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All Journal Dharma: Jurnal Pengabdian Masyarakat ADM : Jurnal Abdi Dosen dan Mahasiswa Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Leo Agung Saputra
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMALISASI PENDAMPINGAN STRATEGI DIGITAL MARKETING DAN PENINGKATAN DAYA SAING UMKM JAMUR TIRAM Lamidi; Marjam Desma Rahadhini; Sisca Dian Rahmawati; Leo Agung Saputra
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v6i1.13883

Abstract

Oyster mushrooms is food product that is widely favored by the public. Oyster mushrooms are highly nutritious and provide health benefits. Lack of knowledge on how to develop oyster mushrooms business is an obstacle for MSMEs. The problem faced by partners is not implementing digital marketing to increase oyster mushrooms sales from home industries in Gurung, Dukuh, Banyudono, Boyolali. This service aims to provide on going support to business actors so that they can utilize digital marketing effectively to expand the market, optimizing profits and remain competitive professionally in facing the challenges of the digital era. Digital marketing strategy is a way to increase sales, especially of highquality products because potential buyers access product information more through digital marketing. This service is delivered using a system of socialization, training and mentoring. The first activity carried out socialization and increasing understanding to owners and managers about the value of digital marketing strategy. Second, training in using technology in the form of taking photo and video. Third, mentoring use of social media, choosing the right social media and mentoring in making product photo using digital application and preparing ideas for routine content on optimizing digital marketing. Based on the results of the service, MSMEs interest in digital marketing has increased because it can increase profits and increase public appeal. It is hoped that with a digital marketing strategy. The success of MSMEs can be attributed to the influence of digital markets.
Pelatihan Ekonomi Kreatif Tentang Budidaya Ikan Lele Dalam Ember Pemasarannya Pada Dusun Rimba Candi Risdianto; Nursella Ramadani; Nina Atwinda Lestari; Haja Putriani; Dwi Rahayu Putri; Leo Agung Saputra; Diahvi Julia; Suci Indah Lestari
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 2 No. 1 (2024): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v2i1.551

Abstract

Tujuan dari kegiatan ini adalah untuk memberikan pelatihan budidaya ikan lele serta pemasarannya pada masyarakat dusun rimba candi. Dalam penelitian ini menggunakan penelitian kualtitatif yang pada awal mulanya peneliti akan menggunakan survei sebagai pengumpulan data. Metode penelitian kualtitatif di laksakan sebagai memperoleh gambaran secara umum dan kongkrit, Penelitian melakukan pengumpulan data melalui metode survey yang di lakukan agar dapat di optimalkan pada instrumen penelitian, metode ini alah alat yang digunakan untuk memperoleh informasi penelitian dengan memonitoring pelatihan budidaya ikan lele dalam ember. Yang nantinya akan menggunakan survei guna menganalisa seberapa penting tata cara budidaya ikan lele dan strategi pemasarannya dalam meningkatkan minat konsumen untuk membeli sebuah produk. Hasil dari pelatihan ini menunjukan bahwa ikan lele sebagai sumber pendapatan belum sepenuhnya di kelola secara profesional oleh masyarakat yang melakukan budidaya ikan lele.
Pengaruh Live Streaming dan E-Wom terhadap Purchase Intention Produk Skintific Melalui Tiktok Shop dengan Consumers Attitude sebagai Variabel Mediasi: Survey pada Mahasiswa Kota Solo Yugo Nabila Putri; Nabila Putri Amaria; Diyah Ayu Wulandari; Leo Agung Saputra; David Trita Perdana; Nadiya Fikriyatuz Zakiyah
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4054

Abstract

The development of digital technology has changed consumer behavior in making purchasing decisions, including the increasing use of social media as a means of online shopping. This study aims to analyze the effect of live streaming and E-Wom on purchase intention of Skintific products through TikTok Shop with consumers attitude as a mediating variable. The population in this study were students in Solo City. The sample used and tested was 100 respondents, using the simple random sampling method to determine relevant respondents and tested using SPSS software. The data collection method in this study used a questionnaire and the data analysis techniques used were descriptive statistical analysis, multiple linear regression analysis, t test, f test, sobel test, and coefficient of determination test. The results of this study indicate that live streaming and consumers attitude have a positive and significant effect on purchase intention, while E-Wom has no significant effect on purchase intention in purchasing Skintific products through the TikTok Shop application..
Co-Authors David Trita Perdana Diahvi Julia Diyah Ayu Wulandari Dwi Rahayu Putri Haja Putriani Lamidi, Lamidi Marjam Desma Rahadhini Nabila Putri Amaria Nadiya Fikriyatuz Zakiyah Nina Atwinda Lestari Nursella Ramadani Risdianto Sisca Dian Rahmawati Suci Indah Lestari Yugo Nabila Putri