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All Journal JMS : Jurnal Manajemen Sinergi Jurnal Ekonomi dan Manajemen Indonesia
Darmin, Fardin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ESTETIKA KULINER MEMPENGARUHI CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS WISATAWAN DI KOTA TERNATE Darmin, Fardin; Hidayanti, Ida; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1103

Abstract

The purpose of this research is to examine the relationship between culinary aesthetics, destination image, tourist satisfaction, and tourist loyalty in Ternate City. This type of research is an explanatory research with a quantitative approach. There are four variables used, namely culinary aesthetic variables, destination image, tourist satisfaction variable, and tourist loyalty variable. Data collection was obtained through distributing questionnaires to 120 respondents. The sampling technique used purposive sampling with a population of domestic tourists from Ternate City who visited at least two times to culinary tourism in Ternate City. The data analysis of this research used descriptive analysis and path analysis. The results of the study prove that the culinary aesthetic variable has a significant effect on the image of the destination, the image of the destination has a significant effect on the tourist loyalty variable. This study also found an indirect effect of port aesthetics on tourist loyalty through destination image and tourist satisfaction. Based on the results of the study, it is recommended that the Regional Government and tourism business actors maintain the image of local culinary in Ternate City and increase the intensity of tourist visits by promoting all types of tourist attractions including local culinary and optimizing tourist attractions in the diverse Ternate City through the image of the destination.
ESTETIKA KULINER MEMPENGARUHI CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS WISATAWAN DI KOTA TERNATE Darmin, Fardin; Hidayanti, Ida; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1103

Abstract

The purpose of this research is to examine the relationship between culinary aesthetics, destination image, tourist satisfaction, and tourist loyalty in Ternate City. This type of research is an explanatory research with a quantitative approach. There are four variables used, namely culinary aesthetic variables, destination image, tourist satisfaction variable, and tourist loyalty variable. Data collection was obtained through distributing questionnaires to 120 respondents. The sampling technique used purposive sampling with a population of domestic tourists from Ternate City who visited at least two times to culinary tourism in Ternate City. The data analysis of this research used descriptive analysis and path analysis. The results of the study prove that the culinary aesthetic variable has a significant effect on the image of the destination, the image of the destination has a significant effect on the tourist loyalty variable. This study also found an indirect effect of port aesthetics on tourist loyalty through destination image and tourist satisfaction. Based on the results of the study, it is recommended that the Regional Government and tourism business actors maintain the image of local culinary in Ternate City and increase the intensity of tourist visits by promoting all types of tourist attractions including local culinary and optimizing tourist attractions in the diverse Ternate City through the image of the destination.
PENGARUH CITRA MEREK DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUWAK WHITE KOFFIE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KHAIRUN TERNATE Darmin, Fardin; Fahri, Johan; Abubakar, Karim
Jurnal Manajemen Sinergi Vol 9, No 2 (2021): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v9i2.5251

Abstract

Objective: The purpose of this study was to determine the effect of Brand Image and Halal Labels both partially and simultaneously on the decision to purchase Luwak White coffee products. The analytical model used to test the hypothesis is multiple linear regression analysis, and the research method used is explanatory research with a quantitative approach and a sample of 50 respondents. Methodology: The analytical method used and Data processing techniques use SPSS 16 for windows.Finding: All hypothesis accepted at the 5% confidence level.Conclusion: The research proves that: first Brand Image has a positive and significant influence on Purchasing Decisions, which means that the better the perception and consumer confidence in the brand image of a product, will determine the purchasing decision of Luwak White Koffie Products. The second Halal Label has a positive and significant influence on purchasing decisions, which means that with the inclusion of halal labels on product packaging, it will directly affect consumers to make purchasing decisions Luwak White Koffie Products. With the results simultaneously both variables have a positive and significant effect on Purchasing Decisions.
Co-Authors Abubakar, Karim Fahri, Johan Hidayanti, Ida