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All Journal Aptisi Transactions on Technopreneurship (ATT) Bahasa Indonesia Prima International Journal of Community Service Asmara Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran PAEDAGOGIE
Komara, Nandang
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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PENINGKATAN KESADARAN DAN IMPLEMENTASI GREEN MARKETING BAGI UMKM DALAM MENDUKUNG PEMBANGUNAN BERKELANJUTAN DI KOTA CIREBON Pranata, Sudadi; Komara, Nandang
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/f1ntkf73

Abstract

This community service program aims to increase awareness and implementation of green marketing for MSMEs in Cirebon City in supporting sustainable development. Training and mentoring are conducted to provide an understanding of the concept of green marketing and its implementation strategies in business. The results of the activity show that participants experienced increased insight into the benefits of green marketing, both in terms of the environment and business competitiveness. Several MSMEs have begun to implement green marketing strategies by using environmentally friendly raw materials, biodegradable packaging, and sustainability-based communication. The main challenges faced include higher production costs, limited access to green raw materials, and low consumer awareness. Continuous mentoring and support from the government and academics are needed so that the implementation of green marketing can be more effective. Digital marketing is one of the strategies proposed to expand the market for green products more efficiently. This program has a positive impact on building a sustainable business ecosystem for MSMEs in Cirebon City. Further evaluation is still needed to measure the long-term impact of the implementation of this green marketing strategy.
The Influence of Brand Image On Decisions To Purchase Muslim Cash Products (Case Study in Rabbani) Komara, Nandang; Narimawati, Umi; Syafei, M. Yani
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2953

Abstract

This study aims to examine the effect of brand image on consumer purchasing decisions. Brand image is a key element in marketing strategy that can influence consumer preferences and purchasing behavior. In the context of an increasingly competitive market, understanding how brand image affects purchasing decisions is very important for companies. This research uses a quantitative approach with a survey method to collect data from respondents who are involved in purchasing products or services from certain brands. The results of this study reveal that brand image has a significant influence on consumer purchasing decisions. Respondents tend to be more inclined to choose brands with a positive image, which provides a sense of trust and expected quality. In addition, brand image is also proven to influence customer loyalty, which in turn can have a positive impact on the company's long-term revenue.
The Influence of the Constructivist Learning Approach on Students' Poetry Writing Ability in the Indonesian Language Subject for Grade X State Senior High School 11 Garut Nurani, Leni; -, Hidayat; Komara, Endang; Komara, Nandang; -, Helmawati
Jurnal Bahasa Indonesia Prima (BIP) Vol. 7 No. 2 (2025): Bahasa Indonesia Prima (BIP)
Publisher : Bahasa Indonesia Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/bip.v7i2.7121

Abstract

This study aims to determine the effect of a constructivist learning approach on students' poetry writing skills. The constructivist approach emphasizes that knowledge is actively constructed by students through direct experience and social interaction. The theory underlying this research is the constructivist theory of Jean Piaget and Lev Vygotsky , who highlighted the importance of the processes of assimilation, accommodation, scaffolding , and the zone of of proximal development (ZPD) in building understanding and skills. The method used is a quantitative method with a quasi-informative approach. experiment, using a pretest-posttest design one group design . Data were collected through poetry writing tests before and after the implementation of the constructivist approach. The results showed a significant increase in students' poetry writing skills, with an average score increasing from 49.35 in the pretest to 73.95 in the posttest . In addition, students' writing motivation also increased, as seen from their enthusiasm, active participation, and courage in expressing ideas through poetry. Based on the results of the study, the constructivist learning approach has a positive influence on students' poetry writing skills. This approach not only improves the technical aspects of writing, but also encourages students to think critically, creatively, and reflectively. Therefore, the constructivist approach is recommended as an effective learning strategy in developing writing skills in schools.
Evaluasi Kritis Sistem Pendidikan Nasional: Perspektif Filosofis dan Sosiologis Sadiyah, Sadiyah; Nurmaulidah, Deasy; Komara, Endang; Komara, Nandang; Helmawati, Helmawati
Paedagogie Vol 20 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/paedagogie.v20i2.14139

Abstract

Penelitian ini bertujuan untuk mempelajari praktik pendidikan di SMPN 1 Purwakarta menggunakan pendekatan fenomenologis, dengan fokus pada penerapan pedagogi kritis. Penelitian ini didasarkan pada dominasi metode pengajaran konvensional yang non-dialogis dan rendahnya kesadaran sosial dan kritis siswa. Metode kualitatif digunakan untuk mengeksplorasi pengalaman hidup guru dan siswa melalui wawancara, observasi, dan dokumentasi. Temuan penelitian mengungkapkan berbagai tantangan dalam penerapan pendidikan kritis, seperti keterbatasan akses teknologi, kurangnya pelatihan profesional bagi guru, dan budaya sekolah yang otoriter. Namun, penelitian ini juga mengidentifikasi inisiatif-inisiatif yang menjanjikan dari guru-guru muda yang mulai mengadopsi strategi pengajaran reflektif dan partisipatif. Analisis menunjukkan adanya kesenjangan yang signifikan antara kebijakan pendidikan nasional dan praktik di tingkat kelas. Penelitian ini berkontribusi pada pengembangan model pendidikan yang lebih kontekstual dan transformatif. Rekomendasi yang diberikan meliputi penguatan kapasitas guru dan penyusunan kebijakan berdasarkan kebutuhan nyata sekolah. Secara keseluruhan, penelitian ini menyoroti pentingnya evaluasi pendidikan yang dihapus pada pengalaman autentik para peserta didik yang terlibat dalam proses pembelajaran. Kata kunci: pedagogi kritis, fenomenologi, guru, siswa, SMPN 1 Purwakarta, evaluasi pendidikan.
Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs Wahdiniwaty, Rahma; Pranata, Sudadi; Komara, Nandang
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.469

Abstract

In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools, resulting in declining performance and market reach. This study aims to analyze how entrepreneurial technology resilience mediates the relationship between entrepreneurial marketing and business performance in Batik MSMEs. A quantitative approach was used by distributing structured questionnaires to 383 Batik MSME owners in Indonesia. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity and test hypotheses among three constructs, entrepreneurial marketing, entrepreneurial technology resilience, and business performance. Findings reveal that entrepreneurial marketing significantly influences both entrepreneurial technology resilience and business performance. Furthermore, entrepreneurial technology resilience also positively affects business performance and partially mediates the relationship between entrepreneurial marketing and business performance, explaining 80.2% of the variance in the model. The results confirm that technological resilience is a crucial mechanism that strengthens the effectiveness of entrepreneurial marketing strategies. Strengthening digital capabilities and adaptive innovation allows Batik MSMEs to enhance operational efficiency, market expansion, and overall performance. Therefore, improving technological resilience should be prioritized as a strategic policy for sustaining the Batik industry’s competitiveness.
Strengthening Human Resources of Msmes And Cooperatives Through Counseling and Joint Dialogue In Cianjur Regency Pranata, Sudadi; Susilawati, Erna; Amroni, Amroni; Febriansyah, Angky; Komara, Nandang; Musrifah, Ai; Yani Syafeí, M; Wahdiniwaty, Rahma
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.942

Abstract

Strengthening human resources (HR) in the MSME and cooperative sectors is an important aspect of enhancing local economic competitiveness, including in Cianjur Regency. MSMEs and cooperatives as main drivers of the people's economy often face various obstacles such as weak managerial capabilities, limited financial literacy understanding, and restricted use of digital technology in running their businesses. These problems cause productivity and business sustainability to be less than optimal. To address these issues, a Community Service activity titled “Strengthening MSME and Cooperative HR through Counseling and Joint Dialogue in Cianjur Regency” was carried out by lecturers and students from several universities in Indonesia. The activities were conducted through counseling methods, group discussions, and interactive dialogues involving MSME actors, cooperative administrators, regional officials, and relevant stakeholders. The materials delivered included business management, financial literacy, digital marketing strategies, and strengthening partnership networks between business actors and supporting institutions. This Community Service activity was enthusiastically attended by participants who gained new understanding in managing businesses professionally, innovatively, and adaptively to digital development. This program is expected to increase the capacity of MSME and cooperative HR, strengthen collaboration among economic actors, and encourage the creation of economic independence and community welfare in Cianjur Regency sustainably.
Co-Authors -, Helmawati Amroni, Amroni Endang Komara Febriansyah, Angky Helmawati Helmawati Hidayat musrifah, ai Nurani, Leni Nurmaulidah, Deasy Pranata, Sudadi Rahma Wahdiniwaty Sadiyah, Sadiyah Susilawati, Erna Syafei, M. Yani Umi Narimawati Yani Syafeí, M