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All Journal Journal of Tourism Economics and Policy Journal of Language, Communication, and Tourism Indonesian Tourism Journal
Yosi Septa Mutiarni
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategic Elevation of an Emerging Destination through a SWOT-Based Marketing Approach at Taman Jati Larangan Bandiyah, Uswatun Nurul; Yosi Septa Mutiarni; Besti Ismi Riyanisma; Aisha Astriecia; Risky Setiawan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6112

Abstract

Taman Jati Larangan is a developing tourist destination with high cultural and historical potential. This study aims to formulate a strategic marketing plan through SWOT analysis, supported by the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Employing a qualitative approach, data were collected via interviews, field observations, and document analysis. Key findings include strong internal assets such as community-led management, local wisdom-based attractions, and creative tourism innovation. Meanwhile, external opportunities such as mapped tourism routes and third-party investment potential present avenues for growth. The SWOT results place the site in the S-O (Strengths-Opportunities) quadrant, suggesting a Maxi-Maxi strategy. Recommended actions include developing agro-tourism based on green initiatives (e.g., catfish, farming), enhancing digital marketing, and creating integrated tourism packages. These findings provide both a strategic model and practical implications for stakeholder-driven rural tourism planning.
Narrative Communication of Urban Village Tourism in Yogyakarta for Governing Community Resilience Mutiarni, Yosi Septa; Pinasthika, Zhafira
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.155

Abstract

Tourism in urban village communities of Yogyakarta serves as both a livelihood strategy and a resilience mechanism for populations living in ecologically vulnerable areas such as the flood-prone Kali Code riverbank. Despite exposure to hazards including seasonal flooding, landslides, water pollution, and urbanization pressures, residents have transformed their settlement into a vibrant community-based tourism (CBT) destination rooted in cultural heritage, environmental stewardship, and social solidarity. This study aims to explore how the Kali Code community constructs tourism narratives and employs communication strategies to strengthen resilience, combat the stigma of slum living, and preserve local identity. Using a qualitative narrative methodology, data were gathered through direct observation, document review, and prior studies, analyzed to uncover themes linking tourism, identity, and resilience. Findings reveal that CBT in Kali Code is deeply participatory and bottom-up, integrating storytelling, heritage preservation, and environmental management such as waste sorting, greening projects, and hazard mitigation drills into its tourism activities. Communication operates as a strategic tool, with interpersonal dialogue, community events, and social media used to disseminate information, mobilize action, and engage visitors in the community’s transformation story. In contrast to more visually oriented, externally managed models like Jodipan’s Rainbow Village, Kali Code’s approach embeds promotion within local narratives of survival, pride, and collective agency. The study concludes that CBT, when grounded in participatory communication and local values, can simultaneously generate economic benefits, reinforce socio-cultural identity, and enhance adaptive capacity, offering a replicable model for urban communities facing environmental and social challenges.
Place-Making Approach in Transforming Community Gardens into Tourist Attractions in Guwosari, Bantul, Yogyakarta MUTIARNI, Yosi Septa; BANDIYAH, Uswatun Nurul; RIYANISMA, Besti Ismi; SETIAWAN, Risky
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1525

Abstract

Urban farming in community gardens has been increasingly recognized as spaces that support various activities, from environmental sustainability, community resilience, to food security. Now, these spaces have gotten more attention due to their potential as tourist destinations, providing chances for cultural, educational, and experiential tourism activities. This study examines the potential of the community garden in Guwosari, especially Iroyudan, Bantul, as a tourist attraction using the role of space in sustainable tourism, place-making, and tourism geography. The possibility of a community garden as a tourist attraction is assessed using a qualitative approach to highlight the role of placemaking and particularly explores the key factors for integrating agritourism within urban tourism frameworks. Findings indicate that Iroyudan Community Garden offers rich experiential tourism opportunities, including educational farm tours, farm-to-table experiences, direct agricultural workshops, and cultural heritage integration. However, challenges such as infrastructure limitations, community readiness, and policy support must be addressed to ensure sustainable development.
Co-Authors Astriecia, Aisha Bandiyah, Uswatun Nurul Besti Ismi Riyanisma Pinasthika, Zhafira Risky Setiawan Risky Setiawan Riyanisma, Besti Ismi