMP UNSOED. Improving the quality of this service can play an essential role in strengthening the hospital’s public image.
Perawatan Kesehatan Mulut Terpadu Lansia: Pelajaran Dari Chiang Mai Dewi, Hasna Rahmitha; Mudrikah, Tania Salsa Belani; Prastiwi, Yerima Dian; Nasror, Muhammad Azfar Hilman; Nasution, Rizky Aulia Marsha; Raya, Muhammad Filsaf; Ardila, Angeli Nur; Ramadhanti, Faiza Widya; Sari, Dwi Nur Indah; Handayani, Fani Tuti
Journal of Dental and Biosciences Vol 2 No 02 (2025): Journal of Dental and Biosciences
Publisher : Jurusan Kedokteran Gigi Fakultas Kedoketaran Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jdentbios.2025.2.02.11098

Abstract

Latar belakang: Populasi lansia mengalami peningkatan signifikan di seluruh dunia, namun pelayanan kesehatan yang terintegrasi untuk kelompok ini masih terbatas. Proses penuaan menyebabkan perubahan degeneratif multisistem yang mempengaruhi kesehatan umum dan kesehatan mulut secara bidirektional, sehingga memerlukan pendekatan perawatan yang holistik dan interprofesional. Chiang Mai University, Thailand, telah mengembangkan model pelayanan kesehatan mulut terpadu melalui Geriatric Medical Center (GMC) dan Senior Wellness Center (SWC) yang dapat menjadi rujukan pengembangan pelayanan kesehatan geriatri di Indonesia. Tujuan dari penelitian ini untuk menganalisis model pelayanan kesehatan mulut terpadu untuk lansia di GMC dan SWC sebagai pembelajaran pengembangan pelayanan geriatri di Indonesia. Metode: Penelitian kualitatif deskriptif ini dilakukan melalui wawancara mendalam dengan tenaga kesehatan, observasi terstruktur, dan dokumentasi fasilitas di Geriatric Medical Center (GMC) dan Senior Wellness Center (SWC). Hasil: GMC dan SWC menerapkan perawatan holistik-komprehensif dengan spesialisasi geriatri. GMC memiliki klinik gigi dengan dua ruang pemeriksaan, termasuk dental unit untuk lansia pengguna kursi roda. SWC berfungsi sebagai pusat pelayanan primer dengan sistem rujukan terintegrasi ke spesialis geriatri. Kedua fasilitas mengimplementasikan pendekatan multidisiplin melalui kolaborasi dokter gigi, dokter geriatri, perawat, dan tenaga kesehatan lainnya. Simpulan: Chiang Mai University menunjukkan pentingnya fasilitas kesehatan khusus geriatri dengan pendekatan multidisiplin dan infrastruktur ramah lansia. Model ini dapat diadaptasi untuk meningkatkan pelayanan kesehatan lansia di Indonesia menghadapi transisi demografis menuju aging society.
Co-Authors Ardila, Angeli Nur Dewi, Hasna Rahmitha Dwi Nur Indah Sari Fani Tuti Handayani, Fani Tuti Kumala, Lukita Intan Nasror, Muhammad Azfar Hilman Nasution, Rizky Aulia Marsha Prakosa, Aditya Priagung Prastiwi, Yerima Dian Ramadhanti, Faiza Widya Raya, Muhammad Filsaf Yuristrianti, Nurrekta