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All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) MAGMA : JURNAL MAGISTER MANAJEMEN
Adrian, Ferdisar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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HUBUNGAN ANTARA KUALITAS PRODUK DAN KUALITAS LAYANAN DENGAN KEPUASAN PELANGGAN PADA PERUSAHAAN DAGANG ADZA CATERING KOTA BOGOR Sonani, Nia; Muharam, Hari; Adrian, Ferdisar
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 3, No 1 (2017): Volume 3 No. 1 Tahun 2017
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.836 KB)

Abstract

ABSTRACTThis research is included as a correlational research, and consisted of two independent variables and one dependent variable, i.e. product quality and service quality with customer satisfaction. The research was conducted on customer of Adza Catering, with samples of 100 customers, derived by random sampling. The method used was survey and data analysis technique using statistical test of correlation and linear regression. The hypothesis testing was conducted at the significant level of α = 0.05. The results yield three conclusions, namely: first, there is a highly significant positive relationship between product quality and customer satisfaction with a correlation coefficient ry1 of 0.647, coefficient of determination of 0.4186 and the regression equation is Ŷ= 56.220 + 0.419X1. Second, there is a highly significant positive relationship between service quality and customer satisfaction with correlation coefficient ry2 of 0.763, coefficient of determination of 0.5821 and the regression equation is Ŷ = 40.773 + 0.376X2. Third, there is a highly significant positive relationship between product quality and service quality together simultaneously with customer satisfaction with a correlation coefficient Ry.1.2 of 0.740, coefficient of determination of 0.5476  and the regression equation is Ŷ= 22.612 + 0.428X1 +  0,236X2.  Based on these results, it can be concluded that product quality and service quality provide highly significant contribution to customer satisfaction. Keywords: Product Quality, Service Quality and Customer  Satisfaction
HUBUNGAN ANTARA KUALITAS PRODUK DAN KUALITAS LAYANAN DENGAN KEPUASAN PELANGGAN PADA PERUSAHAAN DAGANG ADZA CATERING KOTA BOGOR Nia Sonani; Hari Muharam; Ferdisar Adrian
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 3, No 1 (2017): Vol 3, No 1 (2017)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.836 KB) | DOI: 10.34203/jimfe.v3i1.437

Abstract

ABSTRACTThis research is included as a correlational research, and consisted of two independent variables and one dependent variable, i.e. product quality and service quality with customer satisfaction. The research was conducted on customer of Adza Catering, with samples of 100 customers, derived by random sampling. The method used was survey and data analysis technique using statistical test of correlation and linear regression. The hypothesis testing was conducted at the significant level of ? = 0.05. The results yield three conclusions, namely: first, there is a highly significant positive relationship between product quality and customer satisfaction with a correlation coefficient ry1 of 0.647, coefficient of determination of 0.4186 and the regression equation is ?= 56.220 + 0.419X1. Second, there is a highly significant positive relationship between service quality and customer satisfaction with correlation coefficient ry2 of 0.763, coefficient of determination of 0.5821 and the regression equation is ? = 40.773 + 0.376X2. Third, there is a highly significant positive relationship between product quality and service quality together simultaneously with customer satisfaction with a correlation coefficient Ry.1.2 of 0.740, coefficient of determination of 0.5476 and the regression equation is ?= 22.612 + 0.428X1 + 0,236X2. Based on these results, it can be concluded that product quality and service quality provide highly significant contribution to customer satisfaction.Keywords: Product Quality, Service Quality and Customer Satisfaction
IDENTIFIKASI POTENSI PASAR PRODUK OLAHAN PINDANG WILAYAH PAMOYANAN BOGOR Ferdisar Adrian
MAGMA : JURNAL MAGISTER MANAJEMEN Vol 1, No 1 (2013): VOL 1 NO 1 TAHUN 2013
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.406 KB)

Abstract

Fishing is one of the economic sectors that have the potential and important role for the Indonesian economy. Fisheries development is an integral part of national development. The aim of this research is to describe the general overview of steamed fish business and to identify the potential market for processed products steamed fish in Sub Pamoyanan, South Bogor subdistrict. The method used in this research is a case study with the case unit is processing industry engaged in fishing in the Village Pamoyanan, South Bogor. The aim is to give a detailed description of the background, characteristics and characters clear from the case or the status of the individual, which then of distinctive properties above will be a matter of a general nature. The subject of this research may be individuals, groups, institutions or society.By looking at some of the above conditions, market opportunities steamed fish are still open, both to meet domestic needs as well as to penetrate the global market. Fish as part of the staple diet in everyday life will certainly have continuity request. Besides the public taste and awareness of the importance of consuming fish is also an important factor on the demand of fish, including steamed fish. Based on the information obtained, pemindangan fish in Sub Pamoyanan also been marketed to the supermarket, which means customers are low-income segments of the population to high (all classes). It is also associated with the production of boiled fish whose quality consists of several levels, ranging from low to high quality. one type of fish that is durable because it has been preserved through steamed fish. The potential steamed market processed fish products is still very open to any entrepreneur boiled fish, this is due to the increasing needs of the community. The potential market could be scattered in several areas of the city of Bogor. Open market potential must be observed by businesses in the Pamoyanan Village as an opportunities and strategies that efforts must be made so that the opportunities of the potential market can be maximized by good.Keywords : potential market, steamed fish
IDENTIFIKASI POTENSI PASAR PRODUK OLAHAN PINDANG WILAYAH PAMOYANAN BOGOR Ferdisar Adrian
MAGMA : JURNAL MAGISTER MANAJEMEN Vol 3, No 1 (2015): VOL 1 NO 1 TAHUN 2015
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.858 KB)

Abstract

Perikanan merupakan salah satu sektor ekonomi yang mempunyai potensi dan peranan penting bagi perekonomian Indonesia. Pembangunan perikanan merupakan bagian integral dari pembangunan nasional. Peranan sektor perikanan dalam pembangunan nasional terutama bisa dilihat dari fungsinya sebagai penyedia ekspor hasil perikanan, penyedia kesempatan kerja, peningkatan pendapatan nelayan atau pembudidaya ikan dan pembangunan daerah, serta peningkatan kelestarian sumberdaya perikanan dan lingkungan hidup (DKP 2009).
Co-Authors Muharam, Hari