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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Salam, Adnan Yahya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Interaksi Kelompok sebagai Katalis Komunikasi Inovasi: Analisis Kualitatif Usaha Sablon Karang Taruna di Desa Paraikatte Salam, Adnan Yahya; Arianto, Arianto; Akbar, Muh.
J-IKA: Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 12, No 2 (2025): September 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v12i2.25753

Abstract

Penelitian ini menganalisis peran interaksi kelompok sebagai katalis komunikasi inovasi dalam usaha sablon Karang Taruna di Desa Paraikatte. Menggunakan pendekatan kualitatif studi kasus, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Temuan menunjukkan bahwa komunikasi interpersonal dalam kelompok pemuda mempercepat adopsi inovasi dan membentuk pemahaman kolektif yang mendukung keberhasilan usaha. Kerangka teori Diffusion of Innovations dari Everett M. Rogers digunakan untuk menjelaskan bagaimana interaksi dan saluran komunikasi memengaruhi keputusan inovatif dalam sistem sosial. Karang Taruna terbukti efektif sebagai agen perubahan yang menggerakkan keterlibatan masyarakat melalui strategi komunikasi partisipatif. Penelitian ini berkontribusi dalam memperluas pemahaman tentang difusi inovasi di tingkat komunitas serta menawarkan pendekatan strategis untuk pendidikan kewirausahaan dan pemberdayaan ekonomi lokal berbasis pemuda.
PROMOTIONAL STRATEGY FOR REGIONAL INVESTMENT GROWTH IN JENEPONTO REGENCY Salam, Adnan Yahya; Arianto, Arianto; Akbar, Muh
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): December
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3391

Abstract

Introduction: This research investigates the investment promotion strategies carried out by the Investment and One-Stop Integrated Services Agency (DPMPTSP) of Jeneponto Regency, focusing on attracting and realizing investments in the renewable energy, tourism, and agricultural sectors. Methods: Adopting a qualitative method with a descriptive design, the study applies thematic analysis framed by two theoretical perspectives: Segmentation, Targeting, and Positioning (STP) and the Theory of Planned Behavior (TPB).Results: The findings reveal that promotional efforts include active engagement in both regional and international investment forums (such as SSIF and Dubai), the preparation of Investment Project Ready to Offer (IPRO) documents, the use of digital channels (official websites and social media platforms), and direct promotional activities through one-on-one meetings. The STP framework identifies and addresses specific investor segments with tailored messages, while TPB helps explain how attitudes, perceived social norms, and behavioral control shape investment intentions. Despite these initiatives, several obstacles remain, including budget limitations, insufficient human resource skills, weak inter-agency coordination, societal resistance, and regulatory uncertainty. Consequently, it is recommended that investment promotion strategies emphasize behavior-oriented approaches, strengthen professionalism, and enhance both regulatory and institutional frameworks. Such measures are expected to make Jeneponto’s investment promotion more effective, integrated, and sustainable in fostering regional economic growth. Keywords: investment promotion, STP (Segmentation, Targeting, Positioning), Theory of Planned Behavior, DPMPTSP, communication strategy, regional development.
Co-Authors Akbar, Muh Akbar, Muh. Arianto Arianto