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All Journal Dharma: Jurnal Pengabdian Masyarakat
Rustamadji, Heru C.
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Social Sciences

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OPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY Nur Utomo, Hastho Joko; Pujiastuti, Eny Endah; Perwira, Rifki Indra; Rustamadji, Heru C.
Dharma: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v2i1.4770

Abstract

Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.
Co-Authors Eny Endah Pujiastuti Nur Utomo, Hastho Joko Rifki Indra Perwira