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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Farmers: Journal of Community Services
Fortuna, Friyona Dewi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pemahaman Masyarakat Terhadap Konservasi Ikan Dewa di Desa Darma, Kabupaten Kuningan Fortuna, Friyona Dewi; Gumilar, Iwang; Sahidin, Asep; Arief, Mochamad Candra Wirawan
Farmers: Journal of Community Services Vol 6, No 2 (2025): Farmers: Journal of Community Services
Publisher : Unpad Press

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Abstract

Kearifan lokal merupakan faktor penting dalam menjaga keberlangsungan ekosistem. Masyarakat memiliki peran utama dalam upaya konservasi berbasis nilai-nilai kearifan lokal yang meliputi pengetahuan dan kepercayaan lokal yang diturunkan turun-temurun secara lisan. Pengetahuan dan kepercayaan lokal masyarakat berpotensi luput dari masyarakat seiring berjalannya waktu karena semakin berkembangnya zaman masyarakat mulai menghiraukan hal-hal yang berbau mistis. Maka studi ini dilakukan untuk mengetahui pengaruh pendidikan dan usia terhadap pengetahuan dan kepercayaan lokal masyarakat terhadap ikan dewa. Hasil studi menunjukan tingkat pendidikan dan usia masyarakat tidak berpengaruh secara signifikan terhadap pengetahuan masyarakat. Namun tingkat kepercayaan masyarakat pada tingkat pendidikan sarjana menunjukan persentase terendah (75%) sedangkan berdasarkan kelompok usia seluruhnya memiliki persentase yang sama (100%). Berdasarkan hasil studi, perlu dilakukan penyuluhan khususnya mengenai pemahaman masyarakat terkait ikan dewa dan habitatnya untuk mengiringi kepercayaan terhadap mitos yang melekat pada masyarakat.
Analisis Pemasaran dan Nilai Tambah Abon Ikan Cakalang: Studi Kasus di UMKM Wadimah Junianto, Junianto; Nihe, Fadhlu Razaaq; Savitri, Viola Adriany; Fortuna, Friyona Dewi
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.4216

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has received special attention from various parties.  One of the MSMEs that is developing rapidly in West Java is the Wadimah MSME, which is engaged in processing skipjack tuna floss. This research aims to analyze the marketing management carried out by Abon Wadimah MSMEs and the added value obtained from processing skipjack tuna into shredded fish. Marketing management analysis includes market segmentation, product pricing, promotion-distribution, and competitors. The method used is a descriptive method and added value analysis using the hayami method. Based on research results, it shows that Wadimah MSMEs in marketing skipjack tuna floss, the market segmentation is children to adults. Product pricing is determined using a combined method of cost plus pricing and loss leader pricing. Promotion is carried out through social media, namely WhatsApp, Instagram and Google Business. The competition that occurs in the marketing of Wadimah UMKM shredded skipjack is perfect competition.  The added value from the processing of skipjack tuna into shredded fish carried out by Wadimah MSMEs is at a high value added ratio, namely 58.1%.
Co-Authors Arief, Mochamad Candra Wirawan Asep Sahidin Iwang Gumilar JUNIANTO JUNIANTO Nihe, Fadhlu Razaaq Savitri, Viola Adriany