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All Journal Jurnal Administrasi Bisnis (JABis) Dharma: Jurnal Pengabdian Masyarakat
Nur Utomo, Hastho Joko
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Economics, Econometrics & Finance Social Sciences Other

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OPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY Nur Utomo, Hastho Joko; Pujiastuti, Eny Endah; Perwira, Rifki Indra; Rustamadji, Heru C.
Dharma: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v2i1.4770

Abstract

Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.
PENGARUH ELECTRONIC WORD OF MOUTH DAN TOURIST MOTIVATION TERHADAP SATISFACTION SERTA REVISIT INTENTION Aitarra, Galang; Pujiastuti, Eny Endah; Nur Utomo, Hastho Joko
Jurnal Ilmu Administrasi dan Bisnis Vol 18 No 1 (2020): Jurnal Administrasi Bisnis: JABis
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v18i1.10452

Abstract

Revisit intention in tourism marketing is the hope of destination managers for the sustainability of their destinations. Revisit intention of tourist areas is influenced by many factors. The problems and objectives of this study are the effect of electronic word of mouth and tourist motivation on satisfaction and revisit intention. The research location is on the beach of Krakal Gunung Kidul, Yogyakarta. Tourists who have visited  the  destination  for  the  first  time  become  the  research  samples.  The  data  collected  from  120 respondents  with questionnaires, dan  analyzed by  SEM AMOS. The conclusion  of this study  shows  that electronic word of mouth and also tourist motivation have a significant effect on satisfaction, electronic word of mouth has a significant effect on revisit intention, either on tourist motivation too, also there was a  significant  effect  from  satisfaction  on  revisit  intention.  The  limitation  of  this  study  which  the  sample criteria is to general, it is need more specific, such as by age, then the bias will be more minimize. Further research hoped that it can examine other variables like attractiveness, facilities and tourist experience.
Co-Authors Aitarra, Galang Eny Endah Pujiastuti Rifki Indra Perwira Rustamadji, Heru C.