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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal of Humanities, Community Service, and Empowerment
Palawa, Muh. Riswandi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Other

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A QUALITATIVE STUDY OF OBSTACLES TO THE IMPLEMENTATION OF THE 4P MARKETING STRATEGY AT SUGI COFFEE HOUSE IN PALU CITY Palawa, Muh. Riswandi; Ibrahim, Andi Indriani; Asri, Nilam Cahya; Padondan, Anita Clara; Mardiani, Dewi
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5842

Abstract

Objective: This study aims to identify the obstacles faced by Sugi Coffee House in implementing the 4P marketing strategy, focusing on product, price, place, and promotion. It provides insights into how these factors affect the café’s market reach and overall performance. Design/Methods/Approach: Using a qualitative approach with descriptive analysis, data were collected through in-depth interviews with managers and direct observation. The study examines the real-world challenges faced by the café in a competitive environment in Palu City, Indonesia. Findings: The research identifies key obstacles in each of the 4P areas: in product, there are challenges with raw material storage due to limited cooling facilities; in price, an initial high price was adjusted to make it more affordable for a broader market; in place, limited parking space affects customer comfort; and in promotion, fierce competition from neighboring cafés is a significant barrier to attracting customers’ attention. Originality/Value: This study contributes to the literature on marketing strategies in the context of small and medium-sized enterprises (SMEs), especially in the food and beverage sector in Indonesia. It emphasizes the practical constraints faced by SMEs and offers insights into how the 4P strategy can be adapted to better address these challenges. Practical/Policy Implication: The study suggests that café owners should enhance storage facilities, improve parking arrangements, and explore more diverse promotional strategies, including paid ads. Additionally, policymakers could assist SMEs by providing support in marketing and operational improvements to ensure the sustainability of local businesses.
Pengaruh Kebijakan Harga, Citra Merek, dan Kualitas Produk terhadap Kepuasan Pelanggan Telkomsel Ila, Nurfadilah; Dg. Parani, Syamsul Bahri; Adam, Rosida P.; Palawa, Muh. Riswandi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4570

Abstract

Purpose: This study aims to analyze the influence of price policy, brand image, and product quality on customer satisfaction among Telkomsel card users in Palu City. Research Methodology: This study used a quantitative approach with non-probability sampling, specifically purposive sampling, involving 120 respondents. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 30. Results: Price policy, brand image, and product quality each had a significant partial effect on customer satisfaction. Simultaneously, all the independent variables significantly influenced customer satisfaction. Conclusion: The study concludes that improving price policies, strengthening brand image, and ensuring consistent product quality are essential strategies for enhancing customer satisfaction. Companies that prioritize these aspects are more likely to build stronger customer loyalty and maintain their competitiveness in the telecommunications industry. Limitations: This study only examined price policy, brand image, and product quality, while other factors potentially affecting customer satisfaction were not analyzed. Additionally, the research was conducted only in Palu City, which limited its scope. Contribution: This study demonstrates that price policy, brand image, and product quality significantly affect customer satisfaction. The findings can assist companies in formulating effective strategies and serve as a reference for future studies.
Empowerment of Sigi Regency Community Human Resources through the LIREPDA Work Program by Islamic Relief Poku, Dikson Nopriyanto; Rosanti, Ni Luh Putu Evvy; Wirastuti, Wiri; Palawa, Muh. Riswandi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i01.p04

Abstract

This research investigates the empowerment of human resources implemented by Islamic Relief through the Lirepda (Livelihood recovery in the post-disaster area) program as a response to the earthquake's impact. The main objective of this research is to analyze the empowerment of human resources in the Sigi Regency carried out by Islamic Relief and its impact on economic recovery in disaster-affected areas. The research method used is descriptive with a qualitative approach. The research results show that Islamic Relief has empowered human resources through the Lirepda program for post-disaster economic recovery by providing skills training, business assistance, and distributing aid funds. Islamic Relief has succeeded in empowering existing human resources despite still needing to be implemented. The impact of this program is the restoration of livelihoods and positive changes in social conditions in society. Further analysis revealed factors influencing the program's success, including active community participation, cooperation with related parties, and full support from the government. This research provides insight into the important contribution of human resource empowerment in post-disaster economic recovery. It contributes to understanding how institutions such as Islamic Relief can effectively overcome challenges in the context of natural disasters.
Implementation of The Pancasila Student (P5) Profile Strengthening Project in Forming Students' Entrepreneurial Character at Poboya State Primary School Masliati; Santi, Ira Nuriya; Zahara, Zakiyah; Palawa, Muh. Riswandi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i02.p03

Abstract

The Project to Strengthen the Pancasila Profile (P5) is an educational initiative that aims to introduce the concept of entrepreneurship to students. This article aims to fill the knowledge gap and contribute to understanding how P5 can effectively shape the entrepreneurial character of students in primary schools. The type of research used in this research is qualitative research methods. The research location that the researcher used as the object of this research was SD Negeri Poboya, located at Jl. Pue Salanga No. 36, Poboya District. Mantikulore, Palu city, Central Sulawesi. Data collection techniques in this research were through observation and interviews. The data source for this research is the driving teacher at Poboya State Elementary School. The research results show that P5 has a significant influence on forming the entrepreneurial spirit of students. The role of P5 in education is very supportive in forming students' entrepreneurial character. With a long duration of 7 hours a day, students can express their entrepreneurial abilities.
Co-Authors Andi Indriani Ibrahim Asri, Nilam Cahya DG. PARANI, SYAMSUL BAHRI Ila, Nurfadilah IRA NURIYA SANTI Mardiani, Dewi Masliati Padondan, Anita Clara Poku, Dikson Nopriyanto Rosanti, Ni Luh Putu Evvy Rosida P. Adam Wiri Wirastuti Zakiyah Zahara