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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Eduvest - Journal of Universal Studies
Mardiani, Dewi
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Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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A QUALITATIVE STUDY OF OBSTACLES TO THE IMPLEMENTATION OF THE 4P MARKETING STRATEGY AT SUGI COFFEE HOUSE IN PALU CITY Palawa, Muh. Riswandi; Ibrahim, Andi Indriani; Asri, Nilam Cahya; Padondan, Anita Clara; Mardiani, Dewi
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5842

Abstract

Objective: This study aims to identify the obstacles faced by Sugi Coffee House in implementing the 4P marketing strategy, focusing on product, price, place, and promotion. It provides insights into how these factors affect the café’s market reach and overall performance. Design/Methods/Approach: Using a qualitative approach with descriptive analysis, data were collected through in-depth interviews with managers and direct observation. The study examines the real-world challenges faced by the café in a competitive environment in Palu City, Indonesia. Findings: The research identifies key obstacles in each of the 4P areas: in product, there are challenges with raw material storage due to limited cooling facilities; in price, an initial high price was adjusted to make it more affordable for a broader market; in place, limited parking space affects customer comfort; and in promotion, fierce competition from neighboring cafés is a significant barrier to attracting customers’ attention. Originality/Value: This study contributes to the literature on marketing strategies in the context of small and medium-sized enterprises (SMEs), especially in the food and beverage sector in Indonesia. It emphasizes the practical constraints faced by SMEs and offers insights into how the 4P strategy can be adapted to better address these challenges. Practical/Policy Implication: The study suggests that café owners should enhance storage facilities, improve parking arrangements, and explore more diverse promotional strategies, including paid ads. Additionally, policymakers could assist SMEs by providing support in marketing and operational improvements to ensure the sustainability of local businesses.
Proposed Draft of Key Risk Indicators in the Implementation of ERM in Press Companies in Indonesia (Case Study on PT PPI) Mardiani, Dewi; Hermawan, Ancella Anitawati
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51116

Abstract

This research aims to develop a framework and matrix for Key Risk Indicators (KRI) to address significant risks, thereby supporting the implementation of Enterprise Risk Management (ERM) within press organizations. Employing a qualitative methodology, the study adopts a case study approach focusing on the primary business process of PT PPI, specifically its news production activities. The investigation is motivated by challenges confronting the press industry amidst rapid digital technological advancements, which have reshaped public consumption patterns of mass media. PT PPI, a newly established press company leveraging cutting-edge technology, currently lacks adequate tools for risk monitoring. To address this gap, the study applies a Risk Control Self-Assessment (RCSA) framework to identify and analyze the risks faced by the organization. Among the 82 risks identified, 26 were deemed critical, with 10 exhibiting a substantial impact on the company. These risks were categorized into four main groups: operational, legal, reputational, and technological risks. The study culminated in the design of 24 Key Risk Indicators, providing a structured and systematic approach to enhancing risk management practices.
Co-Authors Ancella Anitawati Hermawan, Ancella Anitawati Andi Indriani Ibrahim Asri, Nilam Cahya Padondan, Anita Clara Palawa, Muh. Riswandi